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Demo version
September 2017

the Baltic countries: Sports Shoes Market.

WILLIAMS&MARSHALL STRATEGY

GLOBAL MARKET INSIGHTS

Demo version of the report

The Baltic countries:
Candles Market
October 2017
Market research

Page 1 of 54

Contact us: info@wm-strategy.com

www.wm-strategy.com

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The Baltic countries: Candles Market. October 2017

Report overview
This report presents a strategic analysis of the candles market in the Baltic countries and a
forecast for its development in the medium term. It provides a comprehensive overview of
the market, its dynamics, structure, characteristics, main players, growth and demand
drivers, etc.
The purpose of the report is to describe the state of the candles market in the Baltic countries,
to present actual and retrospective information about the volumes, dynamics, structure and
characteristics of production, imports, exports and consumption and to build a forecast for
the market in the medium term. In addition, the report presents an elaborate analysis of the
main market participants, price fluctuations, growth and demand drivers of the market and
all other factors, influencing its development.
This research report has been prepared using the unique WMStrategy’s methodology,
including a blend of qualitative and quantitative data. The information comes from official
sources and insights from market experts (representatives of the main market participants),
gathered by semi-structured interviews.
The report on the candles market in the Baltic countries includes:


Analysis and forecast for the economy and demographics of the Baltic countries;



Analysis and forecast for development of the market volume (market size), value
and dynamics;



Market breakdown (by origin, by country, by product types, etc.) in both volume
and value terms;



Country information - breakdown by country for all major indicators, showing the
exact volumes and values for each individual country, covered in the report;



Volume, dynamics and analysis of domestic production (past, current and future);



Analysis of price levels (wholesale, retail, distributors, etc.) and their dynamics
(past, current and future);



Volume, dynamics and analysis of imports (past, current and future);



Volume, dynamics and analysis of exports (past, current and future);



Volume, dynamics and analysis of consumption (past, current and future);



Value chain analysis and structure of price formation;



Analysis of the factors, influencing the market development (market growth drivers,
restraints, recent state programs, etc.);



Characteristics of the main market participants (manufacturers, distributors,
wholesalers, retailers, importers, exporters, Governmental structures, etc.) and the

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The Baltic countries: Candles Market. October 2017

competitive landscape;


Main distribution channels for the retail sales of candles in the Baltic countries;



Analysis and forecast of the trends and levels of supply and demand on the market;



Country opportunity analysis;



Analysis of the major trade flows;



Forecast for market development in the medium term (including three possible
scenarios for development).

Brief overview of the used methodology:


Analysis of official statistical information;



Semi structured interviews with market experts;



Semi structured interviews with corporate clients of the market;



Analysis of information, received from the main market participants;



Analysis of secondary information from official sources;



WMStrategy’s own methodology.

The report contains information on the following products:


Candles:
o

Basic candles;

o

Scented candles;

o

Fancy candles.

The report covers the following countries:


The Baltic countries: Estonia, Latvia, and Lithuania.

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The Baltic countries: Candles Market. October 2017

The report covers the following companies:




Producers and traders:
o

Procter and Gamble Co. (P&G)

o

Vollmar GmbH

o

Gies Kerzen GmbH

o

Bolsius International B.V.

o

Korona Candles S.A.

o

Candles Scandinavia Group AB

o

Vila Hermanos Cereria SA

o

Gala Kerzen GmbH

o

Cereria Pernici SRL

o

Spaas Kaarzen NV

Retailers:
o

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Food & beverage retailers:


Carrefour S.A.



Schwarz Gruppe GmbH



Metro AG



Tesco PLC



ALDI Einkauf GmbH & Co. OHG



Colruyt Group



Ahold Delhaize Group S.A.



Groupe Auchan S.A.



Casino Guichard-Perrachon S.A.



REWE Group



Eurocash S.A.



Jeronimo Martins, SGPS, S.A.



Distribuidora Internacional de Alimentación, S.A.



Mercadona SA



Jumbo Groep Holding B.V.



Asda Stores Limited



J Sainsbury plc



Wm Morrison Supermarkets PLC



Kesko Oyj



Rallye



Edeka Zentrale AG & Co. KG



Migros-Genossenschafts-Bund



John Lewis Partnership (JLP)



Co-operative Group Ltd.

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o

The Baltic countries: Candles Market. October 2017

Furniture retailers:


Inter IKEA Systems B.V.



XXXLutz KG



Conforama, Steinhoff International Holdings Ltd



Harveys Furniture, Steinhoff International Holdings Ltd



Interio AG, Migros-Genossenschafts-Bund



BUT International SAS



Home Retail Group Limited, J Sainsbury Plc



JYSK A/S



Höffner Möbelgesellschaft GmbH & Co. KG



Poltronesofa S.p.A.



AGATA SA



Maisons du Monde France



ZARA HOME ESPAÑA SA



Alinea, Groupe Auchan S.A.



Skeidarliving Group AS



IDdesign A/S

The list of companies, covered in the report can be amended and updated, based on your
exact requirements!
This report will allow you to:


Quickly and cost–effectively get a strategic analysis and gain competitive intelligence
about the market;



Track market data, including size, value, segmentation, forecasts, dynamics and
structure – past, present and future;



Get and compare information at both aggregate level (for the whole region) and for
each individual country, covered in the report;



Explore and identify new market opportunities in the countries and regions within the
market;



Track and identify key market trends, opportunities and threats and key drivers behind
recent market changes;



Strategically assess market growth potential, demand drivers and restraints on the
market for the region as an overall as well as for each individual country covered;



Evaluate the key macroeconomic and demographic indicators to get insight into the
general trends within the economy;



See how the market performed in the past (over the last 5 years) and how it will
perform in the future (in the next 5 years);



Get acquainted with the leading companies on the market and their strategic position;

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The Baltic countries: Candles Market. October 2017

Evaluate how diversified the market is in terms of competitive intensity, fragmentation
and environment and understand competitive threats;



Empower your marketing, branding, strategy and market development, consumption
and supply functions with useful and actionable market insights;



Build your investment strategy by assessing market attractiveness or company
attractiveness;



Build your own market entry or market expansion strategy or evaluate your current
strategy;



Add value to pitches and presentations by using official and accurate data and
calculations.

This report is 75% ready and when complete will consist of more than 150 pages. It will be
updated as of the current month of purchase and can be amended based on your specific
requirements in order to meet your individual objectives and information needs. Feel free to
contact us for more information.
If you are interested in the candles market in the Baltic countries, this research report will
provide you with a strategic analysis of the market, its recent and future development. In
addition, the report will save you time and money while presenting you all the necessary
information and actionable insights, empowering you to make informed decisions and move
your business forward!

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The Baltic countries: Candles Market. October 2017

Research methodology
The report on the Baltic candles market uses the unique WMStrategy’s research methodology
that combines quantitative and qualitative analysis.

