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8 Factors that Play a Major Role in SEO Marketing .pdf

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8 Factors that Play a Major Role in SEO Marketing
Search engine rankings depend on plenty of factors. When you hire an SEO marketing firm, the
professionals work on a few factors to ensure better ranking and boost online presence. Some of
these are written below.

Website ranking depends on plenty of factors, and the SEO experts work on a few of them to
ensure better ranking of a website. Keywords, inbound links, content, domain authority and more
are the factors that influence the ranking. Hire SEO marketing services in Bradford to make
your brand flourish.
This is a crucial aspect of SEO Marketing. Keywords range from high to low competition. Based
on the SEO professional’s strategy, the specialist either use high, medium or low competition

keywords. The professionals include keywords in the blog’s heading and subtitle improve the
brand’s on-page SEO.
Nowadays, search engines have become smarter, and they can differentiate between the content of
two websites. You get better results when the experts concentrate on superior-quality content,
instead of a copied one from another website. By generating original content, the website’s ranking
improves automatically.
Domain authority
This shows that the website has gained trust based upon age and backlinks. Another vital factor
that influences domain authority is the domain name’s relevancy and the content present. It is also
seen that search engines favour those domain names that are shorter in length than the longer ones.
When a website has higher relevant links, it is expected to fetch higher SEO points. As the search
engines favour inbound links, the SEO specialists make sure that these links are from reputable

Site speed
Google prefers a website that loads up fast. It understands that time takes for a website to load
affects the user experience. Studies show that approximately 47% of users expect a page to load
in 2 or 3 seconds. Thus, site speed must be considered to enhance the business’s ranking.

Website design
A well-structured website is favoured not only by visitors but also by the search engines. As
internet is browsed in several devices, Google favours those websites that take lesser time to load
on different devices. Therefore, the specialists offering SEO marketing services in Bradford aim
at building a mobile-friendly website.

URL structure
Search engines like those URLs which are easy to understand. However, the URL has to be
descriptive and on point. As per reports, shorter URLs are favoured more than the longer ones. For
good SEO marketing, include keywords in the URLs.
Content’s length
Length of a blog or an article is yet another vital aspect that causes an impact on SEO. It is often
seen that when a website has an article of good length, it ranks higher. When a blog is written for
your website, make sure that it provides enough details about the subject matter. As long-form
content fetches rewarding results, publish a blog that has at least 2000 words.
These are a few factors that influence SEO marketing. If you want your business to flourish, get
in touch with a professional SEO firm.

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