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WMS Demo Ireland Margarine Market September 2017.pdf


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Ireland: Margarine Market. September 2017

distributors, wholesalers, retailers, importers, exporters, unions, professional associations
and special publications, whose work is directly related to this particular market on a daily
basis. The format of the semi structured interviews allows us not only to cover the main
questions we need to ask in order to understand the logic behind the market, but also to get
new insights and to allow new ideas and factors to come into the picture. During the semi
structured interviews, the market experts are asked about their views on the future of the
market, which are taken into consideration while preparing our forecasts for development.
The exact list of interviewed experts is available in the full report or upon request!

5. Semi structured interviews with corporate clients of the market
Another way of looking into the specific market is through the point of view of the corporate
clients. In this phase of the research, we are using semi structured interviews to understand
the perspective of the high-volume clients on the market. This allows for unmatched wide and
deep industry understanding.

6. WMStrategy’s own methodology
The own methodology of WMStrategy can be found in every step of preparing our research
studies from the methodology through the processes of collecting and analyzing information
to drawing conclusions from it.

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