BATV COLLATERAL 2019 Completed (PDF)

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Products and Services Brochure

Welcome to Our Brand
Jamaica’s first business and lifestyle cable channel produces original local content to educate,
motivate and inspire.
Business Access TV delivers high quality programmes that promote positive ideas and initiatives to
grow wealth.
BATV provides a platform for entrepreneurs to showcase their businesses and share information on
their products and services with clients and prospective customers.
This is the channel for individuals aspiring to blaze their own trail, explore their creativity, achieve
financial independence and economic security while pursuing their passion.

Dawkins Brown
Executive Chairman

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BATV
PROGRAMME
DESCRIPTIONS

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Products and Services Brochure

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Business Access
A different type of business show. Presents inspiring stories that educate, motivate and
empower.
Duration: Half hour
First Run: Sundays @ 5:00 pm (also aired Wednesdays @ 8:00 pm)

02

Business News / Talking Stocks
Daily comprehensive round-up of top business news developments from across
Jamaica, the region and internationally. Stock market movements at the Jamaica Stock
Exchange. Implications for the economy, companies and individuals.
Duration: Half hour.
First Run: Mondays to Fridays @ 7:30 pm

03

Weekend Business Report
Captures the week’s big news stories locally and abroad. Explores issues on a deeper
level. Ferrets out stories that are not the typical day to day business news stories.
Duration: Half hour.
First Run: Saturdays @ 7:30 pm (also aired Sundays @ 7:30 pm)

04

05

On Point
Business current affairs discussion on topical issues and events impacting the economy
as a whole and sectors in particular. Aimed at bringing solutions to daily challenges
within the business community
.
Duration: One hour. First Run: Thursdays @ 8:00 pm
Hosts: Dennis Chung & Patria-Kaye Aarons

Corporate Events
A daily showcase of business and corporate events (seminars, product launches, expos,
conferences, award shows) presented with a fresh, urban edge.

Duration: Half hour & one hour.
First Run: Mondays to Saturdays @ 6:00 pm & 7:00 pm (also aired Sundays @ 2:00 pm)

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Creating Wealth (MSME Feature)
The stories behind micro, small and medium enterprises. The journey and experiences
of aspiring entrepreneurs seeking to grow their business. Useful strategies, solutions
and life lessons on the path to achieving goals and creating wealth.
Duration: Half hour.
First Run: Mondays @ 8:00 pm

07

Cameo (Creative Industries)
Cameo delves beyond the allure of the creative industries, going behind the scenes to
reveal the growth potential and business opportunities that exist, dissecting the
contribution and importance to Jamaica's economy.
Duration: Half hour.
First Run: Saturdays @ 8:30 pm

08

Chill Spot
Checks out the ideal places that business people go to relax and unwind, eat, be
entertained and have fun. A business personality invites us along to experience the
charm of their chill spot.
Duration: Half hour.
First Run: Fridays @ 8:00 pm (also aired Saturdays @ 8:00pm)

09

The Good Life
Healthy living, its impact on people’s lives and the businesses that operate in support of
this way of life. Takes a holistic approach, targets mind, body and spirit, inviting viewers
to experience the good life and embrace all that is natural and wholesome.
Duration: Half hour.
First Run: Tuesdays @ 8:30 pm (also aired Fridays @ 8:30pm)

10

Career Moves
Explores innovative career options not readily apparent to job seekers, exposing them
to the myriad opportunities that exist in various industries. Highlights skills and abilities
needed, training required and range of compensation.

Duration: Half hour.
First Run: Tuesdays @ 8:00 pm

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Products and Services Brochure

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Home Sweet Home
Your ultimate guide to skillfully navigating the Jamaican real estate market. Legal
considerations and steps to take when buying, selling, or renovating property.
Developments in the construction industry and select real estate listings.
Duration: Half hour.
First Run: Sundays @ 4:30 pm (also aired Mondays @ 8:30pm)

12

Caring Hands (Philanthropic feature)
Focuses on the philanthropic activities of individuals, organizations, businesses and
various entities who are giving back to society, the less fortunate, vulnerable and
needy, highlighting the impact that their work is having on the lives of those they touch
and how our society benefits overall.
Duration: Half hour.
First Run: Sundays @ 5:30 pm (also aired Wednesdays @ 8:30pm)

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This Week Abroad
Focuses on impactful regional and international business news. Includes commodity
updates, tracking the prices of gold, Brent crude and natural gas, corn and wheat,
which impact how much we pay for goods and services and also indicate the level of
stability in the global economy.
Duration: Half hour.
First Run: Sundays at 10:00 am

Upcoming Programmes

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Morning Rush JA
Morning Rush JA will offer something different to wake up to. It will be fun but also
extremely informative and educational. Morning Rush JA will give both business
minded and the everyday individual something edifying to start their day with. It will
provide an opportunity to explore business news, lifestyle and current affairs issues and
gives small and emerging businesses access to an affordable platform.