1. Analysis of official statistical information
This report includes analysis of official statistical information from different public and private
sources. The information is used for the interpretation and analysis of data on the volume
and dynamics of different quantitative indicators. In the same way, the information is used
as basis for building forecasts for the dynamics of the quantitative indicators for the next few
years. The exact list of used sources of official information is available in the full report!

2. Analysis of information, received from the main market participants
The collection and analysis of information, received from the main market participants is done
mainly to understand their competitive positions on the market, to define and assess how
different pricing and promotional strategies are utilized on the market and what competitive
advantage each of them gives. This information is also used to analyze the assortment and
brand presence on the market. The information, received from the main market participants
includes company presentations, annual reports, price lists, promotional materials,
proposals, etc.

3. Analysis of secondary information from official sources
The analysis of secondary information from official sources is used to make the picture of the
market complete and full. The data is also used to verify the quantitative analysis and to
enrich the qualitative one. Such information includes data from industry portals and
publications, trade associations, media agencies, articles and reviews, marketing agencies,
commercial databases, WMStrategy’s own research studies, and more.

4. Semi structured interviews with market experts
Collection and analysis of qualitative information is used to explain different trends, growth
drivers, volatility, threats and opportunities of the market. The collection of qualitative
information is done through semi structured interviews with market experts. As market
experts are considered representatives of the main market participants – manufacturers,
distributors, wholesalers, retailers, importers, exporters, unions, professional associations
and special publications, whose work is directly related to this particular market on a daily

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The Baltic countries: Candles Market. October 2017

basis. The format of the semi structured interviews allows us not only to cover the main
questions we need to ask in order to understand the logic behind the market, but also to get
new insights and to allow new ideas and factors to come into the picture. During the semi
structured interviews, the market experts are asked about their views on the future of the
market, which are taken into consideration while preparing our forecasts for development.
The exact list of interviewed experts is available in the full report or upon request!

5. Semi structured interviews with corporate clients of the market
Another way of looking into the specific market is through the point of view of the corporate
clients. In this phase of the research, we are using semi structured interviews to understand
the perspective of the high-volume clients on the market. This allows for unmatched wide and
deep industry understanding.

6. WMStrategy’s own methodology
The own methodology of WMStrategy can be found in every step of preparing our research
studies from the methodology through the processes of collecting and analyzing information
to drawing conclusions from it.

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The Baltic countries: Candles Market. October 2017

Table of contents
1. Introduction
1.1. Report description
1.2. Research methodology
2. Executive summary
3. Characteristics of candles
4. Characteristics and analysis of raw materials base
5. State of the economy of the Baltic countries
5.1. Characteristics of the demographics of the Baltic countries in 2012-2016
5.2. Characteristics of the economy of the Baltic countries in 2012-2016
5.2. Forecast for the development of the economy of the Baltic countries in the medium
term
6. Overview and analysis of the candles market in the Baltic countries
6.1. Volume, value and dynamics of the candles market in the Baltic countries in 20122016
6.2. Structure of the candles market in the Baltic countries in 2012-2016: production,
imports, exports, market volume
6.3. Structure of the candles market in the Baltic countries by origin
6.4. Structure of the candles market in the Baltic countries by country
6.5. Key recent trends on the candles market in the Baltic countries
6.6. Competitive landscape of the market
6.7. Country opportunity analysis
6.8. Key drivers and restraints for the market development in the medium term
7. Overview and analysis of the domestic production of candles in the Baltic
countries
7.1. Volume, value and dynamics of the domestic production of candles in the Baltic
countries in 2012-2016
7.2. Structure of the Baltic production of candles by producing countries
7.3. Characteristics of the main companies, producers and distributors of candles in
the Baltic countries
7.3.1. Procter and Gamble Co. (P&G)
7.3.2. Vollmar GmbH
7.3.3. Gies Kerzen GmbH
7.3.4. Bolsius International B.V.
7.3.5. Korona Candles S.A.
7.3.6. Candles Scandinavia Group AB
7.3.7. Vila Hermanos Cereria SA

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The Baltic countries: Candles Market. October 2017

7.3.8. Gala Kerzen GmbH
7.3.9. Cereria Pernici SRL
7.3.10. Spaas Kaarzen NV
7.4. Characteristics of the main companies, selling candles in the retail segment in the Baltic
countries
7.4.1. Carrefour S.A.
7.4.2. Schwarz Gruppe GmbH
7.4.3. Metro AG
7.4.4. Tesco PLC
7.4.5. ALDI Einkauf GmbH & Co. OHG
7.4.6. Colruyt Group
7.4.7. Ahold Delhaize Group S.A.
7.4.8. Groupe Auchan S.A.
7.4.9. Casino Guichard-Perrachon S.A.
7.4.10. REWE Group
7.4.11. Eurocash S.A.
7.4.12. Jeronimo Martins, SGPS, S.A.
7.4.13. Distribuidora Internacional de Alimentación, S.A.
7.4.14. Mercadona SA
7.4.15. Jumbo Groep Holding B.V.
7.4.16. Asda Stores Limited
7.4.17. J Sainsbury plc
7.4.18. Wm Morrison Supermarkets PLC
7.4.19. Kesko Oyj
7.4.20. Rallye
7.4.21. Edeka Zentrale AG & Co. KG
7.4.22. Migros-Genossenschafts-Bund
7.4.23. John Lewis Partnership (JLP)
7.4.24. Co-operative Group Ltd
7.4.25. Inter IKEA Systems B.V.
7.4.26. Interio AG, Migros- Genossenschafts-Bund
7.4.27. XXXLutz KG
7.4.28. Conforama, Steinhoff International Holdings Ltd
7.4.29. Harveys Furniture, Steinhoff International Holdings Ltd
7.4.30. BUT International SAS
7.4.31. Home Retail Group Limited, J Sainsbury Plc
7.4.32. JYSK A/S
7.4.33. Höffner Möbelgesellschaft GmbH & Co. KG

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The Baltic countries: Candles Market. October 2017

7.4.34. Poltronesofa S.p.A.
7.4.35. AGATA SA
7.4.36. Maisons du Monde France
7.4.37. ZARA HOME ESPAÑA SA
7.4.38. Alinea, Groupe Auchan S.A.
7.4.39. Skeidarliving Group AS
7.4.30. IDdesign A/S
8. Characteristics and analysis of the prices of candles in the Baltic countries
8.1. Value chain analysis
8.2. Structure of price formation
8.3. Characteristics of the producer prices of candles in the Baltic countries in 20122016
8.4. Characteristics of other prices of candles
9. Foreign trade operations of candles in the Baltic countries
10. Overview and analysis of the imports of candles to the Baltic market
10.1. Volume, value and dynamics of the imports of candles to the Baltic countries in
2012-2016
10.2. Major trade inflows of candles imports to the Baltic countries
10.3. Structure of the imports of candles by importing countries
10.4. Average import prices of the candles, imported to the Baltic countries
11. Overview and analysis of the Baltic exports of candles
11.1. Volume, value and dynamics of the Baltic exports of candles in 2012-2016
11.2. Structure of the Baltic exports of candles by exporting countries
11.3. Main recipient countries of the Baltic exports of candles
11.4. Prices of the Baltic exports of candles
12. Characteristics of the consumption of candles in the Baltic countries
12.1. Volume, value and dynamics of the consumption of candles in the Baltic countries
in 2012-2016
12.2. Volume, value and dynamics of the per capita consumption of candles in the
Baltic countries in 2012-2016
12.3. Balance between supply and demand on the candles market in the Baltic
countries in 2012-2016
12.4 Forecast for development of the candles market in the Baltic countries in 20172022
About us

