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Expand Your Reach! How to Run a Social Media Campaign Across All Channels .pdf


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Expand Your Reach! How to Run a Social Media
Campaign Across All Channels
Nearly 3 billion people around the world use social media on a regular basis and
plenty of these users have more than one social media profile. Facebook alone
has 2.41 billion users while Instagram users have skyrocketed from 800 million to
one billion in the last year.
This is great news for business owners everywhere. It means that a successful
social media campaign could generate some serious global exposure for your
company. It’s a great way to advertise your business, promote your brand and
broaden your list of clients.

But how do you run a social media marketing campaign? With more and more
businesses using social media, it’s extremely important to create a campaign that will
stand out from the pack.
So before you do anything else, check out this handy guide to running an effective
social media campaign!

Table of Contents







What Are the Benefits of Running a Social Media Campaign?
Plan Ahead
Create a Cohesive Message
Invest in Your Social Media Campaign
Track the Results of Your Campaign
The Bottom Line

What Are the Benefits of Running a Social Media Campaign?
As we’ve already mentioned, a lot of people use social media. And this means that
it’s a vital platform to use to promote your business.
You can use it to advertise your services or boost sales. Or you can simply use it to
increase people’s awareness of your brand.
But one of the great things about social media campaigns is that they are cheap to
run. You can kiss goodbye to expensive billboards and magazine ads. In fact, most
social media accounts are free to set up.
This means you can invest your money in creating high-quality content for your
social media pages. The better the content, the more social media interaction you’ll
get. And the beauty of a social media campaign is that you can see massive returns
on your work because users will also help to spread your campaign.
Let’s say, for example, you create a great hashtag to go with your campaign, which
other users start tagging in their posts. This means that the number of posts linked
back to your brand will quickly multiply without you having to lift a finger.
All of this will only work if you run a successful campaign. So let’s take a look at
exactly what to do in order for your social media campaigns to really take off!

Plan Ahead
When it comes to any type of business marketing, planning is key. While it might be
tempting to simply sign up for your social media account and start sharing, this isn’t
the most effective way to run a campaign.
To start with, you need to decide exactly what you want to achieve from your
marketing campaign. There are a couple of things you could focus on. These
include:





Boosting sales
Increasing the amount of traffic to your business’ website
Connecting with your audience
Promoting awareness of your brand

While these are all linked, it’s important to put one of them at the center of your
campaign. This will ensure that your campaign has a clear message and will create
continuity throughout the campaign.
For example, if you want to boost sales using social media then it’s a good idea to
team this with some sort of promotional deal. In contrast, if you want to connect with
your audience then you need a campaign that puts them at the heart of your
business. In this type of campaign, things like hashtags and photo sharing can be
really effective.

Planning your posts in advance will also help you to create an overall campaign that
people will engage with. While every post should be individually interesting, all your
posts need to work as a whole. So don’t throw them out randomly and at the last
minute.
Planning your posts ahead will also help you keep on top of your campaign so that it
runs smoothly.
Finally, you should earmark any specific dates, events or seasons that might be
important for your company. This will help you to create content that is relevant
throughout the year.

Create a Cohesive Message
Any successful social media ad campaign needs to have a cohesive message at the
heart of it. Without this, it becomes confusing for anyone who encounters it.
Your audience needs to understand what they’ve seen and why they’ve seen it. So
all of your social media posts should reflect this.
For example, if you’re a restaurant promoting your new, seasonal menu then your
posts should focus on this. Posts that aren’t in line with this will dilute the campaign’s
effectiveness.
But the topic of your campaign isn’t the only way to make it cohesive.
Choosing a hashtag for your campaign is absolutely vital. This should be the same
across all social media platforms and will link your campaign across them.
It also means that people can share your campaign themselves using the hashtag.
To make this easy for them, make sure that it’s something memorable and difficult to
mistype!
You can also create visual cohesion in your social media campaign using a color
scheme throughout. And aim for a similar format across all your social media
platforms. If you’re sharing videos and writing in bold fonts on Instagram, then do the
same on Facebook and Twitter.

Invest in Your Social Media Campaign
As we mentioned earlier, running a social media campaign is a lot cheaper than
most other types of advertising campaigns. So, don’t feel like you have to scrimp on
your campaign. There are a couple of things that are really worth investing in.
One of them is automated-sharing software. This saves you time sharing your posts
across social media platforms. You simply write and upload the posts in advance
and set the dates and times for each post to go out.

This means that you don’t have to plan your days around sharing a particular post.
And it means you can have an entire campaign set up to go way in advance!
You might also want to invest in services that help you to boost your followers,
likes, and shares. The more likes and shares your content gets, the higher it will rank
on social media sites.
And this boosts how many people will see it. If you can get your content trending on
social media then you’re away!
Finally, you may want to consider hiring a social media agency. These companies
specialize in running social media campaigns so they know all the tricks in the book.
Hiring in outside help isn’t for everyone and it often depends on your company’s
social media budget. But it can be great if you’re a small company that needs more
staff to support their social media campaign.

Track the Results of Your Campaign
Speaking of analytics, keep an eye on what’s happening with your campaign. This is
the real way to see how successful it is.
Extra likes or follows on your page are great and will boost brand awareness in the
long-run. But they don’t necessarily mean that people are engaging with your
campaign in the most effective way. Things you should really look out for, which
signal a successful campaign include:




Sharing content from the campaign through shares or retweets
Clicking through the content onto your website
Staying on your website or social media profiles for long periods of time

This is a great way to pinpoint what has brought potential customers to your site. It
lets you identify what elements of your campaign are really working. And if you find
some parts aren’t, then make sure you reassess them.
You should also keep an eye out on how people respond to your campaign. Use
your hashtag to search for responses from social media users and, where
appropriate, respond to these.
There’s nothing people love more than feeling heard by a company. And this is
something that social media can really help you to engage with.

The Bottom Line
A successful social media campaign could make the world of difference to your
business. It can promote your brand and boost sales. So it’s time to start running
yours!

For more help running your campaign, check out our tips on starting your social
media campaign. Or get in touch for help boosting your social media followers
today!


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