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Michael Moffa ® Can the Right Kind of Cold Calling Still Get You a Good Job? by Michael Moffa May 11, 2016 Cold calling to get a job—perhaps the most proactive (even if not the most productive) form of job hunting—can work, indeed, work very well. I know—from ample personal experience (although not recently, since I haven't been looking the past few years nor in North America). Among the personal lifetime coldcall successes I can enumerate are jobs as a Tokyobased national newspaper columnist, cartoonist and feature writer; a graduate program lecturer at a highlyranked Chinese university; a cubreporter job offer from the leading Saskatoon daily (albeit a very long time ago and one of the offers I declined, after reconsidering the city's flat terrain and harsh climate); various gigs as a lounge pianist; a teaching position at a posh Torontoneighborhood private school; and a midholiday offroad offer to manage a Canadian helicopterskiing oriented hotel (another which I declined, this time from lack of interest and credentials, even though the owner was, as I suspected, also receptive to having a shortterm visiting pianist as “Plan B”). But since none of these experiences is very recent (the last having been in 2009), the obvious question is “Well, what about now?” Does cold calling still work—and if so, with what sorts of approaches, tactics, enterprises and jobs? After all, a lot has changed or disappeared since the advent of the digital communications age, so it is fair and useful to ask whether cold calling has become as obsolete, weird, inefficient, risky and ineffective as a 19thcentury coldbox refrigeration or primitive Cold Warera spy telecommunications. The good news is that, according to an April 22, 2014 Forbes article, “How Cold Calling Can Land You a Job”, cold calling still works. The author, Susan Adams—a Forbes staff writer—has this to say about it: “Robert Hellmann, 51, a New York City career coach with a decade of experience, says that a good 40% of his clients have landed jobs with a method that’s counterintuitive: They decide where they want to work and then they reach out to the person who they think would be in a position to hire them, while being honest about the fact that they have no connection to the person or company. In other words, they make a cold call.” Hellman's bio mentions that his insights and commentary have appeared in media outlets such as The New York Times, the Wall Street Journal, Forbes, the Washington Post, the Chicago Tribune, CNNMoney, ABC News, NBC News, WPIX News, MSNBC.com, Consumer Reports and Glassdoor.com, among many others. So, his expert's cold calling tips merit listing and assessment as a primer on the art of 21stcentury, digitalage cold calling. ColdCall Strategies and Tactics: What Can Work? Hellman's key suggestions, distilled from his experience, expertise and intuitions, regarding the coldcall target, timing, content, resources and presentation comprise the following: 1. " Decide where you want to work and research the best contact there. If you are a highlevel executive, it makes sense to reach out to the CEO. If you’re lower down the ladder, figure out who is in charge of the division where you want to work." Of course, this is sound, logical advice, especially in an age in which information access is as readily available, easy and instantaneous as it is nowadays. Finding out who to contact was much more difficult back in the day when a landline phone, the Yellow Pages, the ninth hole and bar stools were the tools and avenues of first and limited choice. In those days, merely identifying the appropriate contact could be challenging enough; being able to not only confirm both the prospective contact's role and contact information in some independent way, but to also be able to gather additional, often very detailed information about that individual in a matter of seconds, e.g., on Facebook, LinkedIn, etc., was virtually impossible. It may not be much of an exaggeration to suggest that in some instances the only way to find out about some key personnel in the predigital age was probably from their obituaries. 2. "Use LinkedIn, Facebook, Google and the company website to get contact info. Many people list their contact info on their LinkedIn or Facebook pages. Company websites frequently include directories. Switchboards will often give out direct dial numbers and extensions." While this is, digitally speaking, also commonsense advice, there are inherent risks as well as opportunities embedded in it—especially in connection with using (or not using) the “switchboard” as the access point. With a smaller company, the “switchboard”, i.e., whoever answers the phone, may provide not only contact information, but also the opportunity to express, elicit or explore interest and possibilities with someone who may either help grease the path into an interview, provide valuable intel, or (unwittingly) reveal valid reasons to not bother. That makes the switchboard approach a potential trove for“datamining”, so to speak, and tool for selfpresentation, if not also schmoozing. However, if you reach the “wrong person”, e.g., someone who may perceive you as a rival (and therefore attempt to block or discourage you), a rankandfile employee impatient to head out for lunch who stonewalls or more or less hangs up on you, someone who is illinformed or misinformed about job openings or management receptivity to applications, this direct approach may not only be unfruitful, but also counterproductive. On the other hand, in cold calling smaller enterprises, you may fortuitously get the head honcho him(her)self—an absolute impossibility if you call a Fortune 500 switchboard. At that end of the size scale, at the largest or even just very large companies, which have generalswitchboard operators or fulltime receptionists, you are virtually certain to get only the contact information, if only because they will be busier and have very little knowledge of value to you or any interest in exploring anything with you. But the inbetween