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The Baltic countries: Candles Market. October 2017

List of tables
• Key indicators on the candles market in the Baltic countries in 2012-2016
• Key indicators of the demographics of the Baltic countries in 2012-2016
• Key indicators of the economy of the Baltic countries in 2012-2016
• Forecast for the economy of the Baltic countries for 2017-2019
• Volume and dynamics of the candles market in the Baltic countries in 2012-2016
• Value and dynamics of the candles market in the Baltic countries in 2012-2016
• Structure of the candles market in the Baltic countries in 2012-2016, in volume terms
• Structure of the candles market in the Baltic countries in 2012-2016, in value terms
• Structure of the candles market in the Baltic countries by origin in 2012-2016, in volume
terms
• Structure of the candles market in the Baltic countries by origin in 2012-2016, in value
terms
• Structure of the candles market in the Baltic countries by country in 2012-2016, in volume
terms
• Structure of the candles market in the Baltic countries by country in 2012-2016, in value
terms
• Structure of the candles market in the Baltic countries by product categories in 2016, in
value terms
• Main trade channels for candles retail distribution in the Baltic countries in 2016, in value
terms
• Country opportunity analysis
• Volume and dynamics of the domestic production of candles in the Baltic countries in 20122016
• Value and dynamics of the domestic production of candles in the Baltic countries in 20122016
• Structure of the domestic production of candles in the Baltic countries by producing countries
in 2012-2016, in volume terms
• Structure of the domestic production of candles in the Baltic countries by producing countries
in 2012-2016, in value terms
• Value chain analysis of the candles market in the Baltic countries
• Cost breakdown of the price formation of candles in the Baltic countries, in %
• Volume and dynamics of the average producer prices of candles in the Baltic countries in
2012-2016
• Volume and dynamics of the average producer prices of candles in the Baltic countries by
producing countries in 2012-2016

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The Baltic countries: Candles Market. October 2017

• Volume and dynamics of other prices of candles in the Baltic countries (wholesale,
distributor, retail, etc.) in 2012-2016
• Trade balance of candles foreign trade in the Baltic countries in 2012-2016, in volume terms
• Trade balance of candles foreign trade in the Baltic countries in 2012-2016, in value terms
• Trade balance of candles foreign trade in the Baltic countries by trading countries in 20122016, in volume terms
• Trade balance of candles foreign trade in the Baltic countries by trading countries in 20122016, in value terms
• Volume and dynamics of the imports of candles to the Baltic countries in 2012-2016
• Value and dynamics of the imports of candles to the Baltic countries in 2012-2016
• Main countries, exporting candles to the Baltic countries in 2012-2016, in volume terms
• Main countries, exporting candles to the Baltic countries in 2012-2016, in value terms
• Structure of the imports of candles to the Baltic countries by importing countries in 20122016, in volume terms
• Structure of the imports of candles to the Baltic countries by importing countries in 20122016, in value terms
• Average prices of the candles, imported to the Baltic countries in 2012-2016
• Average prices of the candles, imported to the Baltic countries in 2012-2016 by importing
countries
• Volume and dynamics of the Baltic exports of candles in 2012-2016
• Value and dynamics of the Baltic exports of candles in 2012-2016
• Recipient countries of the Baltic exports of candles in 2012-2016, in volume terms
• Recipient countries of the Baltic exports of candles in 2012-2016, in value terms
• Structure of the Baltic exports of candles by exporting countries in 2012-2016, in volume
terms
• Structure of the Baltic exports of candles by exporting countries in 2012-2016, in value
terms
• Average prices of the Baltic exports of candles in 2012-2016
• Average prices of the Baltic exports of candles in 2012-2016 by exporting countries
• Volume and dynamics of the consumption of candles in the Baltic countries in 2012-2016
• Value and dynamics of the consumption of candles in the Baltic countries in 2012-2016
• Volume and dynamics of the per capita consumption of candles in the Baltic countries in
2012-2016
• Value and dynamics of the per capita consumption of candles in the Baltic countries in 20122016
• Balance between supply and demand on the candles market in the Baltic countries in 20122016, in volume terms
• Balance between supply and demand on the candles market in the Baltic countries in 20122016, in value terms

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The Baltic countries: Candles Market. October 2017

• Forecast for the total supply of candles in the Baltic countries in 2017-2022 (under the
framework of the base scenario), in volume and value terms
• Forecast for the total supply of candles in the Baltic countries in 2017-2022 (under the
framework of the pessimistic scenario), in volume and value terms
• Forecast for the total supply of candles in the Baltic countries in 2017-2022 (under the
framework of the optimistic scenario), in volume and value terms

List of figures
• Volume and dynamics of the candles market in the Baltic countries in 2012-2016
• Value and dynamics of the candles market in the Baltic countries in 2012-2016
• Structure of the candles market in the Baltic countries in 2012-2016, in volume terms
• Structure of the candles market in the Baltic countries in 2012-2016, in value terms
• Structure of the candles market in the Baltic countries by origin in volume terms in 20122016
• Structure of the candles market in the Baltic countries by origin in value terms in 20122016
• Structure of the candles market in the Baltic countries by country in 2012-2016, in volume
terms
• Structure of the candles market in the Baltic countries by country in 2012-2016, in value
terms
• Structure of the candles market in the Baltic countries by product categories in 2016, in
value terms
• Main trade channels for candles retail distribution in the Baltic countries in 2016, in value
terms
• Volume and dynamics of the domestic production of candles in the Baltic countries in 20122016
• Value and dynamics of the domestic production of candles in the Baltic countries in 20122016
• Structure of the domestic production of candles in the Baltic countries by producing countries
in 2012-2016, in volume terms
• Structure of the domestic production of candles in the Baltic countries by producing countries
in 2012-2016, in value terms
• Value chain analysis of the candles market in the Baltic countries
• Structure of the candles price formation in the Baltic countries, in %
• Volume and dynamics of the average producer prices of candles in the Baltic countries in
2012-2016

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The Baltic countries: Candles Market. October 2017

