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The Global Dietary Supplement Market To
Propel at 8.91% of CAGR by 2028
Triton Market Research presents the Global Dietary Supplement Market report segmented by Ingredients
(Vitamins, Amino Acids, Botanicals, Minerals, Enzymes, Others), by Product (Capsules, Liquids, Gel Caps,
Tablets, Powder, Soft Gels), by Application (Medicinal Supplements, Additional Supplements, Sports
Nutrition), by End-user (Children, Pregnant Women, Infant, Adults, Old-aged), by Geographical Region
(North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), discussing Porter's Five Force
Analysis, Drivers, Restraints, Vendor Scorecard, Global Market Size, Forecasts & Analysis (2019-2028).
Triton Market Research depicts that the Global Dietary Supplement Market is growing at a rate of 8.91%
over the forecast period 2019-2028.
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Dietary supplements refer to products that are used in supplementing the diet in the form of capsules,
tablets, powder or liquid. These supplements provide nutrients like minerals, vitamins, amino acids and
fiber, extracted from synthetic or natural food sources. Dietary supplements are mainly used to fulfill the
nutritional need of the body.
The increasing demand for supplements in the health and wellness industry is the main factor driving the
global dietary supplement market. The advent of sports nutrition and the growth in medical nutrition are
other drivers of the market growth. The rising preference for healthy living, coupled with the increasing
awareness among the people regarding dietary supplements, is influencing the market growth positively.
The growing demand for nutraceutical products and the developed sales channels are creating business
opportunities for market growth. Moreover, the growth of plant-based supplements is likely to open new
horizons for the market. Easy accessibility of counterfeit products in the market is restraining the market
growth. Undefined scope of dietary supplements creates regulatory concerns, which can affect the market
Considering the regional landscape, Asia-Pacific is likely to be the fastest-growing region for the dietary
supplement market in the forthcoming period. It is also expected to be the largest market contributing
highest to the revenue. The increasing awareness among the consumers regarding the dietary
supplements and its benefits in the health and beauty industry in countries like India, China, Australia &
New Zealand and ASEAN countries is the main factor driving the growth of the regional market.
Some eminent players in the global dietary supplement market are Abbott, Pfizer Inc, GlaxoSmithKline
plc, Suntory Holdings Limited, Reckitt Benckiser Group plc, Nature's Bounty, Glanbia plc, General Nutrition
Centers Inc, Merck KGaA, Otsuka Holdings Co Ltd, Blackmores Group, Sanofi, Amway, Herbalife
International Inc and Bayer AG. The presence of a large number of manufacturers in the market makes
the market highly competitive. Companies are trying to increase their spendings on strategic partnerships
with retail chain firms. New product development remains to be one of the critical success factors of the
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