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Trademarking Your Business Name Kennedy Law, P.C. (1) .pdf


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How to Trademark Your Business Name
Author: Stephen Kennedy
As a business owner, it is exciting to have a business that is making progress and becoming well-known. While you continue your
operations, it is a good idea to consider trademarking your business name. There are many benefits to obtaining a trademark and doing so
will ensure that your business name stays unique to your company and can’t be used by someone else. When you are ready to take the
next step, a Dallas trademark attorney will be able to guide you through the whole process.

What is a Trademark?
A trademark is a representation of a business in the form of a word, phrase, design, or symbol that specifies the source of the goods or
services of one entity from others. It helps to establish your distinct identity and helps consumers build trust and loyalty to your brand.

How To Trademark a Business Name?
The process for trademarking your business name starts by performing a trademark search using the search portal of the United States
Patent and Trademark Office (USPTO). Once a search shows that your business, or something similar to your idea hasn’t been
trademarked, you can begin the application online. It is important to keep in mind that your trademark will be exactly as you submit it in
the application. Additionally, note that not all names are eligible for registration. Those that are too generic or are not distinctively
related to your business may be more difficult to get accepted.
If you, however, do not wish to trademark your business name, there are protections you still have. Though there are protections that are
in place, your name is more secure once trademarked.

What Are the Benefits of a Trademark?
Aside from your name and symbol being recognized as yours, there are many other benefits to being trademarked. When you register
your business name, you have:
Protection throughout the United States of your business name
Possible name registration abroad
Bona fide ownership of the name, and the right to initiate legal action in the event that someone attempts to steal your name
Your ownership status will be listed in USPTO’s database as well as your actual trademark so that it shows up when someone else
performs a search
The right to use the trademark symbol with your registered trademark

Legal Guidance
Navigating the realm of trademarks can be quite complex, so guidance from an attorney is critical. An attorney not only knows how to

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trademark a business name, but they can continue to offer legal advice once you’ve passed that step. If you’re looking for a Dallas
trademark attorney, let our firm offer you the services of:
Evaluation of your prospective trademark
Registering your trademark with the USPTO
Registering your trademark in individual states
Trademark maintenance filings
Trademark monitoring
Trademark defense
Trial and appeal board opposition and cancellation proceedings
Trademark litigation
Business progress should be awarded with being trademarked so that it is recognized by consumers as a brand that stands apart from
others. Contact our office assist you in making this monumental move.
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