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My contribution .pdf


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My expertise is:
o Over 25 years of observing Russian and FSU affairs, with fluent, active
Russian and good, passive Ukrainian
o Over 25 years of editorial experience, including editing and writing content,
shaping new and existing products, quality assurance and training
o Knowledge of how to use and monitor social media
o Leading innovation projects including in using technology to handle media
sources and information
Education, education, education! Teaching on this subject needs to start in school.
People need to know how to examine information, on the web particularly, for its
origin and accuracy. The public and government need to understand that we are
constantly and permanently under information attack, overtly and subtly. The public
need to understand the difference between actual journalism by reporters who go to
places and examine them and talk to people, probably with a particular political spin,
and, for example, partisan political websites that post conspiracy theories and
articles cobbled together by cherry picking information to present a skewed point of
view. I think the Integrity Initiative could create a dashboard on the web that shows
the latest disinformation and propaganda surrounding the biggest stories of the
moment, for example. Also, information “hacking” events where teams put together
false information and others have to debunk it.
My activities will be:
o Running our social media presence to increase our visibility and establish us
as a resource for highlighting disinformation and debunking material,
including content created by our clusters, as well as media literacy and media
freedom information. This can be measured in followers and interactions
with our output.
o Editorial quality and coherence: advising on what to produce, how to present
or shape it, including visuals, editing material written by non-native speakers.
The outcome will be high quality content that supports our narrative and is
useful to anyone interested in disinformation.
o Support and training on using social media effectively.
o Monitoring and analysing social media use in disinformation. Alerts of
significant issues and regular summaries of trends.
o Helping build and maintain our networks. I’ve connected David Leask with
the team and he is introducing me to Scottish political and academic figures
who want to combat disinformation. I can also support other team members
with their cluster liaison, particularly as a backup on Ukraine since my wife is
Ukrainian.
o Suggestions on how to use technology to monitor, analyse and present
information.
o Social media posting of our own material and other people’s to create a
stream of useful information.
Risks:
o Too little of our own content may make it hard to differentiate us from other
disinformation projects – need to ensure a regular flow of material

o

o

We may come under attack from Russian or other hostile actors – ensure
password and anti-virus safety, ensure all content is accurate and verifiable,
don’t ally ourselves to causes or interests, but maintain values and principles.
People may continue to fail to understand that we are under attack and that
it is vital to know how to deal with it.


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