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Peculiarities OF Online Classified Marketplace .pdf



Original filename: Peculiarities OF Online Classified Marketplace.pdf
Title: Peculiarities OF Online Classified Marketplace

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PECULIARITIES
OF
ONLINE CLASSIFIED
MARKETPLACE

REPORT
BACKGROUND
Here are brief points of the
article which have discussed
below.
1 / INTRODUCTION
2 / BUSINESS MODEL OF
ONLINE CLASSIFIED
MARKETPLACE
3 / WEBSITE OVERVIEW
4 / ACCOUNT SECTION
5 / PRODUCT PAGE
6 / FINAL THOUGHT

INTRODUCTION

Classified sites have a bright future as
more and more people are using the
internet to search for products and
services locally. Classifieds was already an
immense market before the internet
came to the vanguard. But the medium
was reduced to print media, and it
proved to be a nuisance for users.
Many platforms are garnering thousands
of monthly active users. But before
moving to features and suggestions, let’s
first understand the business model and
revenue generation method of websites.

BUSINESS MODEL OF
ONLINE CLASSIFIED
MARKETPLACE
Such classified or listing websites are free
to use anyone can search for product
available sale and list what you want to sell
from them.
Premium Listing
Advertising
Pay per lead model
Some platforms earn revenue only through
advertising, while others offer premium
services that allow sellers to feature their
advertisement in search results.
Most of the sellers of these services come
free of cost. The plan is quite simple the
percentage of users who would really be
opting in for the Featured ads would be
small, and so the idea is to keep your
overall user-base high that even that petite
percentage translates into a vital number
thereby bringing in average revenue.

WEBSITE
OVERVIEW
The first and foremost
guidelines for creating a

1
2

A dedicated search
bar for location
selection as well as
products.
The top navigation
that contains an
option to change
the language of
the local user.

3

website are to have a clean
interface and the same
should be visible on the
homepage. There are
several free website
creations software available
with great features like
product search, homepage

Just below the

categories, footer &

search bar, you can

advertisement preview that

have links to all
the categories in a
grid.

can be utilized accordingly.

ACCOUNT
SECTION
Although the platform should not compel
users to create an account to use the services,
you can motivate users to create a profile by
offering additional features. These features
can be accessed under my account section.
Let’s check out these features and their
uniqueness one by one:

Manage Ads:
Messages
Settings

PRODUCT
PAGE
UNLIKE WEBSITES THAT RELY HEAVILY ON FEATUREDRIVEN PRODUCT PAGES, YOU NEED TO FOCUS ON
PROVIDING RELEVANT INFORMATION TO THE USERS. THIS IS
WHY YOUR PRODUCT PAGE SHOULD INCLUDE OPTIONS LIKE:

Product title
Contact Us
Price Contact details of seller
Product image
Product description
Communication tool to contact
seller

FINAL
THOUGHTS

REMEMBER IT’S
SIMPLE TO BUILD AN
ONLINE CLASSIFIED
MARKETPLACE CLONE
BUT FAR HARD TO
MAKE IT STAND OUT
OF THE COMPETITION
WITHOUT UNIQUE
FEATURES.

FOR MORE
INFORMATION
VISIT:
http://www.rebrandone.com/

THANK
YOU!


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