scenario, e.g, placing a call to a mediumsized company with a sympathetic or unguarded receptionist, you may get lucky and get not only the information you need, but also a patch to a chat with the boss. 3. “Write a specific subject line for your email. Come up with a phrase or sentence that will make the reader want to open the email, like 'discuss development and fundraising', or your AdWeek article about sales strategies”. LinkedIn can also show you whether you have any contacts in common and those can produce good subject lines, like 'we’re both connected to Susan Adams and Fred Allen'.” Obviously, the subject line should be specific, because busy people will be put off by and perhaps even suspicious of general, vague, ambiguous or otherwise nonspecific subjects that clearly suggest that further effort will be required to prioritize, digest and assess the content of the email. So, steer clear of email subject lines like “An opportunity” or “Unique skills to offer you”. Even “discuss development and fundraising” fails this test. Is it a presumptuous directive or exhortation that will be read as having an implied exclamation mark (“discuss development and fundraising!”). Is it a promise of improved performance, like “Boost Your Energy Levels at Work”, through a “how to” program outlined in the email? Is it a request for a discussion? Note the consistent capitalization, where appropriate, in this latter email subject, since this is standard. As a minimum, at least capitalize the first word , e.g., in “Request for further information”, in contrast to the examples Hellmann gives, which are entirely lowercase.) Capitalization makes the email look more polished and, more importantly, as a minimum makes it clear that the subject line has not accidentally been truncated. (Because “discuss” is a verb in the given example, it can easily be taken to be missing some text.) Following the standard rules for capitalization of book titles is a commonly accepted, if not universally adopted option, e.g., “Request for Further Information”. On the other hand, even though capitalization of every letter, e.g., “REQUEST FOR FURTHER INFORMATION”, will make your email stand out and be easier to find in a full inbox, its associations with ransom notes, threats, Nigerian scams and venting make it inadvisable as a coldcall or other business email subject line format. Likewise, do not use exclamation marks unless your hair is literally on fire. To make sure that your subject line is specific, a more specific characterization of “specific” is required, namely, this: “precise, concise and accurate”. Despite any seeming equivalence among these, they are not the same. Consider these responses to “What time is it right now?”, when in fact it is 3:21:07 P.M., PDT (Pacific Daylight Time): ● “3:28 P.M., PDT”: This is sufficiently precise, reasonably concise, but not accurate, because it is off by seven minutes, despite the precise calibration to the second. ● “Around 3:30”: This is accurate (true) and very concise, but not precise. ● “3:21: 07 P.M., PDT”: This is perfectly precise, perhaps also too precise, but not accurate—since it takes more than a second to say or write, which means by the time the message is received, the time will be later than that, unless labeled as “time of transmission”. So, in your attempts to be specific, you will have to consider which aspect(s) of specificity to emphasize. You may actually want to sacrifice perfect precision if it compromises conciseness, or make the reverse sacrifice, and increase precision at the expense of brevity. In any case, avoid the combination of precision and easily detected inaccuracy, since that would ensure suspicion or at least the false expectation that you have been very careful and correct. An example of this is “Proposal from the #1 AlexaRanked Website”, when your email address is not associated with actual #1, Google. “Your AdWeek article about sales strategies”, although presumably accurate, also fails to meet these general standards of specificity, because it is neither as precise nor as concise as it could th be. “Your May 5 Ad Week SalesStrategy Article” is clearer (more precise), without being perceptibly longer. (If the month is typographically long, e.g., “February”, it may still be a better bet than a subject line that is more vague.) Anyway, “Your AdWeek SalesStrategy Article” is more concise and no less precise. In every case, and formatting aside, the key question you should ask when formulating a subject line is “Will this grab the kind of attention I want?” This means putting yourself in the shoes of the intended reader. This will be of great help in ensuring that not only do you get to express what you want to say, but also elicit the response you desire. 4. “Bullet point your accomplishments in your email and quickly, but specifically explain how they would translate to the company you’re contacting. This is easy if you’re looking to jump to a competitor but more challenging if you’re trying to make a career change. Think about how your work would apply to a potential employer. Focus on your value to them. Quantify your achievements with numbers, like saying you boosted revenues by 27% in your first year or doubled market response within two years by adopting a new testing program .” A good suggestion, this can be made even better by strategically ordering your bullet points. Since it is probable that the order will not be chronological, you can capitalize on the latitude afforded, by placing your two strongest points first and last. Studies show that first and last items in a list tend to be remembered best, two effects that have been labeled as the “primacy effect” and the “recency effect”, respectively. A third effect, called the “Von Restorff effect” involves the clustering of attention to items positioned closest to a “hot” item in a list. For example, try or ask someone else to quickly read this list three times, look away and then write down as many of the following fictitious job codes as can be remembered: KL5, DP3,VTJ,QS8,UBF,RT4,SEX,ZHG,YL2,CWV,IA6,NHM,FO1.
