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SEO Strategy for Lawyer and Law Firms .pdf


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SEO Strategy for Lawyer/ Attorney and Law Firms
#lawyerseo #attorneyseo Here are few necessary questions you should ask potential SEO Lawyer
Marketing Companies before you hire them.
1. Has the lawyer SEO company been successful in getting quality leads for the law firms?
Most SEO companies are concerned with getting a website ranked, but leave getting quality
leads up to the Law Firm. Typically, most lawyers assume this is their responsibility. But when
the quality of phone calls are not that great they blame the internet.
Solution: At KISS PR, they develop a law firm’s SEO, while also focusing on conversion optimization.
2. Has the SEO Company marketed for other attorneys?
If the answer is yes. Get three references and call their clients. Make sure you speak directly
with a partner who handles marketing for the firm. When you speak with the partner, don’t be
shy when it comes to inquiring about the number of cases they receive and the percentage of
those that are actually good cases that convert into clients. These metrics will help you know if
the marketing expert knows the legal intake and lead generation principles for law. You want
quality cases not spam.
Solution: At KISS PR, they continue to get results for lawyers that make them choose to trust them.
3. Was the firm impacted by Google penalties due to the lawyer marketing expert tactics?
Since 2012, there have been many Google updates including Panda, Penguin, and Hummingbird.
If the expert has implemented white hat SEO, the website would not have be impacted and
there are many ways to check.
Solution: Without getting into the technical details, if you think your site may need an audit please book
free session with Lawyer SEO Expert directly
4. Does the incumbent company have a minimum of 3 years of law firm marketing, website
design, blog writing and intake experience?
These components are crucial and the attorney marketing expert you are discussing your goals
with should get an A+ grade in each subject. You are going to spend your hard earned money, so
be sure to not settle for someone who does not measure up for all key components.
Solution: At KISS PR we have a professional team that has been working in the law firm marketing field
for over 10 years, since 2004.
5. Does the expert rely on the in-house expertise of it’s own legal content development team?
It’s imperative that you have a content team that is knowledgeable about the field being
discussed. It is equally important to have writers that are respected and skilled in the process of
successful blog writing.
Solution: KISS PR have an in-house legal content development team that has been featured in Forbes,
Huffington Post, CNN, New York Times/
Continue reading at... https://kisspr.com/lawyer-seo-marketing-services/


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