• Deviation of the average producer prices of candles in the Baltic countries in 2012-2016 by
producing countries
• Volume and dynamics of other prices of candles in the Baltic countries (wholesale,
distributor, retail, etc.) in 2012-2016
• Trade balance of candles foreign trade in the Baltic countries in 2012-2016, in volume terms
• Trade balance of candles foreign trade in the Baltic countries in 2012-2016, in value terms
• Trade balance of candles foreign trade in the Baltic countries by trading countries in 20122016, in volume terms
• Trade balance of candles foreign trade in the Baltic countries by trading countries in 20122016, in value terms
• Volume and dynamics of the imports of candles to the Baltic countries in 2012-2016
• Value and dynamics of the imports of candles to the Baltic countries in 2012-2016
• Main countries, exporting candles to the Baltic countries in 2012-2016, in volume terms
• Main countries, exporting candles to the Baltic countries in 2012-2016, in value terms
• Structure of the imports of candles to the Baltic countries by importing countries in 20122016, in volume terms
• Structure of the imports of candles to the Baltic countries by importing countries in 20122016, in value terms
• Average prices of the candles, imported to the Baltic countries in 2012-2016
• Average prices of the candles, imported to the Baltic countries in 2012-2016 by importing
countries
• Volume and dynamics of the Baltic exports of candles in 2012-2016
• Value and dynamics of the Baltic exports of candles in 2012-2016
• Recipient countries of the Baltic exports of candles in 2012-2016, in volume terms
• Recipient countries of the Baltic exports of candles in 2012-2016, in value terms
• Structure of the Baltic exports of candles by exporting countries in 2012-2016, in volume
terms
• Structure of the Baltic exports of candles by exporting countries in 2012-2016, in value
terms
• Average prices of the Baltic exports of candles in 2012-2016
• Average prices of the Baltic exports of candles in 2012-2016 by exporting countries
• Volume and dynamics of the consumption of candles in the Baltic countries in 2012-2016
• Value and dynamics of the consumption of candles in the Baltic countries in 2012-2016
• Volume and dynamics of the per capita consumption of candles in the Baltic countries in
2012-2016
• Value and dynamics of the per capita consumption of candles in the Baltic countries in 20122016
• Balance between supply and demand on the candles market in the Baltic countries in 20122016, in volume terms

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The Baltic countries: Candles Market. October 2017

• Balance between supply and demand on the candles market in the Baltic countries in 20122016, in value terms
• Forecast for the total supply of candles in the Baltic countries in 2017-2022 (under the
framework of the base scenario), in volume and value terms
• Forecast for the total supply of candles in the Baltic countries in 2017-2022 (under the
framework of the pessimistic scenario), in volume and value terms
• Forecast for the total supply of candles in the Baltic countries in 2017-2022 (under the
framework of the optimistic scenario), in volume and value terms

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The Baltic countries: Candles Market. October 2017

2. Executive summary
The Baltic candles market showed … dynamics in physical terms in the period 2012-2016. In
2012, it was equal to X thousand tons. In 2012, the indicator … by X%, after which followed
three consecutive years of … It happened at rates of X%, X% and X%, respectively. So, in
2016, the market volume reached … for the period at … thousand tons, which was an overall
… for the period. In the next few years, experts believe that the market will continue … at
rates of X% per year.
In value terms, the candles market in the Baltic countries showed … dynamics to the same
indicator in volume terms. In 2012, it was equal to X billion EUR...


Table 1 Key indicators on the Baltic candles market in 2012-2016
Indicators

2012

2013

2014

2015

2016

Market volume and value in the Baltic countries
in tons

X

X

18,520

X

X

in 000's of EUR

X

X

X

X

X

Volume and value of production in the Baltic countries
in tons

20,123

X

X

X

X

in 000's of EUR

X

X

X

X

X

Volume and value of imports to the Baltic countries
in tons

X

X

X

X

X

in 000's of EUR

X

14,216

X

X

X

Volume and value of the Baltic exports
in tons

X

X

X

X

X

in 000's of EUR

X

X

X

X

X

Share of domestically
produced goods on the
market, in volume terms
Share of foreign products on
the market, in volume terms

X%

X%

X%

X%

X%

X%

X%

X%

X%

X%

Average prices on the domestic market
Average producer prices,
X
1,756
X
X
X
in EUR/ton
Average retail prices, in
X
X
X
X
X
EUR/kg
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

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The Baltic countries: Candles Market. October 2017

6. Overview and analysis of the candles market in the Baltic
countries
6.1.

Volume, value and dynamics of the candles market in the Baltic countries in 20122016

The Baltic candles market showed … dynamics in physical terms. In, 2012 was equal to …
tons. In the next few years, it ...
Table 2 Volume and dynamics of the candles market in the Baltic countries in
2012-2016, in tons and in %
Year
Market volume, in tons
Dynamics, in %
2012

X

X%

2013

X

X%

2014

18,520

X%

2015

X

X%

2016

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

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The Baltic countries: Candles Market. October 2017

Volume and dynamics of the Baltic candles market in 2012-2016
250

200

X

112%

X

X

110%

X

X

X%

108%

X%

X%

X%

106%

150

100

104%
102%

100%

100%
98%

50

96%
0

94%
2012

2013

2014

Market volume, in tons

2015

2016

Dynamics, in %

Fig. 1 Volume and dynamics of the candles market in the Baltic countries in 20122016, in tons and in %1
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)



1

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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6.3.

The Baltic countries: Candles Market. October 2017

Structure of the candles market in the Baltic countries by origin

During the whole analyzed period, the market was dominated by products of … origin in both
volume and value terms. In physical ones, the domestically produced products accounted for
X%-X% of the market in 2012-2016. The market structure fluctuated a bit throughout the
years, but showed similar dynamics in value terms as well. The share of domestic candles in
value terms was in the range of X%-X%. Experts believe that this structure will remain at …
levels in the next few years. However, …


Table 3 Structure of the candles market in the Baltic countries by origin in 20122016, in tons
Year
2012

Market volume, in
tons
X

Domestically produced
products, in tons
X

Foreign products, in
tons
X

2013

X

X

X

2014

18,520

X

X

2015

X

X

X

2016

X

X

X

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

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The Baltic countries: Candles Market. October 2017

Structure of the Baltic candles market by origin in 2012-2016 in volume
terms, in %
80,00%
70,00%

X%

X%

X%

X%

X%

60,00%
50,00%
40,00%

X%

X%

X%

X%

X%

30,00%
20,00%
10,00%
0,00%
2012

2013

2014

Domestically produced products, in tons

2015

2016

Foreign products, in tons

Fig. 2 Structure of the candles market in the Baltic countries by origin in 20122016 in volume terms, in %2
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

2

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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6.4.

The Baltic countries: Candles Market. October 2017

Structure of the candles market in the Baltic countries by countries in 2012-2016

The countries with the largest candles markets in physical terms in the Baltic countries in
2016 were …, …, …, … and …. In total, they accounted for …% of the market in physical terms.
… was the clear leader, as it alone accounted for …% of the market. The highest growing
markets in the Baltic countries in the last five years were …, … and …, which grew at CAGR of
…%, …% and …%, respectively…


Table 4 Structure of the candles market in the Baltic countries by countries in
2012-2016, in tons and in %
Country

Market
volume
in 2012,
in tons

Market
volume
in 2013,
in tons

Market
volume
in 2014,
in tons

Market
volume
in 2015,
in tons

Market
volume
in 2016,
in tons

CAGR
20122016

Country
share in
2016, in
%

Estonia

X
X
X
X

X
X
X
X

X
X
X

X
X
X
X

X
X
X
X

X%
X%
X%
X%

X%
X%
X%
X%

Latvia
Lithuania
Total

18,520

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

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The Baltic countries: Candles Market. October 2017

Structure of the Baltic candles market by countries in 2016 in volume
terms, in %

Country A

X%
X%

Country B

X%

Country C

Fig. 3 Structure of the candles market in the Baltic countries in volume terms in
2016 by countries, in %3
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)



3

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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6.5.

