THE DEFINITIVE FACEBOOK MARKETING GUIDE FOR BUSINESS.pdf
Your business page on Facebook is a perfect place to develop
your brand identity and show your human aspect. You can loosen
the tie a little bit on Facebook – don't be afraid to be humorous.
What your main audience will want to see should be considered.
Share images, links, videos, anything on social media, as long
as it's linked to your business, and it looks like something your
target audience would appreciate.