Travelogue
Travelogue takes viewers across the island to discover the beauty of the country,
explore all that it has to offer and the benefits of the tourism product to the community
and economy.

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Talking Stocks
A weekly half hour business programme that offers both the inexperienced and
seasoned investor a central point for information and intelligence on where, what and
how to find the best opportunities and ways to invest to achieve their life goals. It is
current and forward looking, informative and incisive.

Grow, Eat, Live
A weekly half hour series that presents a dynamic picture of the agricultural sector –
the opportunities, achievements, challenges and rewards. It looks at agriculture with a
fresh new perspective and transforms the traditional image of the industry. Grow, Eat,
Live explores various aspects of this vibrant and multi-faceted sector, highlighting new
developments. It shares inspiring stories of interesting achievers who are breaking new
ground and blazing trails.

Boss Chef
Boss Chef gets intimate with CEOs and Senior Managers, while in the kitchen, preparing
a meal. The show will have a live studio audience, made up of the company’s staff and
the CEO’s/Senior Manager’s friends and family. The Host and the CEO/Senior Manager
interact with each other and with the audience, all while cooking something fun and
delicious. Boss Chef will give audiences a unique opportunity to see a new side of some
of Jamaica’s most noted businessmen and women.

Face to Face
Face to Face will be a riveting, one on one solutions oriented discussion programme
with key decision makers past and present. The show will give prominent Jamaican
individuals the opportunity to weigh in on issues that affect Jamaica. This will be a no
holds barred to the point interview. No public relations, no spin and no cutting corners.

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Products and Services Brochure

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TV COMMERCIAL/
PROGRAMME
CREATION

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30/40/50 Package
Small business owners need advertising that is versatile, smart and affordable. The 30/40/50
package fits all those requirements. Create top-of-mind visibility of a company’s suite of products
and services. Whether the audience is large or small, mainstream or niche, BATV will provide
solutions to suit your needs.
BATV will create 15, 30, 45 and 60 second classified ads (still images, text, voice over and music) for
clients who do not have a commercial. *CLNA1/CLNA2 rates will be applicable if clients request
their own copy of the ad.

UDAC

Description

Advertising Client
(Minimum 3 months)

CL30

30 Ads per month ($450,000
value)

$30,000 per month

CL40

40 Ads per month ($600,000
value)

$40,000 per month

CL50

50 Ads per month ($750,000
value)

$50,000 per month

Time Segment

Number of Ads

Number of Ads

Number of Ads

Morning: 6-9AM

3

5

5

Day: 9-12NN

3

5

7

Day: 12NN-5PM

5

7

8

Evening: 5-7PM

4

7

5

Prime Time 78PM

5

4

5

Prime Time 89PM

3

4

6

Prime Time 910PM

3

4

6

Late Prime

2

2

5

Overnight:
Midnight – 6AM

2

2

3

Number of Ads

30

40

50

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Products and Services Brochure

Creation of Classified Ads
Many SME business owners believe that television advertising is too expensive for them to afford.
However BATV can create and deliver a classified ad that meets your objectives within your budget.

UDAC

Description

Price

CLA1

Classified (15, 30, 45 seconds) – Advertising
Clients

$30,000

CLNA1

Classified (15, 30, 45 seconds) – NonAdvertising Clients

$45,000

CLA2

Classified (60 seconds) – Advertising Clients

$45,000

CLNA2

Classified (60 seconds) – Non-Advertising
Clients

$60,000

Computer Generated Imagery (CGI)
and Live Action Advertising
A business has greater credibility with a commercial that looks professional!
BATV will bring a brand to life through conversion of the brand story to live action or CGI advertising.
Live action and CGI (2D, 3D and Animated) ads create top-of-mind visibility and enhance viewers’
perception about a brand.
BATV will meet with client and quote pricing based on concept discussed with customer.

