CREATE A SOCIAL MEDIA MARKETING STRATEGY .pdf
Original filename: CREATE A SOCIAL MEDIA MARKETING STRATEGY.pdf
Title: CREATE A SOCIAL MEDIA MARKETING STRATEGY
Author: Shama Parveen
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A marketing strategy for social media is a rundown of
all you expect to do and hope to accomplish on social
media. It controls your acts and helps you to know
whether you succeed or fail. Every post must serve a
purpose, response, like, and comment.
The more precise the plan is, the more the
implementation will be successful. Keep it right. Don't
make your vision so high and broad that it can't be
STEPS TO BUILD A
SOCIAL MEDIA STRATEGY
SET SMART GOALS
KNOW ALL YOU CAN ABOUT
RESEARCH THE RIVALRY
SETTING UP ACCOUNTS AND
IMPROVE EXISTING PROFILE
CHECK, ANALYZE AND ADJUST
SET SMART GOALS
The first step in building a winning strategy is to set
your goals and objectives. You have no way of measuring
success or return on investment (ROI) without
Each of your goals should be:
This is the objective framework of the S.M.A.R.T. It will
guide your actions and ensure that the result in real
KNOW ALL YOU CAN
ABOUT YOUR AUDIENCE
Understanding what the target is — and the perfect
client — and what they want to see on social issues is
key to creating content they like, reflecting on, and
sharing. If you want to turn social media followers into
clients for your company, it's also critical.
Try to create people for the audience/buyer. It helps you
to consider your potential fans, followers, and clients as
real people with real needs and desires. And that will
help you to think more clearly about what they can
A competitive evaluation makes it possible for you to
know who the competition is and what they are doing
well. You will have a good sense of what the company
needs, which will help you set your social media targets.
This research will allow you to find opportunities as well.
Perhaps one of your competitors on Facebook, for
example, is dominant but has put little effort into
Twitter or Instagram. You may want to concentrate on
the networks where your audience is underserved,
instead of trying to win fans away from a dominant
SETTING UP ACCOUNTS
AND IMPROVE EXISTING
Creating mission statements for each network is a good
exercise. These one-sentence declarations will help you
focus on each social network's very specific goal for each
Once you have selected which networks to concentrate
on, it's time to create your profiles — or upgrade existing
profiles to comply with your strategic plan.
Make sure you fill out all profile fields
Use keywords to search for your business
Use properly sized images for each network
CHECK, ANALYZE AND
ADJUST YOUR PLAN
Your social media plan is a very important document for
your company, and when you first try, you can't assume
you're going to get it right. When you start to execute
your strategy and monitor your progress, some
methods may not work as well as you would have
hoped, while others work much better than expected.
Track your data
Re-evaluate, check, and do it all over again
Your social media plan should be a living document that
you constantly look at and change according to your
needs. Return to it often to keep you on track, but don't
worry about making adjustments to better reflect new
goals, strategies, or plans.
A good plan for social media is never set in stone. It is
an ongoing work that changes as necessary. So get out
there, build a strategy, and start to refine it as you keep
growing and learn more about your company and your