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Vh1 among the most liked English channels in India .pdf


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Vh1, among the most liked English channels in India
India is home to many diverse groups of people with cultures, ideas and languages that are very
different from each other. However, except Hindi, which is the national language, English is the
other most widely spoken and understood language in the country. English was first introduced
in India by the British East India Company to make some people work as administrators on their
behalf. The introduction of English proved to be a blessing in disguise as it united people from
various parts of the nation, by providing them a common means of communication. English was
instrumental in breaking down the barriers set by the multiple regional languages in India.
Even the Indian television, where Hindi was the prevent language at one point in time, couldn’t
stay away from the rising popularity of English in India. The audience for English entertainment
is increasing rapidly today as more and more children are educated in English medium schools.
Among the most popular English channels today is Vh1 – a perfect blend of entertainment and
music. The channel broadcasts albums and songs by international artists who may have a large
fan following in India. It also hosts reality shows that are extremely enjoyable and designed for
mass entertainment. Another English channel that has steadily gained popularity among Indian
viewers is Comedy Central. The channel brings some of the best classic comedy shows from the
West such as Friends to Indian television screens. There are also some really popular talk shows
on the channel that specifically appeal to the youth with its renowned international guests.
Such attempts by entertainment network companies have made it possible for Indian audiences
to watch, listen and appreciate talent from around the world. It has made geographical barriers
virtually redundant. The most impressive aspect of such English entertainment channels is that
they give the artists a chance to showcase their talent on a global platform. Their work is not
limited to just their own country anymore. A large audience is also encouraging new artists to
work hard and deliver better results for their worldwide fans. Also, such shows have introduced
the Indians to new cultures and traditions of the West, which is strongly reflected in the youths’
lifestyle today. All in all, channels like Vh1 connect the world through a close-knit network.


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