The Baltic countries: Candles Market. October 2017

Key recent trends on the candles market in the Baltic countries

The last few years have shaken the soup and broth market, which proved innovative and
resistant enough to quickly overcome the results of the economic and financial crisis in
Europe. In both physical and value terms, the market has already outgrown its pre-crisis
levels and is showing steady positive dynamics. What is good for the market is the fact that
it is now enjoying increasing stability both in the developed markets of Western Europe and
in the developing ones in the Central and Eastern parts of the continent. Due to the effects of
the crisis, the candles market has seen increased …
Table 5 Structure of the Baltic candles market by product categories by main
product segment in 2016 in value terms, in % to the total
Product category
Share in 2016 in value terms, in %
Basic candles

X%

Scented candles

X%

Fancy candles

X%

Total

100.00%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)


Traditionally, in the recent past, people were using candles mainly for religious purposes,
mostly in a church during bible reading or various religious ceremonies, or to light a candle
in the front yard. The candle used to be a functional commodity. However, with changing
lifestyles and rise in disposable income, the user’s perception towards candles has been
changed.
Baltic customers have started to use the candle as …

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The Baltic countries: Candles Market. October 2017

Table 6 Main trade channels for candles retail distribution in the Baltic countries in
2016 in value terms, in % to the total
Trade channel
Share of total sales in 2016 in value terms, in
%
Supermarkets and hypermarkets
X%
Furniture and homewares
retailers
Convenience stores

X%

Pharmacies and drugstores

X%

Independent retailers

X%

Total

100.00%

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)


Europe has been facing massive globalization and digitalization in the past few years. This
has been accompanied by the rising and growing emerging markets, as well as increasing
urbanization in the region. Such developments set new evolving trends in the overall
consumer behavior. When it comes to manufacturing, distribution, and marketing specific
product groups, companies are re-focusing their strategies in order to adapt to the
emerging customer expectations. Product proposition, development, and branding are
experiencing revolutionary changes.
Due to the rare localization, European consumers are in a search for …


Another trend on the candles market in the Baltic countries, connected with its usage is the
popularity of green initiatives. More and more organizations are trying to make
manufacturing companies try to …



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The Baltic countries: Candles Market. October 2017

6.6. Competitive landscape of the market


The Baltic candles market is highly competitive and diversified due to the presence of a
large number of regional and international vendors. These vendors increasingly compete
against each other based on price, scents, quality, innovation, features, service, reputation,
distribution, and promotions. Manufacturers are also compelled to …


As regards producing companies, the competitive landscape is not very easy to change as the
market entry barriers are considerably high in most of the analyzed Baltic markets. These
require choosing …



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6.8.

The Baltic countries: Candles Market. October 2017

Key drivers and restraints for the market development in the medium term

Into the medium-term, annual growth rates of X-X% are forecast until 2022. In addition, the
candles market has shown significant resistance and a few years of growth in a row. The
candles are commodity products which are constantly growing in demand. The current trends
in the greater homewares sector and a broadly positive outlook in the underlying economies,
are likely to stimulate further growth in the market.


Private consumption expenditure is a major driver for the entire home decoration market,
including the candle industry. In the upcoming years, Baltic private consumption is expected
to rise due to expected higher disposable incomes. Especially in emerging markets, consumers
will have more money available to spend on luxury and decorative products. On the other
hand, consumers in the developed economies …



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The Baltic countries: Candles Market. October 2017

7. Overview and analysis of the domestic production of candles in
the Baltic countries
7.1. Volume, value and dynamics of the domestic production of candles in the Baltic
countries in 2012-2016
As an overall, the Baltic production of candles in physical terms showed … dynamics in the
period 2012-2016. In 2012, in the Baltic countries were produced 20.123 thousand tons of
the product. In 2013, the indicator … by …%, which was followed by … years of …. It happened
at rates of …% and …%, respectively. In 2016, in the Baltic countries were produced X
thousand tons, which was a total … of …, compared to 2012. Experts forecast that in the next
few years, the Baltic production will … at … rates of …% per year.


Table 7 Volume and dynamics of the domestic production of candles in the Baltic
countries in 2012-2016, in tons and in %
Year
Production volume, in tons
Dynamics, in %
2012

20,123

X%

2013

X

X%

2014

X

X%

2015

X

X%

2016

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)



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The Baltic countries: Candles Market. October 2017

Value and dynamics of the Baltic production of candles in 2012-2016
600

112%
X%

500

X
X

400

X
X%

X

X
X%

X%

110%
108%

106%
104%

300
102%

X%
200

100%
98%

100
96%
0

94%
2012

2013

2014

Production value, in 000's of EUR

2015

2016

Dynamics, in %

Fig. 4 Value and dynamics of the domestic production of candles in the Baltic
countries in 2012-2016, in thousands of EUR and in %4
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)



4

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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7.2.

The Baltic countries: Candles Market. October 2017

Structure of the Baltic production of candles by producing countries

The largest producer of candles in the Baltic countries in physical terms during the analyzed
period was …. In 2016, the country alone accounted for X% of the total Baltic production in
physical terms. It was followed by … with X%. Significant shares also had …, … and …. The
rest of the Baltic countries combined accounted for about X% of the total production. The
highest compound annual growth rates in the last five years were recorded in … and … and
were equal to X% and X% per annum, respectively. This…


Table 8 Structure of the candles production in the Baltic countries by countries in
2012-2016, in tons and in %
Country

Production
volume in
2012, in
tons

Production
volume in
2013, in
tons

Production
volume in
2014, in
tons

Production
volume in
2015, in
tons

Production
volume in
2016, in
tons

CAG
R
2012
2016

Country
share in
2016, in
%

Estonia

X
X
X
X

X
X
X
X

X
X
X

X
X
X
X

X
X
X
X

X%
X%
X%
X%

X%
X%
X%
X%

Latvia
Lithuania
Total

18,520

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

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The Baltic countries: Candles Market. October 2017

Structure of the candles production in the Baltic countries in volume
terms in 2016, in %

Country A

X%
X%

Country B

X%

Country C

Fig. 5 Structure of the candles production in the Baltic countries in volume terms
in 2016 by countries, in %5
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)



5

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differ from the real figures you will get by purchasing the full report!

