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Marketing Trends to Watch This Year .pdf

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Marketing has evolved so much over the years. Digital marketing plays a vital role when 
working on the marketing strategy of any brand or product. And digital marketing in itself 
has many aspects to it, so how do you keep up with the ever changing trends and plan 
ahead? Don’t worry, we got you covered. In this report, we are going to present the hottest 
marketing trends for 2018, that you should watch out for and plan ahead.   

Video Marketing 
Last year, i.e. 2017 was huge for video marketing. This year, it’s going to be bigger. 
Remember, Facebook filling your NewsFeed with nothing, but video. Also, their recently 
launched video program, to possibly counter YouTube. This just shows us the strength, and 
power of videos. People are more likely to consume content which is in the form of a video, 
rather than a podcast or a blog post.  
Companies now incorporate video marketing into all aspects of their customer experience. 
In fact, video marketing is projected to account for 80% of total internet traffic by 2020. If 
you are missing out on video marketing until now, don’t wait any further. Create videos and 
visual content, and see your traffic and sales go up. 

Chats and Chatbots  
Waiting for customer support has always been a terrible experience for customers. Thanks 
to chatbots, i.e. the Artificial Intelligence powered live chat tools, customers can receive 
immediate responses to basic, repeatable questions. As this technology advances, we can 
expect to see more companies embracing chatbots to improve their online presence and 
customer support.  





Stories and StoryTelling  
It’s basic human nature to love good stories. So, it’s easy to see why so many brands are 
focussing on craftins stories in their digital sphere. With social media evolving from a traffic 
generation channel into a customer engagement platform, companies will seek to delight 
customers through creative storytelling and transparency about their brand purpose. 
Suppose, you have some amazing stories to tell about you, or your brand. How much 
difference would it even make, if you don’t even have the right audience for it? You need a 
decent amount of social media following, be it Instagram followers, or Facebook Page likes 
or Twitter followers. If you don’t have a large audience, then you should go for services like 
the S
​ MM Panel Indian​, which can help you grow your audience in the cheapest and most 
effective ways.  

Rising Costs of Social Media 
Marketing(SMM) and Social Advertising  
Gone are the days of organic reach providing steady traffic, and engagement. Now, 
companies must advertise on social media in order to gain any traction. It’s really hard to 
get all that organic reach, and thousands of likes and subscribers without spending any 
money. Social Media platforms like Facebook, YouTube and Twitter, continuously update 
their algorithms to kill the organic reach, so that advertisers spend more and more on their 
advertising platforms. With the increase in number of advertisers on each social media 
platform, the costs for advertising have been rising, and brands must either increase their 
Social Media Marketing(SMM) budgets, or find new channels to raise brand awareness. 
However, there are still some services like the S
​ MM Panel​, which help you in your efforts to 
increase brand awareness, get decent social media following at cheaper costs.   

Growth Hacking 
Growth Hacking is rapid experimentation across marketing funnels, product development, 
sales segments, and other areas to identify the most efficient ways to grow a business. 




Growth Hacking remains at the top of mind for entrepreneurs looking to grow and scale 
their businesses quickly. For 2018, expect to see marketers explore SEO and video 
marketing as growth hacking methods. 

User Generated Content  
Customers trust one another’s experiences and opinions more than advertisements or 
celebrity reviews or endorsements. This is one of the reasons why so many brands are 
turning to user generated content to boost sales. I personally check Google reviews, when 
booking an appointment say for a haircut or with a dentist. If you haven’t leveraged this 
form of content yet, adding testimonials and reviews to your website, or Facebook pages or 
Google Maps, is an easy way to jump on this trend. 

Interactive Content  
Gone are the days when companies could simply upload plain text blog posts and receive 
massive traffic. To engage users in 2018, brands will have to use more interactive forms 
such as quizzes, polls and videos in their content marketing strategy.  
This is not a definitive list, but if you do follow the trends mentioned in this document, it’s 
surely gonna help your marketing strategy in 2018. There are some other trends as well, 
which we might have missed. It’s you ultimately, who has to plan and identify what will 
work for your brand, and what won’t.  


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