THE DEFINITIVE FACEBOOK MARKETING GUIDE FOR BUSINESS .pdf
Original filename: THE DEFINITIVE FACEBOOK MARKETING GUIDE FOR BUSINESS.pdf
Title: THE DEFINITIVE FACEBOOK MARKETING GUIDE FOR BUSINESS
Author: Shama Parveen
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Facebook remains the dominant social media site champion
as the # 1 spot where friends communicate and share online.
Facebook has developed into a place for businesses to
promote themselves through engagement with consumers
and self-promotion, more than just a meeting place for
Whether you are a giant corporation or a small local biz,
Facebook is a powerful marketing tool – keeping consumers
updated, building brand identity, and increasing your reach is
a great space.
HERE WE GO,
THE 5 WAYS
Business page on Facebook
Hosting contests on Facebook
Posts promoted by Facebook
Your business page on Facebook is a perfect place to develop
your brand identity and show your human aspect. You can loosen
the tie a little bit on Facebook – don't be afraid to be humorous.
What your main audience will want to see should be considered.
Share images, links, videos, anything on social media, as long
as it's linked to your business, and it looks like something your
target audience would appreciate.
Facebook provides its own kind of ads that appear on
Facebook's side columns. Most specifically, these classic
advertisements are referred to as marketplace ads. They
include a copy headline, a photo, and a click-through link to
either a Facebook page, a Facebook app, or an external website.
Implementing Facebook ads into your marketing strategy for
Facebook is one potential tactic to boost likes and push clicks
on the website.
Some Facebook marketing tactics that can raise fans and brand
sweepstakes, or promotions.
Be conscious that contests can not be hosted through Facebook
itself when conducting a Facebook contest. Businesses need to
use a third-party app to create their Facebook competition,
then from their Facebook page guide users to the app.
Facebook Promoted Posts authorize Facebook page owners to
pay a flat rate to reach a certain number of users with their
individual Facebook posts, increasing the visibility and views
of a particular post.
If a fan of yours looks at their news feed when you publish your
story, they'll certainly see it, but even then there's no guarantee
that other stories will flood their news feed. That's where
Promoted Posts comes in–it increases your chances of being
seen on a news feed for a client.
Sponsored stories are a kind of Facebook ad that displays the
experiences of a user with friends of the user.
Sponsored Stories seeks to draw on the advertising principle of
"word of mouth." If a user sees three of his friends like a
particular page, he is more likely to pay attention. Sponsored
Stories aim to have the same action taken by a client as their
So, A Facebook page is an excellent free business
marketing tool. Such pages allow businesses to
distinguish themselves–not only by listing product
promotions and products but also by sharing links,
pictures and posts on a personalized site to give a better
sense of the personality and character of a business
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