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The Baltic countries: Candles Market. October 2017

7.3. Characteristics of the main companies, producers of candles in the Baltic countries


There is candle production in almost each European country and so there are hundreds of
candles manufacturing companies in the region. The majority of them are relatively small and
work mostly for their own domestic markets. The companies, which operate internationally
usually do so through related companies in the countries of interest. In this way, they are …


7.3.1. Company A

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The Baltic countries: Candles Market. October 2017

7.4. Characteristics of the main companies, selling candles in the retail segment in the
Baltic countries


At the moment, in the Baltic countries there are thousands of retail companies. Some of them
are purely domestic, focusing their activities on their home markets only. Others have
extensively grown into whole regions. The report includes some of the leading retailers,
ranked in no particular order.
7.4.1. Carrefour S.A.
Carrefour SA is one of the leading distributors of grocery and consumer goods in the world.
At the end of FY2016, it operated 11,935 stores in more than 30 countries across Europe,
Asia, Latin America, North Africa and the Middle East. The group organizes its business
segments based on geographic presence: France, Europe (excluding France), Latin America
and Asia. Carrefour's business operations can also be segmented on the basis of its store
formats: hypermarkets, supermarkets, and other formats (cash & carry and convenience
stores).
Carrefour is one of the leading hypermarket retailers in the world. The stores have sales areas
ranging from 2,400 to 23,000 square meters and operate under the Carrefour and Carrefour
Planet banners. The group's hypermarkets offer a range of company-owned and branded
products in both food and non-food categories. The non-food range is divided into five areas:
home, bazaar, multimedia, textiles, and beauty. The home department offers a wide range of
tableware, storage facilities, indoor and outdoor decorations, linens and accessories. The
bazaar department offers luggage items, sports accessories, do-it-yourself products, car
accessories, gardening tools and products for outdoor activities, as well as Christmas
decorations. The multimedia department offers electronic products and household appliances.
The textiles department offers trendy and affordable items under the Tex brand. The beauty
department has space for services and expert advice such as make-up and express
hairdressing.
The other formats of Carrefour include cash & carry and convenience stores. The cash & carry
stores provide wholesale and retail self-service mainly intended for businesses. These stores
operate under the Promocash and Atacadao brand names. The Promocash brand is dedicated
to professionals in the restaurant and food and beverage trades. The Atacadao banner cash
& carry stores are operated in Brazil, Colombia, Bogota, Soacha and Argentina.

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The Baltic countries: Candles Market. October 2017

Carrefour's convenience stores provide a range of everyday items to customers. In France,
the group operates convenience stores under the Carrefour city, Carrefour contact, Carrefour
express, and Carrefour montagne brand names. Carrefour city targets customers in urban
areas. Carrefour contact targets customers in smaller towns and villages. Carrefour express
is designed for additional and extra emergency purchases in both towns and rural areas
whereas Carrefour montagne stores are operated in ski resorts.
In addition to the above mentioned store formats, Carrefour also sells its products through ecommerce websites in various countries, including France, Spain, Belgium, Turkey and others.
Carrefour also offers services such as home delivery and in-store or in-warehouse collection
to customers.
At the end of the fiscal 2016, Carrefour reported consolidated sales of 76,645 million EUR, a
slight decrease of 0.4% compared to the fiscal 2015. The total revenue of the company for
2016 amounted to 78,763 million EUR while its COGS of 2016 was 60,781 million EUR.
Accordingly, the gross income of the company for 2016 amounted to 17,983 million EUR. The
net income of Carrefour for the fiscal 2016 was 970 million EUR, which was 9.77% lower than
in the fiscal 2015. According to the Consolidated Statement of Financial Position of 2016 of
Carrefour, the total assets of the company were 48,838 million EUR, an 8.3% higher than the
previous year. The total equity of Carrefour for 2016 was 10,425 million EUR while the share
capital amounted to 1,891 million EUR.
Table 9 Financial performance of Carrefour S.A. in 2012-2016, in millions of EUR
and in %
Indicator

FY
2012

FY
2013

FY
2014

FY
2015

FY
2016

Y-o-Y
growth
in 2016,
in %

CAGR
20122016, in %

Assets
Cash

6,571

4,756

3,113

2,724

3,305

21.33%

-15.79%

Net Receivables

2,573

2,688

2,812

2,687

3,263

21.44%

6.11%

Inventories

5,656

5,737

6,212

6,361

7,038

10.64%

5.62%

Other Current
Assets
Total Current
Assets
Net Fixed
Assets
Other
Noncurrent
Assets
Total Assets

0

0

0

0

-2

NA

NA

19,787

18,142

17,547

17,309

19,145

10.61%

-0.82%

11,506

11,107

12,270

12,069

13,404

11.06%

3.89%

513

312

295

385

314

-18.44%

-11.55%

45,831

43,556

45,783

45,089

48,838

8.32%

1.60%

Liabilities

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The Baltic countries: Candles Market. October 2017

Indicator

FY
2012

FY
2013

FY
2014

FY
2015

FY
2016

Y-o-Y
growth
in 2016,
in %

CAGR
20122016, in %

Total Current
Liabilities
Long Term Debt

21,949

21,509

23,050

22,314

25,092

12.45%

3.40%

10,946

9,313

8,403

8,582

8,134

-5.22%

-7.15%

Other
Noncurrent
Liabilities
Total Liabilities

3,998

3,617

3,581

3,015

3,064

1.63%

-6.44%

38,346

35,715

36,593

35,457

38,414

8.34%

0.04%

Shareholder's Equity
Total Equity

7,485

7,842

9,190

9,632

10,425

8.23%

8.63%

Shares
Outstanding (M)

686

701

712

727

747

2.65%

2.14%

Income statement information
Revenue

78,438

76,662

76,308

78,846

78,763

-0.10%

0.10%

Cost of Goods
Sold
Gross Profit

61,505

59,818

59,262

60,829

60,781

-0.08%

-0.30%

16,932

16,844

17,046

18,016

17,983

-0.19%

1.52%

Gross Profit
Margin
SG&A Expense

21.59
%
13,245

21.97
%
13,176

22.34
%
13,279

22.85
%
14,103

22.83
%
14,145

-0.08%

1.41%

0.30%

1.66%

Depreciation &
Amortization
Operating
Income
Operating
Margin
Income Before
Taxes
Income Taxes

1,548

1,432

1,381

1,470

1,487

1.16%

-1.00%

1,200

1,956

2,199

2,123

1,940

-8.62%

12.76%

1.53%

2.55%

2.88%

2.69%

2.46%

-8.52%

12.65%

552

1,659

1,972

1,672

1,464

-12.44%

27.62%

388

631

709

597

494

-17.25%

6.23%

164

1,028

1,263

1,075

970

-9.77%

55.96%

1,233

1,263

1,249

980

746

-23.88%

-11.80%

1,233

1,263

1,249

980

746

-23.88%

-11.80%

1.57%

1.65%

1.64%

1.24%

0.95%

-23.80%

-11.89%

1.81

1.82

1.77

1.35

1.01

-25.19%

-13.57%

1.81

1.82

1.77

1.35

1.01

-25.19%

-13.57%

0.1

0.12

0.12

0.08

0.1

25.00%

0.00%

2,724

-12.50%

-8.28%

Net Income
After Taxes
Total
Operations
Total Net
Income
Net Profit
Margin
Diluted EPS
from Total
Operations
Diluted EPS
from Total Net
Income
Dividends Per
Share

