WOM Marketing.pdf

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Although many professionals agree that word-of-mouth
marketing is by far the most effective form of promotion,
very few marketing specialists can actually say that they’ve
applied this tool efficiently enough.
So in the next few chapters we will discuss some very solid
guidelines you can use to master the art of word-of-mouth
marketing. This approach is highly effective when used
correctly and it is a skill that all marketers should seek to
further employ and appreciate.