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Addiction Conferences Preparation .pdf



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How to Prepare for Addiction Conferences
Addiction conferences can have benefits for addiction treatment centers, detox’s, sober livings and
ancillary service providers. As behavioral health industry professionals, we are experiencing
moments of change in how we operate. However, when attending mental health conferences there
are several key areas to focus on to get much-needed business and marketing tools. There are
several goals to bear in mind when attending addiction conferences and networking events. These
goals vary depending on the position you have with your behavioral health organization. CEO’s,
Executives, Directors and Outreach professionals, by design of their role, have different objectives.
However, getting out of your comfort zone can pay great dividends if done strategically.

Getting ROI on Your Mental Health or Addiction Conferences
The addiction treatment industry is experiencing many different changes on the business and
marketing side. It is vital that you walk away with new business strategies, marketing plan ideas, and
drug rehab lead generation sources. The behavioral health industry has several critical pain points
that CEO’s and Owners are experiencing. New operational and marketing laws as spreading across
the nation thanks to the new “Florida Model” paving the road with their new patient brokering and
operational laws as of July 1, 2017. Getting educated on ethical business and marketing strategies
at addiction conferences is paramount at this critical time to survive. Some centers that continued
with laissez-faire strategies, resisted change or did not seek the proper education and tools have not
survived the red ocean. It is paramount for behavioral health organizations to attend addiction
conferences to get specific and strategic intelligence.

CEO’s and Executives Focus on the Big Picture at Addiction Conferences
Drug and alcohol addiction treatment centers, detox’s and sober homes owners have a difficult job.
They need to focus on the business, marketing and clinical side of their organization. Many addiction
executives are strong on the clinical aspects and addiction treatment in general. Most have started
their addiction treatment center because of their strength in this area and their passion to help others
struggling with addiction. However, this is only 1/3 of what it takes to run a successful center.
When CEO’s and addiction Executives attend addiction conferences their conversations are much
different than the conversation of let’s say Outreach professionals. According to the Harvard
Business Review article, “Sales People Need a Strategy for Selling to CEOs,” CEO’s are focused on
business outcomes, how decisions affect the entire organization and maximizing their time. The
upper management Executives have a much wider business education. They are looking for
business and marketing solutions to their pain points. Accreditation, billing procedures, collections, a
decent EMR (electronic medical records system,) admissions processes, effective marketing
strategies, legal aspects, new revenue sources, aftercare opportunities and many more. They
generally are not there to network but to find proven and ethical solutions. They are relying on
particular presenters, drug rehab marketing consultants and finding the business and marketing
expert leaders attending these addiction professional conferences. They are particularly interested in
drug rehab marketing strategies and billing as these are two key areas that generate revenue for the
organization.

Directors are Guided by CEO’s and Executives Vision
Directors are also focused on the same areas as the CEO’s and Executives. The difference being is
that they put the CEO’s and Executives vision into play. It is vital that they get better educated by the
conference presenters, exhibitors a few select attendees that are specialists in whatever is on their
plate at that time. While most Directors in the behavioral health industry have in-depth knowledge in
many areas, they need to be experts when leading the company in new areas. They also should be
evaluating current procedures and ancillary providers on a regular basis (at the very least every

year) to save or generate new revenue. All of these carries great responsibility and consume great
amounts of time.
Addiction conferences can provide knowledge and experience from proven thought leaders to
assist drug and alcohol addiction treatment centers, detoxes and sober livings Directors in their
roles. However, this can be difficult at times because at many mental health conferences there are
several presentations going on at the same time. It is impossible for the Directors to be in two places
at the same time. Directors need to pick and choose based on their priorities or rely on another
employee to attend the other presentation.