Cash flow information
Cash and Cash
Equivalents at

Page 35 of 54

3,849

6,571

4,756

3,113

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Indicator

the Beginning of
Year
Net Cash
Provided in
Operating
Activities
Net Cash
Provided by
Investing
Activities
Net Cash
Provided by
Financing
Activities
Net
Increase/Decre
ase in Cash and
Cash
Equivalents
Cash and Cash
Equivalents at
the End of Year

The Baltic countries: Candles Market. October 2017
FY
2012

FY
2013

FY
2014

FY
2015

FY
2016

Y-o-Y
growth
in 2016,
in %

CAGR
20122016, in %

1,972

1,675

2,609

2,818

3,305

17.28%

13.77%

337

-855

-3,397

-2,136

-2,856

33.71%

NA

546

-2,489

-874

-821

0

-100%

-100.00%

2,855

-1,669

-1,662

-139

449

-423.0%

-37.03%

6,571

4,756

3,113

2,724

3,305

21.33%

-15.79%

Profitability ratios
Gross Profit
Margin
Pre-Tax Profit
Margin
Net Profit
Margin
Return on
Equity

21.59%

21.97%

22.34%

22.85%

22.83%

-0.08%

1.41%

0.70%

2.16%

2.58%

2.12%

1.86%

-12.35%

27.49%

0.21%

1.34%

1.65%

1.36%

1.23%

-9.67%

55.79%

2.19%

11.16
%
2.17%

-16.63%

43.56%

2.69%

13.74
%
2.73%

9.30%

Return on
Assets
Return on
Invested Cap

13.11
%
2.90%

1.53%

-29.72%

-13.19%

0.89%

5.99%

7.18%

5.90%

5.23%

-11.45%

55.69%

Financial ratios
Current Ratio

0.90

0.84

0.76

0.78

0.76

-1.63%

-4.08%

Quick Ratio

0.42

0.35

0.26

0.24

0.26

7.95%

-10.97%

Leverage Ratio

6.12

5.55

4.98

4.68

4.68

0.08%

-6.47%

Total
Debt/Equity

5.12

4.55

3.98

3.68

3.68

0.10%

-7.91%

Operation-related ratios
Days of Sales
Outstanding
Inventory
Turnover
Asset Turnover

Page 36 of 54

11.81

12.62

13.26

12.27

14.91

21.56%

6.00%

10.87

10.43

9.54

9.56

8.64

-9.69%

-5.60%

1.71

1.76

1.67

1.75

1.61

-7.77%

-1.47%

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The Baltic countries: Candles Market. October 2017

Indicator

FY
2012

FY
2013

FY
2014

FY
2015

FY
2016

Y-o-Y
growth
in 2016,
in %

CAGR
20122016, in %

Net Receivables
Turnover Flow
Effective Tax
Rate

30.48

28.52

27.14

29.35

24.14

-17.74%

-5.66%

70.29%

38.03%

35.95%

35.71%

33.74%

-5.50%

-16.76%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)
Contact details
33 avenue Emile Zola, 92100
Boulogne-Billancourt, France
Phone number: +33 14 104 2600
http://www.carrefour.com



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The Baltic countries: Candles Market. October 2017

8. Characteristics and analysis of the prices of candles in the Baltic
countries

8.3. Characteristics of the producer prices of candles in the Baltic countries in 2012-2016


The average producer prices of candles in the Baltic countries in the period 2012-2016 showed
… dynamics. In 2012, one ton of candles, purchased directly from the producer cost about …
EUR in the Baltic countries. In the next two years, the indicator … to reach its highest value for
the period at … EUR per ton in … After this came … rates of …% and …%, respectively. As a
result, in 2016, the average producer price reached … EUR per ton, which was an overall … of
…% for the period. Experts expect that the average producer prices will … in the next five years
at … rates of …% per year.

Table 10 Volume and dynamics of the average producer prices of candles in the
Baltic countries in 2012-2016, in EUR per ton and in %
Year
Average producer price, in EUR/ton
Dynamics, in %
2011

X

X%

2012

X

X%

2013

1,756

X%

2014

X

X%

2015

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)


The producer prices of candles differed significantly among the producing European countries.
Usually, the manufacturers who are active in a few countries create a harmonized strategy
for price-setting in the whole region (for example, the Scandinavian countries) and the prices
in the countries within the specified region are very similar. Of course, there are some
differences mostly due to the … and …. The largest differences come from …



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The Baltic countries: Candles Market. October 2017

Deviation of the average producer prices of candles in the Baltic
countries by producing countries in 2016
4,000
3,500
3,000

2,500
2,000
1,500

1,000
0,500
0,000
Estonia

Producer price in 2016, in EUR/ton

Latvia

Lithuania

Average European producer price in 2016, in EUR/ton

Fig. 6 Deviation of the average producer prices of candles in the Baltic countries
by producing countries in 2016, in EUR per ton6
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)



6

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differ from the real figures you will get by purchasing the full report!

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The Baltic countries: Candles Market. October 2017

10. Overview and analysis of the imports of candles to the Baltic
market

10.2. Major trade inflows of candles imports to the Baltic countries


The imports of candles in the last few years by exporting countries were dominated by the
largest global candles producing countries. This is due to the fact that the candles can be
considered a non-durable product with long shelf life, which can easily be transported to
longer destinations. This allows the product to be transported all over the world without …


The Baltic countries, which imported the most candles in 2016 in physical terms were …, …, …,
and … with X%, X%, X% and X% of the total Baltic imports, respectively. They were followed
by .., …, … and …. Some of these countries do not produce much candles domestically, which
can explain the large import volumes. Some of them happen to be…
Table 11 Main countries, exporting candles to the Baltic countries in
thousands of EUR and in %
Exporting
Import
Import
Import
Import
Import
country
value in
value in
value in
value in value in
2012, in
2013, in 2014, in 2015, in 2016, in
000's of
000's of
000's of
000's of 000's of
EUR
EUR
EUR
EUR
EUR
Country A
X
X
X
X
X

2012-2016, in
CAGR
20122016
X%

Shar
e in
2016
, in
%
X%

Country B

X

X

X

X

X

X%

X%

Country C

X

X

X

X

X

X%

X%

Country D

X

X

X

X

X

X%

X%

Country E

X

X

X

X

X

X%

X%

Country F

X

X

X

X

X

X%

X%

Country G

X

X

X

X

X

X%

X%

Country H

X

X

X

X

X

X%

X%

Country I

X

X

X

X

X

X%

X%

Other
countries
Total

X

X

X

X

X

X%

X%

X

X

X

X

X

X%

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

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The Baltic countries: Candles Market. October 2017

Structure of the imports of candles to the Baltic countries in 2016 in value
terms, in %

Country A
Country B

Country C
Country D
Country E

Country F
Country G
Others

Fig. 7 Structure of the imports of candles in the Baltic countries by importing
countries in 2016 in value terms, in %7
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

7

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differ from the real figures you will get by purchasing the full report!

