User Intent vs Keyword Research What Are The Best UK SEO Company Services Saying .pdf
Original filename: User Intent vs Keyword Research - What Are The Best UK SEO Company Services Saying.pdf
Title: User Intent vs Keyword Research - What Are The Best UK SEO Company Services Saying?
Author: Celandine Clark
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When seeking to improve rankings, the core task
for everyone from the best UK SEO company to
the in-house search engine experts has always
been keyword research.
But Google’s release of BERT is just one more
step in the drive towards natural language
processing and evolutions in deep learning.
BERT is a revolutionary tool, available to help
search engines understand what the user is
looking for and deliver results.
This suggests that SEO optimization teams will
see their work moving away from keyword
research and more towards studying their users’
intent. Is keyword research now dead?
Not necessarily. Searchers will always use
keywords to define their searches and identify
which of the results match their needs.
The key to understanding which keywords will
help move content up the rankings is to know
your target audience and what questions they
want you to answer. Often, knowing the
questions your users are asking will guide you
towards using more long-tail keywords.
So for the moment at least, intent research works
hand in hand with keyword research, for
everyone from the best website optimisation
company to the in-house SEO team.