Outreach Professionals and Business Development; Obtaining Tools is Critical
Outreach professionals for addiction treatment centers, detox’s, sober homes and service
organizations have an extremely stressful position. Unfortunately, the average Outreach position
lasts for about 6-12 months. They can no longer just rely on their personal connections. We have
seen this on LinkedIn with our 30,000 addiction and behavioral health level one connections.
Viewing these LinkedIn profiles while we are growing our tribes it is very concerning. One of the
main reasons is this role has traditionally lacked in gaining useful tools to assist them in their daily
jobs.
It’s obvious that Outreach professionals are constantly obtaining new clinical knowledge. However,
many are not getting the tools on the business and marketing side of behavioral health that are now
paramount in their success. They need customer relationship management (CRM’s,) networking
tools and strategies, call center training, overall marketing, branding, social media, email marketing,
closing techniques and more.
Addiction conferences should be providing some of these tools. These tools are essential in their
role of generating drug rehab leads. Many owners and operators do not realize that one employee
turnover costs about $20,000. Owners and Outreach professionals should aggressively be seeking
these tools. Two of the biggest areas are drug rehab marketing and establishing new referral
sources. Addiction treatment center marketing is such a vast area that there are always new
strategies and techniques to be learned. One of many examples is business development
professionals need to intimately understand the power of social media. How they portray themselves
and what they put on social media is a direct reflection of their organization’s brand. It also affects
establishing new referral sources. Many are ineffectively, or not using at all the #1 business
networking site in the world. They are wasting valuable time, not utilizing their time on LinkedIn.

Preparing for Addiction Professional Conferences
In any job, position or role getting out of your comfort zone enables you to grow personally and
professionally. This can be difficult because human nature gravitates us towards our comfortable
circles. At many substance abuse conferences, you see the same professionals forming in the same
groups. Yes, it’s wonderful to chat with our familiar circles, however, it should not dominate your time
at these events. Getting outside of the comfort zone, obtaining new tools, business education and
forcing yourself to meet everyone in the room is paramount in the state of our industry.
This can be an overwhelming experience and non-productive if you are not prepared. Preparation,
maximizing time and follow-up can make the real difference when attending substance abuse
conferences. To truly get all the benefits the preparation begins far before the event.

Effective Addiction Networking Starts Weeks Before the Addiction Symposium
When preparing for the event you should be visiting the conference website. For most addiction
conferences, you can get an idea of what organizations will be there. Some event websites only list
the sponsors and exhibitors, while others will provide a list of everyone including the attendees.

Examine the list on the event website and write a list putting them into categories like A, B, C, and D.
The A’s are the organizations that are new start-ups, organizations that you have been targeting, or
ones you must chat with at the event. The B’s are your second tier and so forth. Prepare before you
attend the conference. By writing the list and bringing it with you to the event you will not miss any
opportunities.
Try to connect prior to the addiction conference. Most professionals in our industry do not do this.
You should at least reach out to your A’s and B’s through LinkedIn prior to the event. Say you want
to visit their booth or meet with them at the conference. This soft introduction says you are a
professional and you are interested in meeting them. You will also get an idea of who this new
potential referral source is and have some background information to reference when you chat at the
event.
Make sure your organization’s brochures, business cards, and exhibitor materials are up to date.
Many addiction treatment centers, Detox’s, Sober homes and ancillary service providers do a poor
job of keeping these items up to date. The products and services often change, and the marketing
materials do not reflect those changes. We see this all the time at the addiction Executive
conferences that we hold in our industry. It was an issue until we found a promotional products
vendor to work with providing these services for our sponsors and exhibitors. They also offer
discounts to our participants.

Addiction Conferences Are Valuable when you Prepare and Execute a Plan
Addiction conferences can have benefits for drug and alcohol addiction treatment centers, opiate
detox’s, inpatient rehabs, intensive outpatient treatment centers, sober livings, and ancillary service
providers. This article explains how to prepare for addiction conferences before, during and after.
Get the most out of attending addiction conferences and networking events. Be strategic, maximize
your time and follow-up immediately following the addiction conference.
Behavioral Health Network resources have been an addiction conferences provider for the last
four years. In that time we have put on over 13 conferences attracting 150-200 at each event. They
have gained the attention of CEO’s and Executives with over 100 attending each conference. This
unique talk show host, town hall forum has become extremely popular. These addiction professional
conferences cover “HOT” topics and provide attendees a chance to “ask the experts” any questions
on better business practices, billing, drug testing, licensing, DCF, Accreditation, treatment, sales,
marketing, and any other aspect of the addiction and behavioral health industry. Check out our Last
Addiction Executive Thought Leader panel series. Our next event in our addiction conferences EMP
series will be held on 10/23/18. This event will cover substance abuse billing (Are you Getting Paid
in 14 Days?), SEO (How to Get on Page One of Google), website development (Google Speed
Update, 2 Second Load speed), branding (It’s Not Advertising), and social media marketing.