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The Baltic countries: Candles Market. October 2017

12. Characteristics of the consumption of candles in the Baltic
countries
12.1. Volume, value and dynamics of the consumption of candles in the Baltic countries in
2012-2016


The consumption volume of candles in the Baltic countries in 2012 was … thousand tons,
which were valued at … billion EUR in producer prices. During the analyzed period, the
consumption in both volume and value terms showed mixed dynamics...


Table 12 Volume, value and dynamics of the consumption of candles in the Baltic
countries in 2012-2016, in tons, thousands of EUR and in %
Year
Market
Market value, Inventory Consumption, Consumption,
volume, in
in 000's of
levels
in tons
in 000's of
tons
EUR
EUR
2012
X
X
X%
X
X
2013

X

X

X%

X

X

2014

18,520

X

X%

X

X

2015

X

X

X%

X

X

2016

X

X

X%

X

X

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)



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The Baltic countries: Candles Market. October 2017

Volume and dynamics of the consumption of candles in the Baltic countries
in 2012-2016
X%

250

112%
X

X
200

X

X
X%

110%

X

108%
X%

X%

106%

150

100

104%
102%

X%

100%
98%

50

96%
0

94%
2012

2013

2014
Consumption, in tons

2015

2016

Dynamics, in %

Fig. 8 Volume and dynamics of the consumption of candles in the Baltic countries
in 2012-2016, in tons and in %8
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)



8

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differ from the real figures you will get by purchasing the full report!

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The Baltic countries: Candles Market. October 2017

12.2. Volume, value and dynamics of the per capita consumption of candles in the Baltic
countries in 2012-2016


The consumption of candles in the Baltic countries fluctuates a lot among the different
countries in both volume and value terms. The Baltic average consumption in 2012 was …
kilograms per capita, which was equal to … EUR per capita. In the next five years, the volume
of per capita consumption in physical terms increased to … kilograms per capita, while the
one in value terms grew at CAGR of X% per annum and reached … EUR per capita. The highest
levels of consumption in both physical and value terms were recorded in …, … and ... The
highest growing consumption in physical terms was in … and ... In value terms, the highest
growing countries were …, … and ….


Table 13 Volume and dynamics of the per capita consumption of candles in the
Baltic countries by consuming countries in 2012-2016, in kilograms per capita and
in %
Country

Consumption
per capita in
2012, in
kg/capita

Consumptio
n per capita
in 2013, in
kg/capita

Consumption
per capita in
2014, in
kg/capita

Consumption
per capita in
2015, in
kg/capita

Consumption
per capita in
2016, in
kg/capita

CAGR
20122016

Estonia

X

X

X

X

X

X%

Lithuania

X

X

X

X

X

X%

Latvia

X

X

X

X

X

X%

Average

X

X

X

X

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

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Demo version

The Baltic countries: Candles Market. October 2017

Deviation of the Baltic consumption of candles per capita by consuming
countries in 2016, in value terms
0,100

0,080
0,060
0,040
0,020
0,000
Estonia

Latvia

Lithuania

Consumption per capita in 2016, in EUR/capita
Average European consumption per capita in 2016, in EUR/capita

Fig. 9 Deviation of the Baltic consumption of candles per capita in 2016 by
consuming countries in value terms, in EUR per capita9
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)



9

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differ from the real figures you will get by purchasing the full report!

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The Baltic countries: Candles Market. October 2017

12.3. Balance between supply and demand on the candles market in the Baltic countries
in 2012-2016


Due to the … of domestic demand, the local balance between supply and demand in physical
terms was … with domestic supply being able to cover about X%-X% of the domestic demand
in the last five years. In value terms, the situation was … but had … dynamics due to the …In
value terms, the balance between domestic supply and domestic demand was also … with
domestic supply being able to cover about X%-X% of the local demand in 2012-2016. It
should be mentioned that a large part of the Baltic production is exported but mostly to …
countries. Experts forecast that the balance in both volume and value terms will remain … in
the next few years and the difference between the two ….


Table 14 Balance between domestic supply and domestic demand on the candles
market in the Baltic countries in 2012-2016, in tons and in %
Year
Volume of
Volume of domestic
Balance, in
Supply, in % to
domestic supply,
demand, in tons
tons
the total
in tons
demand
2012
X
X
X
X%
2013

X

X

X

X%

2014

X

X

X

X%

2015

X

X

X

X%

2016

X

X

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

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The Baltic countries: Candles Market. October 2017

Balance between domestic supply and domestic demand on the Baltic
candles market in 2012-2016, in volume terms
400

X

300
200

X

X

X

X

X

X
X

100

X

X

0
2012
2013
2014
2015
2016
Volume of domestic supply, in tons

Volume of domestic demand, in tons

Fig. 10 Balance between domestic supply and domestic demand on the candles
market in the Baltic countries in 2012-2016, in tons10
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

10

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differ from the real figures you will get by purchasing the full report!

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The Baltic countries: Candles Market. October 2017

12.4. Forecast for development of the candles market in the Baltic countries in 2017-2022


In the last five years, the candles market in the Baltic countries was dominated by … and this
trend will continue in the medium term. Due to the …, the market will show … in the period
until 2022. Of course, this will happen if the overall Baltic economy is able to achieve … of
…% per year and….


Under the base scenario for development, the Baltic economy will show … rates of about …%
per year until 2022…. In this scenario, the annual market … rate for the period will be about
…% per year, which means that the market volume in 2022 will reach … thousand tons or …
billion EUR.
Table 15 Volume, value and dynamics of the candles market in the Baltic countries
in 2012-2016 and forecast for its development in 2017-2022 (under the
framework of the base scenario), in tons, thousands of EUR and in %
Year
Market volume, in
Dynamics, in
Market value, in
Dynamics, in
tons
%
000's of EUR
%
2012
X
X%
X
X%
2013

X

X%

X

X%

2014

18,520

X%

X

X%

2015

X

X%

X

X%

2016

X

X%

X

X%

2017F

X

X%

X

X%

2018F

X

X%

X

X%

2019F

X

X%

X

X%

2020F

X

X%

X

X%

2021F

X

X%

X

X%

2022F

X

X%

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

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The Baltic countries: Candles Market. October 2017

Volume and dynamics of the candles market in the Baltic countries in 20122022F (base scenario)
300

112,00%
110,00%

250
108,00%

200

106,00%
104,00%

150
102,00%
100

100,00%
98,00%

50
96,00%
0

94,00%
2012

2013

2014

2015

2016

2017F

Market volume, in tons

2018F

2019F

2020F

2021F

2022F

Dynamics, in %

Fig. 11 Volume and dynamics of the candles market in the Baltic countries in
2012-2016 and forecast for its development in 2017-2022 (under the framework
of the base scenario), in tons and in %11
Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis
(WMStrategy)

11

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