UDAC

Cost

Description
Realism/Live Action

RLA15

Custom Cost

15 second Realism/Live Action
Commercial

RLA30

Custom Cost

30 second Realism/Live Action
Commercial

RLA45

Custom Cost

45 second Realism/Live Action
Commercial

Custom Cost

60 second Realism/Live Action
Commercial

RLA60

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UDAC

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Cost

Description

Computer Generated Imagery (CGI)
2DCG15

Custom Cost

15 second 2D Motion Graphics

3DCG15

Custom Cost

15 second 3D Motion Graphics

AN15

Custom Cost

15 second Animation

2DCG30

Custom Cost

30 second 2D Motion Graphics

3DCG30

Custom Cost

30 second 3D Motion Graphics

ANI30

Custom Cost

30 second Animation

2DCG45

Custom Cost

45 second 2D Motion Graphics

3DCG45

Custom Cost

45 second 3D Motion Graphics

ANI45

Custom Cost

45 second Animation

2DCG60

Custom Cost

60 second 2D Motion Graphics

3DCG60

Custom Cost

60 second 3D Motion Graphics

ANI60

Custom Cost

60 second Animation

Video Production
The average user spends 88% more time on website with video, while over 33% of all online activity
is dedicated to watching video. The amount of time spent watching and engaging with video is ony
poised to increase in the years to come.
BATV can cater to video production needs with a slew of products geared towards telling a
business story in an impactful and creative format.

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Products and Services Brochure

BATV Programme
BATV Programme (24 minutes) allows you and your business to be featured in a BATV show. BATV
Programmes are aired in multiple loops and are uploaded to our website and clips to our social
pages.
NOTE Featured person must meet criteria for respective programme.

UDAC

DESCRIPTION

COST

TVPBA

TV Programme Business Access

$250,000.00

TVPCW

TV Programme Creating Wealth

$180,000.00

TVPCWM

TV Programme Creating Wealth
(Micro)

$90,000.00

TVPCH

TV Programme Caring Hands

$180,000.00

TVPCHM

TV Programme Caring Hands (Micro)

$90,000.00

TVPCS

TV Programme Chill Spot

$180,000.00

TVPCSM

TV Programme Chill Spot (Micro)

$90,000.00

TVPGL

TV Programme The Good Life

$180,000.00

TVPGLM

TV Programme The Good Life (Micro)

$90,000.00

TVPCM

TV Programme Career Moves

$180,000.00

TVPCMM

TV Programme Career Moves (Micro)

$90,000.00

TVPHSH

TV Programme Home Sweet Home

$180,000.00

TVPHSHM

TV Programme Home Sweet Home
(Micro)

$90,000.00

TVPCA

TV Programme Cameo

$180,000.00

TVPCAM

TV Programme Cameo (Micro)

$90,000.00

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ADVERTISING
SPOT PLACEMENT

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Products and Services Brochure

Advantages of Television
Advertising Spot Placement
Television Advertising offers a plethora of benefits to a business by incorporating audio and video to
create an emotive experience for clients whilst advocating a strong value proposition. Advertising
that captures the attention of the audience provides impetus to start conversations that reinforce
the advertising message.
Some of the key benefits of television advertising are:
Reach - Communicate to a large audience to generate awareness and establish preference for
products and service
Multi-stimulus - Television has always been able to stimulate multiple senses at the same time
with well-produced combinations of text, image, sound and motion.
Size, Technology & Quantity – TV sizes continue to expand and the units are becoming more
affordable. High definition (HD) screens allow you to present your business content in a dynamic
and appealing format.
Omni-Channel Marketing – Television works well in tandem with other marketing efforts. Through
your television advertisements you can drive viewers to your website, social media and any printed
media that advocates your message.
Television Advertising Spot Placement - BATV provides a wide range of time bound advertising
spot placements to suit every budget.

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UDAC

Price

Description

SPM15

$1,800.00

15 second Morning Spot Placement (6am – 9am)

SPM30

$2,500.00

30 second Morning Spot Placement (6am – 9am)

SPM45

$3,500.00

45 second Morning Spot Placement (6am – 9am)

SPD15

$1,800.00

15 second Daytime Spot Placement (9am – 12pm)

SPD30

$2,500.00

30 second Daytime Spot Placement (9am – 12pm

SPD45

$3,500.00

45 second Daytime Spot Placement (9am – 12pm

SPA15

$1,800.00

15 second Afternoon Spot Placement (12pm – 5pm)

SPA30

$2,500.00

30 second Afternoon Spot Placement (12pm – 5pm)

SPA45

$3,500.00

45 second Afternoon Spot Placement (12pm – 5pm)

SPEC15

$7,500.00

15 second Evening Spot Placement Corporate
(5pm – 7pm)

SPEC30

$14,000.00

30 second Evening Spot Placement Corporate
(5pm – 7pm)

