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Curriculum segmentation converted .pdf


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Curriculum Segmentation
Why do we need to segment the curriculum? Because children differ in the…


learning styles



Learning they want



the direction they are wanting to take in life



Learning that engages them

Curriculum segmentation offers the following potential benefits to learners:
Better matching of Learners needs differ. Creating a separate curriculum for each segment makes
learner needs
sense
Enhanced Learning Learners have different learning styles and vary in how sensitive they are to the
for students
curriculum. By segmenting curriculums, schools can raise educational standards
and subsequently enhance education.
Better opportunities Curriculum segmentation can build engagement. For example, learners can be
for Growth
encouraged to choose that part of the curriculum that suits their interest.
Retain Learner
Engagement

By making the curriculum appealing to learners at different stages of their
school life, teachers, can retain students’ interest otherwise switch to
curriculums of changing interests.

Target Learning

Schools need to deliver students learning to learners by segmenting
curriculums. More target student can be reached more often and at lower unit
cost to schools.

Gain Educational
Speciality

Through careful segmentation and targeting, schools can often achieve
specialities and become the preferred choice of learners.

Model offered by Tutors in Bradford
There are various methods governments can use to segment learning for students.
A set of learners sharing common needs, wants & expectations that’s schools tries to teach to.
The present curriculum is delivering learning to masses:
Mass Curriculum (undifferentiated Curriculum)


School curriculums targets EVERY child, ignoring segments



Curriculum focus on what Learners need and want in common, not how they differ

Segmented (differentiated Curriculum)


Schools deliver the curriculum to target several subjects’ segments



Curriculums are designed and targeted at each segment



Requires separate curriculums and often specialist school’s mastery of that curriculum

Concentrated (niche)


Schools focuses narrowly on smaller segments or niches



Aim is to achieve a strong engagement from learners within those niches

In present schooling there is one dominant (mass) Curriculum says tuition in Bradford.
For example, in the UK we have private, independent and state schools, but all follow the same
national curriculum. Over 95% of the learning in this segment are made through government setting
what children should learn and by which age.
Curriculum niching can be defined as:
Where a learning targets a smaller segment of a larger market, where learners have specific needs
and wants
Targeting learning in a niche segment has several advantages for a school (particularly a small
school):


Clear focus for learners



Builds up specialist skill and knowledge = School expertise



Learning is often higher for learners



Learners tend to be more engaged

The main disadvantages of niche curriculum to include:


Costs to governments are higher



Risk of over dependence on a single curriculum



Difficult to change course at a younger age



Leaves learners vulnerable to global changes – all "eggs in one basket"

By contrast, our present system makes learners needs and wants more "general" & less "specific" as
governments educational unit costs are lower (economies of scale).
What is your thought on learning online?


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