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drug rehab Agoura fights patient brokering .pdf



Original filename: drug rehab Agoura fights patient brokering.pdf
Author: Charles Davis

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At Awakenings drug rehab Agoura we want to bring together the addiction treatment
community. The drug and alcohol addiction treatment industry is becoming divided due to
patient brokering and new laws regulating marketing.

Drug Rehab Agoura Focuses on Ethical
Business and Marketing
The new California patient brokering laws are a direct result of what transpired in Florida with
patient brokering. The California laws are stricter in some areas. According to the new law
substance abuse treatment centers or individuals can have their licensure and credentials revoked
if convicted. This would cause major issues for the rehabs and individual professionals. Losing a
substance use disorder (SUD) license and, or credentials is a big deal. This would mean they
have to close down for about 18 months. This is the time it would take to get new licensure.
Governor Brown signed the SB 1228, Lara. Alcoholism or drug abuse recovery and treatment
services: referrals law on September 26, 2018. This law clearly shows that California lawmakers
are stepping in the 40 billion dollar a year drug rehabilitation industry. Lawmakers still need to
iron out the complicated sober homes portion of the law. Shortly we will see additional laws
focused on California sober livings. According to the LA Times, there are 106 sober homes in
Costa Mesa, California.
Awakenings drug rehab Agoura is Co-Hosting a Behavioral Health Network Resources
addiction conferences EMP Series event in Costa Mesa on 1/22/19. The new California patient
brokering laws demand financial stewardship in the Treatment Industry. California substance
abuse treatment centers need to look at how corporate debt & overspending fuels unethical
decision making. This Executive conference strives to educate California drug rehabs on ethical
business and marketing strategies. Behavioral Health Network Resources has provided 14
addiction Executive conferences. These conferences are in a fresh talk show host and town hall
forum. Dr. Corbitt, CEO of Awakenings Treatment is a featured thought leader panelist. This
behavioral health conference will educate California drug rehabilitation centers on ethical
business, administrative and marketing practices.

California Treatment Centers Role in the New Law

California drug rehabs need to come together in this new regulation era. The nation witnessed
many ethical operators in Florida closing their doors. The drug rehabs West Palm Beach laws
directly affected Florida's 1 billion dollar a year industry. Centers and sober livings need to have
more self-regulation and be better watchdogs against patient brokering. Many of these centers
mainly relied upon a "boots on the ground" marketing strategy. Many of them had no web
marketing strategy in place.
Having a detailed and robust marketing mix is paramount with the new operating, business and
marketing landscape. The nation witnessed Florida centers closing that refused to get educated
on and implement a marketing mix. We recently spoke with Charles Davis, CEO, Behavioral
Health Network Resources, on national drug rehab marketing trends. This is what he had to say:
Many substance abuse treatment centers have gotten by with a poor marketing strategy for years.
Now, with the new patient brokering laws and more competition, a healthy marketing mix must
be in place to survive.

Game Changers for Drug and Alcohol Addiction Treatment
Center Owners

Many recovery programs are founded with individuals impassioned with a drive to help others
heal or alternatively, a clinical degree and an entrepreneurial spirit. What unfortunately many of
these well-intentioned people do not have is a business or accounting background or knowledge
of the laws, ethics, and regulations of being in the behavioral healthcare sector. This is a critical
factor when a naïve person may inadvertently leave themselves open to inappropriate business
practices.
As in any business, the initial excitement of opening a business is just that – exciting. The
fantasies of filling your substance abuse treatment facility, helping people get sober and
emotionally well often doesn’t take into account the far less sexy side of doing business. For us,
drug rehab Agoura we found it difficult to navigate many challenges along our way to a
successful drug rehabilitation center.






Joint Commission fees
State Certification fees
continuing education for clinical staff
worker’s compensation fees
a VERY long list of necessary insurances to safely run a business

These five items alone add up to outrageous proportions. They cost a modest partial
hospitalization program (PHP) or intensive outpatient program (IOP) facility 50-75K in a normal
operating year. Many times some of these items and an underestimated marketing budget are not
in the pro forma budget?

