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Drug Rehab Leads 8 Things to Know .pdf

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Drug Rehab Leads 8 Things to Know
for Drug Rehab Marketing
By Behavioral Health Network Resources

Drug rehab leads have become a difficult task for drug and alcohol addiction treatment
center marketing. There have been many business, administrative and marketing changes.
Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A
detailed addiction treatment center marketing plan must be in place. A plan with a healthy
marketing mix and many components.

Proper website structure with schema incorporated into it.
On page and off page SEO by an industry expert.
Detailed attention on NAP.
A back link plan to build high quality back links.
A local SEO plan focused on Google’s 3 pack.
Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter
and You Tube
Properly installed Google analytics.
Call tracking metrics set-up on the back end. This is a must inexpensive tool
($19/Month plus pennies per call.) This will tell you exactly what is producing your calls
and where they are coming from.

You should have a solid understanding of the competitive addiction treatment center
marketing of all your competitors. With this understanding you will realize that it’s a highly
competitive market. You need a decent investment and a knowledgeable drug rehab
marketing company specializing in our field.

Deception with Drug Rehab Leads Generation

It is not enough to have an addiction treatment center marketing specialist, you need to
research them and get behind the smoke and mirrors. You need tracking metrics on the
back-end of your website. These show you exactly where your recovery leads are being
generated and what is producing the treatment calls. We’ve had many drug rehab
marketing clients that buy into exclusive listings on high gloss websites with a ton of listings
and banner ads of their competitors. Some sites have heavy traffic, and some have very
little. Some fool you with fake traffic. If you pay to be on these sites, put Google analytics on
the back-end of your website and look closely at the monthly traffic generated. In addition,
code you’re call tracking and see how many calls are being generated. This should be done
for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you
from making costly mistakes. They have the experience and knowledge to guide you to
what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.

Check Internet Drug Rehab Leads Rankings
The first step in drug rehab leads marketing is to check their visitor count. One of the best
ways to check is to use Alexa. This is a website checker that will show you any websites
traffic. Many of the ones that show heavy traffic use black hat tactics to show traffic. Some
will buy fake traffic which is useless to addiction treatment centers. Once we put tracking
mechanisms in place for our drug rehab marketing clients we find these sites generate
very little leads and have wasted the treatment centers marketing dollars. One of the sites
we do recommend should be in a drug rehab marketing mix is Psychology Today. Every
one of our clients say it does generate some leads and is inexpensive.

Formalized Drug Rehab Leads Marketing Plan

You should have a written drug and alcohol addiction treatment center marketing plan with
many buckets. This is you’re drug rehab marketing mix and should clearly outline what
you are going to be trying and documenting the results. It is going to take an investment,
time and long-term commitment to find you’re drug rehab leads marketing mix. Be careful
of the top 3 drug rehab marketing mistakes. These are common mistakes made by many
centers and can waste $100,000’s of marketing dollars. Without the proper website
foundation and SEO you’re marketing will be leaking valuable Google juice.

Drug Rehab Marketing Tools

Rehabilitation centers spend a lot of money on drug rehab marketing to generate a client
and in that process, there are many potential clients that touch upon that organization by
inquiring, calling and researching that company. Very few centers have the tools or know
how to capture and execute a consistent marketing plan. Your due diligence needs to
produce a solid education on web marketing, website development, search engine
optimization, how search engines work, how 70% of conversions are coming from mobile,
Facebook marketing, email marketing, call center lead generation, TV and radio. Whether
you are performing you’re marketing in house or through a drug rehab marketing agency it
is always beneficial to have drug rehab marketing consultants evaluate you’re marketing
strategy. This will save $100,000’s of thousands of dollars.
You should be investing 25% of your yearly revenue for the addiction treatment center
marketing to generate drug rehab leads. Marketing is the hand that is feeding your
rehabilitation treatment center and skimping or cutting corners is going to be a direct
reflection on the results of your marketing campaign.

Using LinkedIn to Generate Drug Rehab Leads

Your drug rehab marketing should not only include targeting clients needing treatment, but
also professional referral sources of front line clinicians, private clinicians, EAP’s,
Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest

professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab
leads strategy.
LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not
using this #1 medium, or do not know how you can check out our Executive Get Linked for
Addiction Professionals Training by calling 561-235-6195. This will increase your level one
connections by a minimum of 1,500. It will also show you how to continually grow a targeted
audience, teach you all the tricks and secrets, back-doors and how-to set-up meetings to
establish referral relationships.
Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have
performed tests on Behavioral Health Network Resources LinkedIn business page and
found the personal profiles and groups outperform the business pages drastically. We did
the same tests on Behavioral Health Network Resources Facebook business page and the
reach was astronomically higher on the individual profiles and groups. This means the focus
on social media for drug rehab marketing must be placed on individual profiles and
growing targeted groups. You also need to know how to strategically reach and coral your
target audience.

