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Importance of Email Marketing for Your Business .pdf



Original filename: Importance of Email Marketing for Your Business.pdf
Author: John Yeo

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Importance of Email Marketing for Your Business

When there are various choices of marketing strategies to connect with your customers, what
would be on your list? Will you follow the marketing trend, adapting the latest marketing strategy
into your business, like using social media, digital ads, video marketing, or you remain using the
traditional method, email marketing? In fact, email marketing is still most of the businesses
favourite. It had proved to be the most cost-effective and time-saving method to generate leads
if it’s done properly. If you are using it for your business, you might want to reconsider it seriously.

Email Still Growing
Most of the people have at least one email account. To access a social media account, forum,
video, or even bookmarking site, you will need to create an account using an email address. This
is the reason why email marketing is growing from time to time.
Even though people complaining about how many SPAM they receive per day, the percentage of
people open and click on the email is low, people don’t read email, we can’t deny the fact that in
2017, there were 3.7 billion registered users all over the world. It is believed that the number will
grow up to 4.3 billion registered users in 2022. Even largest social media platform, Facebook only
has 2.23 billion active users 2018. Can you imagine the number of people you could reach using
email compared to social media marketing?
Never put all the egg into a basket. So it is advisable to combine both email marketing and social
media marketing together to get the best result. Using social media and direct people to go to
the website, and create a perfect landing page to capture the lead. You can easily asking your

website design Malaysia company to provide you with a landing page template. You will then
nurture your email subscribers using email and social media platforms. There is no right or wrong
in marketing. You will only see the result if you start testing it.

Email Marketing Is Cheap
As we mentioned above, email marketing is still relatively cheap compared to other types of
marketing strategies. If your business needs to communicate with a large pool of leads, prospect
or customers, email marketing is still your choice.
For example, you have 1 million fans on your business fan page. When Facebook announced that
an average organic reach for a post had dropped from 5.4% (2015) to 1.2% (2018), whatever
news or promotion you are running for your business, not many people are actually knowing it.
You might have to spend another budget to inform the rest of 98.2% of your fans, that it definitely
won’t be cheap to promote to the rest of fans.
On the other hand, if you have 1 million email subscribers on your list, you can just reach them
by a click of the send button, using email. The normal market price for sending 1 million emails
would be around $500 only. With all the prebuilt email form and templates, you just need to
customize the logo and content, and you are ready to go. The amount of conversion that you will
get through email is relatively high if you have done it in the right way. Plus, emails can be
delivered in a fast and efficient way, with just a few setting and clicks. Email marketing company
even provide you with an in-depth detail to measure and analyze the effectiveness of each email
delivered to your customers.

Easy Customization based on the purpose
Email marketing is effective in introducing your company to your leads and customers,
welcoming back inactive customers with an attractive offer, and sending the newsletter or
informing on the latest blog post. You can easily customize all these purposes by twisting the sign
up forms and calls-to-action button.
However, despite the easy customization, the main key is to remember to send emails wisely to
avoid your email being considered SPAM. You are advised to send engaging content, not solely
just sending tons of promotional messages, causing email to go to the junk folder. Sending more
engaging content make your customers feel that you want to build a long term relationship
instead of just trying to hard sell them your service.

Full Detail on Delivered Report
Email marketing is not just about to send and forget. Some of the email marketing company will
give you an in-depth report on emails that you had delivered. Basically, every single email you
had create and sent was tracked and measured properly for analytics purpose. By this, you will
know what’s the weakness of your email campaign, and hopefully, you can improve your result
in the next email campaign.
Most of the data collected include the number of emails delivered, email open rate, email
bounces and clicks through rate. If the number of emails you delivered is less than 50% of the
total subscribers you have, it means you have to clean your list. If no people are opening your
email, it is either your email title is not personalized on users, or it went to junk. When you saw
this kind of data, you will know what you have to do to improve your email marketing strategy.
As a conclusion, your marketing strategy isn't complete without email marketing implemented
into your business. By utilizing the right approaches and sending targeted content, it is fairly easy
to build your email list and start building good business relationships with your leads. If you have
no clue what you can do to improve your business using email marketing, contact us and let our
experts help.


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