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Brand Perception How Social Media Influences It .pdf

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Brand Perception: How Social Media
Influences It?


Brand Perception: How Social Media
Influences It?
Social Media Marketing (SMM) is one





undertaken in the digital platforms.
Today’s new-age audience spent hours
after hours in their social media


Brand Perception: How Social Media
Influences It?
Social Media Marketing (SMM) is one of the key marketing activities undertaken in the
digital platforms. Today’s new-age audience spent hours after hours in their social media
accounts. And every second they love to switch from one portal to another. From Facebook
to Twitter to LinkedIn to Instagram, common people find peace in multiple existences.
Hence, to tap on such consumers, businesses also occupy substantial space in these
At every second, they are posting pictures, creating discussion forums, inviting audiences
to some event, tweeting live pictures, sharing videos, etc. All of these aim at creating brand
awareness. The social media managers encourage more brand-centric discussions and try
to track what’s going in the minds of the audience. Besides photos and videos, they also
share teasers to see how the target group responds.

When it comes to brand building, the very first step is creating a brand perception. The
way one person feel about a particular brand may differ from others. Social media

marketers take the real pain of influencing opinions and ask people to talk about brands.
They don’t care if people speak in favor or against their brand, but ensure that the
particular brand is the talk of the town. This means consumers, in general, are aware
about the brand’s existence.

While spreading brand awareness, social media managers conduct multiple campaigns on
these platforms. At times, they run the same campaign in different portals and try to sync
it. This has an obvious effect on the audience. Wherever they go, they see the brand, get
inspired and finally fall for it.


Another unique aspect of social media is the USP of every platform. Where YouTube is
excellent for sharing videos, Twitter calls for short and crisp tweets. Facebook is an allinclusive place where digital marketers need to do some good research to know at what

time they must post so that they are viewed by their desired audience. All such plus
minus calculations across the social media platforms takes a brand to its zenith, or even
In SMM, consumers have an equal share like that of the marketers. If people like
something they too share it in their account. This share is further viewed by others in
their list. In this way, the sharing chain goes on. Perhaps, this is the real magic of social
media. Simultaneously, people also post comments, which further give rise to more
conversations. Therefore, in just one second, audience comes closer to the brand; thereby
giving it a strong boost.


SMM is a continuous activity, which is why; most large-scale organizations maintain a
specialized social media management team. The managers work 24*7 with the hope of
spreading brand name and developing strong and positive perception among the public.
The SMM department of Digital Seed is truly commendable. Working round-the-clock
for 365 days, our professionals ensure maximum outreach in all social forums.
Visit https://www.digitalseed.in/ . Share your requirements and we shall come up with a
full-proof SMM plan for your brand.


About Digitalseed
❖Digitalseed is social media marketing company in Pune, India. Our agency provides
social media marketing, Facebook advertising, Twitter, Linkedin , Google Plus marketing
services, and other online marketing services. across India.


Thank You

Website: https://www.digitalseed.in


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