SPEC45

$18,000.00

45 second Evening Spot Placement Corporate
(5pm – 7pm)

SPEM15

$4,500.00

15 second Evening Spot Placement MSME
(5pm – 7pm)

SPEM30

$10,000.00

30 second Evening Spot Placement MSME
(5pm – 7pm)

SPEM45

$14,000.00

45 second Evening Spot Placement MSME
(5pm – 7pm)

SPP1C15

$20,000.00

15 second Primetime Spot Placement Corporate
(7pm – 8pm)

SPP1C30

$25,000.00

30 second Primetime Spot Placement Corporate
(7pm – 8pm)

SPP1C45

$30,000.00

45 second Primetime Spot Placement Corporate
(7pm – 8pm)

SPP2M15

$10,000.00

15 second Primetime Spot Placement MSME
(7pm – 8pm)

SPP2M30

$20,000.00

30 second Primetime Spot Placement MSME
(7pm – 8pm)

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Products and Services Brochure

SPP2M45

$25,000.00

45 second Primetime Spot Placement MSME
(7pm – 8 pm)

SPP3C15

$20,000.00

15 second Primetime Spot Placement Corporate
(8pm – 9pm)

SPP3C30

$25,000.00

30 second Primetime Spot Placement Corporate
(8pm – 9pm)

SPP3C45

$30,000.00

45 second Primetime Spot Placement Corporate
(8pm – 9pm)

SPP3M15

$15,000.00

15 second Primetime Spot Placement MSME
(8pm – 9pm)

SPP3M30

$20,000.00

30 second Primetime Spot Placement MSME
(8pm – 9pm)

SPP3M45

$25,000.00

45 second Primetime Spot Placement MSME
(8pm – 9pm)

SPP4C15

$20,000.00

15 second Primetime Spot Placement Corporate
(9pm – 10pm)

SPP4C30

$25,000.00

30 second Primetime Spot Placement Corporate
(9pm – 10pm)

SPP4C45

$30,000.00

45 second Primetime Spot Placement Corporate
(9pm – 10pm)

SPP4M15

$15,00.00

15 second Primetime Spot Placement MSME
(9pm – 10pm)

SPP4M30

$20,000.00

30 second Primetime Spot Placement MSME
(9pm – 10pm)

SPP4M45

$25,000.00

45 second Primetime Spot Placement MSME
(9pm – 10pm)

SPLP15

$3,000.00

15 second Late Prime Spot Placement
(10pm – Midnight)

SPLP30

$8,500.00

30 second Late Prime Spot Placement
(10pm – Midnight)

SPLP45

$12,000.00

45 second Late Prime Spot Placement
(10pm – Midnight)

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SPO15

$1,000.00

15 second Overnight Spot Placement
(Midnight – 6am)

SPO30

$1,000.00

30 second Overnight Spot Placement
(Midnight – 6am)

SPO45

$1,000.00

45 second Overnight Spot Placement
(Midnight – 6am)

*client provides advertisement

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Products and Services Brochure

Access Granted Packaging
UDAC

Price

Description

AG15

$41,250.00

Access Granted 60 Ads (Morning to
Overnight) – 15 secs ($550,000.00 Value)

AG30

$55,000.00

Access Granted 60 Ads (Morning to
Overnight) – 30 secs ($550,000.00 Value)

AG45

$68,750.00

Access Granted 60 Ads (Morning to
Overnight) – 45 secs ($550,000.00 Value)

AGSB

$85,000.00

Access Granted Special Bundle 90 ads
(Morning to Overnight) ($825,000.00 Value)

