Welcome to the Brave New World of Vegan Skincare Poethique .pdf
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Welcome to the Brave New World of Vegan Skincare
Did you know that veganism is not new? In its modern iteration, it has been around for more than 70 years. Way back in
1944 a man named Donald Watson got together with a group of nondairy vegetarians to found what would eventually
become the modern vegan movement. Their movement has come so far that it now touches skincare. Yes, vegan
skincare is a real thing.
If you are a committed vegan, you can now apply the same principles that govern your diet to the way you care for your
skin. You just need the right skincare products. Here at Poéthique, we have just what you are looking for. Not only is
every one of our formulas true to the core principles of veganism, but they are also cruelty-free and sustainable.
Vegan Skincare Explained
In terms of diet and nutrition, vegan is not the same thing as vegetarian. A person consuming a vegetarian diet simply
avoids meat and meat products. Dairy is still on the table. And by the way, that's fine. We are all free to eat as we
please. As for the vegan, he or she limits dietary choices to only those things that are completely animal-free. That
means no dairy.
Vegan skincare works much the same way. Products certified as vegan are completely animal-free. All their ingredients
are either plant-based or derived from synthetic materials. Hyaluronic acid is a good example. This acid can be extracted
from rooster combs, but it can also be created in the lab by way of bacterial fermentation. That synthetic derivation
allows manufacturers to use hyaluronic acid in a vegan-certified skincare product.
Some of the more common ingredients vegan skincare companies avoid including beeswax, lanolin, stearic acid, and
collagen. Any ingredients that are derived from animals, either directly or indirectly, must not be included in a vegan
Cruelty-Free Skincare Products
A skincare product doesn't have to be cruelty-free or sustainable in order to be considered vegan, but the three
characteristics generally go hand-in-hand. Cruelty-free relates to the concept of animal testing. As you know, some
makers of cosmetics and skincare products test new formulas on animals to ensure safety. We believe this is both
unnecessary and cruel.
We are proud to say that all our products are cruelty-free. In other words, we do not test on animals. All the ingredients
in our skincare products have already demonstrated themselves as being safe for human use. If there ever were a
question – and there has not been, thus far – we would have an ingredient tested in the lab before even thinking about
including it in one of our formulas.
Sustainable Skincare Products
Finally, sustainable skincare products are products made with an eye on protecting the environment. Ingredients are
extracted in environmentally friendly ways, products are manufactured with the least possible amount of stress on the
environment, and packaging is designed to be environmentally friendly as well.
We firmly believe that our business does not have to be environmentally harmful to succeed. And in fact, we believe
that by investing in a sustainable way of doing business we are succeeding in ways that go way beyond earning a profit.
To us, business success is synonymous with sustainability.
Now you know a little bit more about vegan skincare and its cruelty-free and sustainable cousins. Welcome to a brave
new world. Rest assured that all three characteristics apply to our products. When you purchase from us, you are buying
vegan skincare that never involves animal testing and seeks to protect the environment at the same time.