As these costs add up, seemingly “out of the blue” due to novice business exposure and lack of
proper planning. The pressure mounts and people who began as enthusiastic helpers become
indebted and fearful. This places many of the best of us in a vulnerable position to become
entrenched in unethical and often unlawful practices. It is the rare entrepreneur who refuses to
utilize credit or debt, who only purchases what is within one’s corporate means, and keeps the
culture of the financial company lean and honest.
There is a phrase, our CEO, Dr. Sherri Corbitt instills inside Awakenings culture. It's from one of
our fellowships and is our guiding principle in corporate financial stewardship
We live within our means, but our means do not define us. We remain debt free, unburdened by
pressure to stray from our values or our ethics to which we are all beholden.

Awakenings Drug Rehab Agoura Bringing Together
Executives
Awakenings drug rehabs Agoura addiction treatment carefully watched the new laws develop in
Florida. Education and partnerships are the key areas for addiction treatment centers and sober
livings in California. We need to work together and not isolate our individual centers. Sharing
information and focusing on clients getting the proper care over profits will play a key role in
survival. Regulation in the drug rehabilitation industry is ongoing for lawmakers. The HR 6878 Eliminating Kickbacks in Recovery Act is in the House of Representatives is in the House of
Representatives now and demonstrates other changes are coming. This bill clearly states:
Whoever, with respect to services covered by a health care benefit program, in or affecting
interstate or foreign commerce, knowingly and willfully,

(1) solicits or receives any remuneration (including any kickback, bribe, or rebate) directly or
indirectly, overtly or covertly, in cash or in-kind, in return for referring a patient or patronage to
a recovery home, clinical treatment facility, or laboratory; or
(2) pays or offers any remuneration (including any kickback, bribe, or rebate) directly or
indirectly, overtly or covertly, in cash or in-kind—
(A) to induce a referral of an individual to a recovery home, clinical treatment facility, or
laboratory; or
(B) in exchange for an individual using the services of that recovery home, clinical treatment
facility, or laboratory,

Awakenings Outpatient Drug Treatment Agoura More than
a Recovery Center

Let's work together!
Awakenings is taking a leadership role in this time of unprecedented changes in our industry.
Coming together and getting educated on ethical and better business practices will benefit us all.
We welcome all addiction treatment centers and sober livings to work with us. We want to get to
know you and for you to get to know us. Give us call at (855-717-3268) and let's sit down and
see how we can work together to save lives and strengthen our industry. At Awakenings
outpatient Agoura, we work with many other centers when we get a client that is not a good fit
for our services. Our center located in Agoura Hills California, Awakenings provides the
following drug and alcohol addiction treatment;


Dual Diagnosis











Drug Addiction
Alcohol Addiction
PTSD
Trauma
Eating Disorders
Chronic Pain
Borderline Personality Disorder
Experiential
Breathwork

Addiction Conferences Provides CEO's Business Education
and Tools

CLICK HERE to check out the California Addiction Conferences EMP Series Event[/caption]
The addiction conferences EMP series events provide 5 national thought leaders. These
Executive panelists provide proven real-world solutions to ethical business and marketing in our
industry. There is a battle going on in our industry and lawmakers are trying to protect the
vulnerable that need addiction treatment. Now with the new laws in our state, the war is between
drug rehabs California Vs. Patient brokering. The EMP conference features the following:








How to avoid unethical decision marketing
Drug rehab SEO, how to get on page one of Google
Website development #1 drug rehab marketing mistake
Adwords vs. organic marketing
Past and Current Trends of Insurance Policy
How to increase reimbursement
How to market on social media

Let's unite and get educated on better and ethical business and marketing practices. We hope you
to join us at the Addiction Executive EMP conference in Costa Mesa, California on January 22,
2019.


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