Daypart

Time

15 sec

Time

30 sec

Time

45 sec

Time

30 sec

Morning

6-9am

10

6-9am

10

6-9am

10

6-9am

15

Day

9-12nn

10

9-12nn

10

9-12nn

10

9-12nn

15

Day

12-5pm

10

12-5pm

10

12-5pm

10

12-5pm

15

Evening

5-7pm

5

5-7pm

5

5-7pm

5

5-7pm

10

Primetime

7-8pm

5

7-8pm

5

7-8pm

5

7-8pm

10

Primetime

8-9pm

5

8-9pm

5

8-9pm

5

8-9pm

10

Primetime

9-10pm

5

9-10pm

5

9-10pm

5

9-10pm

Late Prime

10pm-mn

5

10pm-mn

5

10pm-mn

5

10pm-mn

10

Overnight

Midnight
– 6am

5

Midnight
– 6am

5

Midnight
– 6am

5

Midnight
– 6am

5

Number of
Ads
YOU PAY
+GCT

60

60

60

90

$41,250

$55,000

$68,750

$85,000

+GCT

+GCT

+GCT

+GCT

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Time Signal Packages
UDAC

Price

Description

BA8

$85,000.00

8 Time Signals for 1 Month ($120,000 Value)

BA10

$100,000.00

10 Time Signals for 1 Month ($150,000 Value)

BA15

$125,000.00

15 Time Signals for 1 Month ($225,000 Value)

BA20

$200,000.00

20 Time Signals for 1 Month ($300,000 Value)

Crawl Advertising Packages

UDAC

Cost

Description

SCR45

$50,000.00

45 Regular Crawl Spots

SCR90

$98,900.00

90 Regular Crawl Spots

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Products and Services Brochure

04

TELEVISION
SPONSORSHIPS

Products and Services Brochure

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Platinum Package - $3,500,00 (Over 13 weeks)








Messages will promote the sponsor in a phrase that includes “in association with”
Ability to carry various product lines and brands and interchange entitlements and branding
6 Ads and 4 logo pop-ups
Product placements
Prominence in all promotions, advertisements and media events
Mention by host
Client provides Ad and logo

Gold Package - $2,500,000 (Over 13 weeks)





Entitlements, product placements, branding limited to one product line.
4 Ads and 3 logo pop-ups
Included in all promotions, advertisements and media events
Client provides Ad and logo

Silver Package - 1,500,000 (Over 13 Weeks)





Branding and product placement limited to one product
2 Ads and 2 logo pop-ups
Included in all promotions, advertisements and media events
Client provides Ad and logo

Television Crawl Ads
These ads appear at the bottom half of television programmes, they can be static or animated
(moving). Television Crawl ads provide premium visibility for all business types and help to keep a
brand top of mind. The frequency of crawl ads leads to ad recall for your brand which converts into
brand loyalty.

UDAC

Description

Price

SCR

Regular Crawl (logo and message)

$11,000.00

ACR

Pop-up/Animated Crawl (Image and message - with
movement)

$14,500.00

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Products and Services Brochure

05

EVENT COVERAGE/
BUSINESS
SHOWCASE VIDEOS

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Business Showcase Videos
Business Showcase Videos are a vehicle to demonstrate the functionality of product offerings as
well as the expertise of your business. Helps customers connect with and understand the benefits
of your goods and services.

UDAC

Description

Price

BSS1

Business Showcase Small (3-5 minutes)

$50,000

BSM1

Business Showcase Medium (3-5 minutes)

$100,000

BSC1

Business Showcase Corporate (3-5 minutes)

$150,000

Expo Videos
Promotional videos (3-5 minutes) that act as companions for a business booth at indoor or outdoor
expos.

UDAC

Description

Price

EXPS

Small

$30,000

EXPM

Medium

$45,000

EXPC

Corporate

$60,000

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Products and Services Brochure

Corporate Event Coverage Packages
BATV will provide full coverage of your corporate event islandwide.

UDAC

Description

Price

CE1K

Up to 30 mins. 1 Videographer, 1 Host and/or
Producer - Kingston

$160,000.00

CE1I

Up to 30 mins. 1 Videographer, 1 Host and/or
Producer - Islandwide

$180,000.00

CE2K

Up to 30 mins. 2 Videographers, 1 Host and/or
Producer - Kingston

$195,000.00

CE2I

Up to 30 mins. 2 Videographers, 1 Host and/or
Producer - Islandwide

$265,000.00

CEC

Custom Event Coverage

Price dependent
on scope of
event

Other Video Products
Name
Onboarding
Video

Custom
Corporate Videos

Third Party TV
Shows

UDAC

Description

Price

ONB

Orientation Videos to
introduce new employees to a
business

Dependent
on concept
discussed
with client

CORPV

Corporate video concept not
represented on rate card

Dependent
on concept
discussed
with client

TVS

Television show concept to be
shot, edited and produced by
BATV for airing on BATV and
other platforms.

Dependent
on concept
discussed
with client

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IN JAMAICA WATCH US ON
CHANNEL # 185 or 145
CHANNEL # 25

CHANNEL # 103
BATV is aired in 14 other Caribbean countries
Anguilla, Antigua & Barbuda, Bahamas, Barbados, British Virgin Islands, Cayman Islands, Curacao, Dominica,
Grenada, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Trinidad & Tobago and Turks & Caicos.

BATV programmes are available on CEEN TV in the northeast Tristate area of
New York, New Jersey and Connecticut and in Ontario, Canada.

www.batvja.com

@businessaccesstvja

@business_access_tv

@batvja