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5 Best Ways to Attract Customers to your Retail Shop .pdf



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CIN7 BLOG

5 Best Ways to Attract Customers to your
Retail Shop
Featured in Retail
by Cin7 Team

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5 sure-fire tips for getting more shoppers through your door.
The primary goal of any retail business is to attract and retain customers. A steady flow of new customers will allow you to grow your
business. Here are five tips to help you improve in-store traffic.

1. STORE LAYOUT
Having an effective store layout is essential to keep customers in your retail shop for longer. According to Shopify, the threshold area
is the first space the customers will step into upon arriving at your store so you need to make sure that this area stands out the mostin terms of lighting, display, and color, to draw customers in.

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It is a known fact in the retail environment that 90% of customers will subconsciously turn to the right when entering a store,
therefore this section will give the most impact on their first impression and needs extra attention in terms of what you choose to
display and how you display it.
Another thing to keep in mind: create a walking path that leads customers through the whole store. This will allow them to view more
of your products, increasing the chances that they will make a purchase. Bob Phibbs, an owner of the Retail Doctor, also suggests
minimizing store counters as they are often seen as psychologically separating the store owner or sales clerk from customers. This
tends to create an “us vs. them” mentality and sends the wrong signals. The employees should be walking the floor to make your store
less intimidating, more welcoming, livelier and packed.

2. ONLINE PRESENCE
According to Retail News, many consumers won’t even consider shopping with a brand that doesn’t have a strong online presence.
A website is just the start. In this day and age when social media has taken over the internet, businesses have the opportunity to reach
thousands of customers instantaneously. By using social media, you are allowing yourself to reach a wider range of target customers.
It is essential to maintain your online presence by regularly posting on your social media accounts and updating your website.
Interesting content, imagery and exclusive deals will help you build a loyal following.
Auckland fashion store, Glamour Boutique created a way to bring online and in-store together- they provide a FaceTime service for
customers. With computers set up in their store, the staff is able to chat with customers, face-to-face, show them the latest arrivals
and give them a more personalized shopping experience. Their customers love this feature as they are able to make their online
shopping experience more enjoyable. As a result, Glamour Boutique also noticed a significant increase in sales and repeat business
because of this.
Customers tend to remember their experience while shopping more than anything. Since the employees are the ones representing
your shop’s image, it is important that they deliver outstanding customer service and professionalism, according to Insider Monkey.
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