Addiction Conferences Role in Drug Rehab Marketing
The best information on addiction conferences educating on drug rehab marketing and ethical
business practices. Addiction conferences provide vital information for substance abuse treatment
centers on effective business and drug rehab marketing strategies. Behavioral Health Network
Resources is a leading addiction conferences provider. BHNR conferences are nationwide from
West Palm Beach to our California addiction conferences EMP Series events. Their addiction
conferences cover all aspects of the business of addiction treatment and provide valuable drug
rehab marketing education to generate treatment calls.
· Addiction conferences on Event Brite are searched frequently. When Addiction professionals want
the best events they are seeking addiction conferences on drug rehab marketing.

· 10 Times is one of the webs best event listing websites. Many drug rehab CEO’s, Directors and
Outreach look there to find the most respected addiction conferences educating on business and
marketing for drug rehabs.
· The drug rehab industry is experiencing moments of change. The industry has been rocked by new
laws and regulations affecting how owners can operate. This is the main reason why they are
searching for addiction conferences educating on moments of change.
· Behavioral health events are the same as addiction conferences. Treatment centers provide
behavioral health due to 90% of individuals with substance abuse issues suffer from behavioral
health problems. You will see many addiction professionals at addiction conferences for behavioral
health.
· Miami Addiction conferences by Behavioral Health Network Resources are the #1 resource in
South Florida for drug and alcohol addiction treatment centers. These conferences are interactive
and attract many drug rehab CEO’s and Executives.
· The best Addiction Conferences addiction conferences that provide proven drug rehab marketing a
business operating information are available nationwide. These addiction Executive events are
popular with substance abuse treatment centers.
· This is a resource of vital drug rehab marketing information needed prior to attending an event. It is
an addiction conferences video on how to prepare for addiction conferences and what you need to
do at and before an addiction conference
· 𝘼𝙙𝙙𝙞𝙘𝙩𝙞𝙤𝙣 𝘾𝙤𝙣𝙛𝙚𝙧𝙚𝙣𝙘𝙚𝙨 and benefits for addiction treatment centers, detox’s, sober livings and
ancillary service providers. As behavioral health industry professionals, we are experiencing
moments of change on how we operate. However, when attending mental health conferences there
are several key areas to focus on to get much-needed business and marketing tools.
· There are some key things to do before the actual date of attending addiction conferences. Vetting
the event website and getting the contacts of the many attending are important. Putting together a hit
list and contact potential clients is key. This sets you apart from the other addiction professional
conference attendees. This is the best Addiction Conferences LinkedIn article describing how to
prepare for behavioral health conferences.
· When looking for addiction conferences you want to check the Best 𝘼𝙙𝙙𝙞𝙘𝙩𝙞𝙤𝙣 𝘾𝙤𝙣𝙛𝙚𝙧𝙚𝙣𝙘𝙚𝙨
Information Page on LinkedIn. this has information on what is an addiction conference and has many
drug rehab marketing tips and strategies.
· One of the top a𝙙𝙙𝙞𝙘𝙩𝙞𝙤𝙣 c𝙤𝙣𝙛𝙚𝙧𝙚𝙣𝙘𝙚𝙨 providers is BHNR. They have been holding addiction
executive events for more than four years. These events educate addiction treatment center
Executives on ethical business and marketing.
· When looking to attend an addiction conference the speakers are the main deciding point. Having
Executive thought leaders that are knowledgeable on the business, administrative and marketing
side of the industry is paramount. The Featured Panelists at 𝘼𝙙𝙙𝙞𝙘𝙩𝙞𝙤𝙣 𝘾𝙤𝙣𝙛𝙚𝙧𝙚𝙣𝙘𝙚𝙨 provide vital
information on operating a drug and alcohol addiction treatment center.
· Addiction conferences are more than networking. They provide education on evidenced-based
treatment modalities, business strategies, and important items needed in a marketing mix. There are
many things needed to be learned from addiction conferences.
· Addiction conferences are valuable if you prepare for them. Learning what to do when searching
for the addiction professional events is key for drug rehab marketing.

Utilize This Addiction Conferences List
This addiction conferences list provides vital information for CEO’s, Directors and Outreach.
Addiction conferences provide drug rehab marketing and business education to survive the difficult
competition. These events provide information on drug rehab lead generation, buy rehab leads, drug
rehab SEO, website development, social media marketing and more. In this time of moments of
change it is paramount for CEO’s, Directors and Outreach to get educated on proven drug rehab
marketing and business practices. Addiction conferences are when the thought leaders are
educating the addiction recovery industry.


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