If someone is trying to tell you they can perform addiction treatment center marketing for
your organization on social media, then you should be seeing them everywhere and know
them. After all you are their target audience. If they have not been in-front of you already
chances are they don’t have the audience and do not know how to utilize this medium. This
goes for all social media especially LinkedIn and Facebook.
If you’re drug rehab marketing agency can’t do this for their company, how can you expect
them to do it for you’re treatment center. On LinkedIn you need to learn the value of level
one’s, groups, and followers on LinkedIn. How to get you’re blog posts in front of 100,000’s
without paying for distribution. You can get a boost on reaching your target addiction and
behavioral health audience on LinkedIn and Facebook with these 60 addiction professional
social media groups with over 200,000 members. However, this is only one piece and

intimately understanding these mediums is critical. We see many wasting many hours with
no chance of utilizing these mediums. How much is your time worth?

Get in-front of Potential Clients for Drug Rehab
To get treatment calls, or industry related sales/service clients you need to get in front of
them. You also need to stay in front of them and continually run them through your sales
funnel until they become your client. You need to be where they are or be high on organic
listings inside the social media and on Google.
If you don’t have a good drug rehab marketing budget you’re going to lose market share
to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you
better have a geographical marketing plan in place. This is the way to beat the big players.
These big players have sophisticated financial capabilities; they’re usually funded by hedge
fund or portfolio managers and they have plenty of cash. They have and continue to invest
is organic marketing.
Think local in your drug rehab marketing strategy. If you have e drug rehab marketing
agency, check your local listings for your long-tail keywords. If you are not ranking for you
specialty followed by geographical location, you are wasting marketing dollars and should
consider another marketing company. Here is a way to check how well you’re marketing
agency is doing or you’re in-house marketing team. Pick one of your treatment center’s
specialties. In this example we will use opiate detox. Then follow it by you’re geographical
location. In this example we will use West Palm Beach.

Now type the entire long-tail key word into you’re Google browser, opiate detox West Palm
Beach. Again, this is just an example, use your organizations specialty. Do this for all your
center’s key words. If your advertising and marketing agency or in-house marketing staff is
performing well, you should be ranked in the Google 3-pack (Google maps) and in the first
three organic listings. If you are not ranking you need to hire a new marketing company or
get you’re in-house staffed training on SEO. Notice on the picture above that Behavioral
Health Network Resources takes up the entire top of the fold with the Google three pack.
This goes beyond just ranking in Google maps. Usually only the big brands achieve gaining
this much real estate on page one of Google. Then, look at the picture below and see we
are ranked #4 organically for the same term drug rehab marketing agency.

Drug Rehab Leads Remember the 8 Things to
When trying to generate drug rehab leads remember the 8 things to know. This will prevent
you from wasting valuable drug rehab marketing dollars.

Proper website structure with schema incorporated into it.
On page and off page SEO by an industry expert.
Detailed attention on NAP.
A back-link plan to build high quality back links.
A local SEO plan focused on Google’s 3 pack.
Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter
and You Tube
Properly installed Google analytics.
Call tracking metrics set-up on the back end. This is a must inexpensive tool
($19/Month plus pennies per call.) This will tell you exactly what is producing your calls
and where they are coming from.

Generating drug rehab leads is difficult. It takes specific knowledge and time. The big
treatment centers can afford to operate at a loss to push the small to medium centers out
and gain market share. However, unless they have a center in your area they will not
geographically target down to your location.
It takes 9 months to have a baby no matter how many women you have on the job. Search
inclusion takes time and is not immediate. If anyone is offering instant results to get on page
one of Google for your drug rehab marketing be aware. While they may get you there
quickly, Google will find out their black hat strategy and penalize your website. Social media
marketing is not instant. It is earned over time. Also, you should have good operational
knowledge of the different search platforms. They all have a per sauna and knowing their
personality can save you a lot of time and money. Facebook recently went public and
announce business pages would be served less. They are trying to force business to pay
for advertising. Pick our brain on drug rehab leads generation and your industry related
sales/service marketing. Give us a free no obligation call at 561-235-6195 to discuss your
marketing pain areas.

Call 561-235-6195 Ask About Our 4-Week Consulting Package

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