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Adidas Pitch Presentation by GraphiTales .pdf



Original filename: Adidas Pitch Presentation by GraphiTales.pdf
Title: PowerPoint Presentation
Author: Graphi - tales

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Adidas
Strategic
Overview
2015-2020

We are all

‘Creating the New’
Because we believe that through sport
we have the power to change lives

3 Important Pillars
We have taken three clear strategic choices that we want to focus on:

Speed

Cities

Open Source

We will become the first true fast
sports company.

We have identified six key cities in which we
want to grow share of mind. Share of market
and share of trend.

We will be the first sports company that invites
athletes. Consumers and partners to be part of
our brands.

Creating the New Needs
Key Cities and Market
Key cities knowledge
Mobility

Speed

Consumer Focus

Execution focus
End-to-end thinking

Understanding consumer needs
Ability to connect this mindset

CREATING
THE
NEW
Open Sources
Creative and entrepreneurial thinking
capability across the whole organization

3CS
Creative
Confidence
Collaboration

Our People Make Creating the New Happen
Top line and market
share growth

Heart
The People Strategy
Inspire and define the right culture

Focus

Head
The HR Strategy
Enables our people to deliver creating
the new

Gross margin
expansion

Brand
Desire

Operating
leverage


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