This webinar will instruct the participant on how to write, organize, and maintain SOPs and train personnel in a way that will ensure compliance in a way that is concise, reproducible and easy to follow.
Providing a clear and concise listing while following a consistent format will better inform customers and enhance discoverability of your products.
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A concise and confident team member with experience in retail, design, social media and marketing. Manchester, UK (+44) 734 127 5582 firstname.lastname@example.org Johanan.eu EXPERIENCE SKILLS Independant Designer, Location — Manchester Instinctive Leader JAN 2015 PRESENT Flexible Team Member Johanan LeeFrazer Since Jan 2015 I have been operating as an independant graphic designer; Specialising in logo design, prints and creative consultation. I often find myself engaging in several small projects simultaneously, mostly through cliental I encounter on social networks. Emphasising the importance of proficient communications, managing files/income and maintaining a strong standard of production. Consistent Punctuality Concise Communicator Confident and Calm Adobe CC Master Pro Ethical Sport, Location — Manchester City Centre MARCH 2014 AUGUST 2014 My responsibilities at proethical ranged from basic graphic design, photography AWARDS of clientele to general web duties including social media, checking emails and taking calls. Diploma of Higher Education in Graphic Design, UOS Henson Hardware, Location — Manchester MARCH 2013 MONTH 2013 During my time at Henson Hardware I established myself as an integral member of the stores team. At the time I hadn’t experienced full time work but in my short tenure here I learned the importance of being a responsive and engaging store assistant. My roles ranged from replenishing stocks and updating tabbed accounts to using the tills and inputting stock into the stores system. All while maintaining a professional courtesy to all aspects of work. . Level 3 Extended Diploma in Art and Design, A,A,A Level 3 Subsidiary Diploma in Art and Design, B GCSE English, Maths, Physics, Chemistry, Biology, Business & EDUCATION Retail, Graphic Design University of Salford, Location — Media City SEP 2012 DEC 2014 BA (Hons) Graphic design, specialising in design communication. Trafford & Manchester College, Location — Manchester City Centre/ Altrincham SEP 2009 JUNE 2012 Level 3 Subsidiary Diploma in Art & Design, Trafford College Level 3 Extended Diploma in Art & Design, Manchester College FEATURES Visual Graphc, Ink & Arrows, Blue Moons, Luc Devroye, STF INTERESTS Cooking, Design, F1, Film, Documentary, Zoology, Developing and Research.
Treatment Designed for Young kids Pediatric is basically a branch of medicines that's only designed for the children through the birth concise of adolescence.
Process data correctly and present a concise and well organised report.
KEEP VIDEO ADS CONCISE Facebook users are familiar with all types of content in their feed and, so each post captures only some seconds of attention from audiences.
Our Services for Care Homes Nomad Concise System This system is based around a disposable 28 day unit dose blister that is available in 5 different sizes (extra small, small, medium, large and extra large) to cope with most types of tablets.
They capture the reader and utilize powerful action verbs in concise phrases.
concise sentence making Simple sentences keep you and your reader from getting confused.
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Candidates who answered according to the bullet points in a logical, reasonable and concise way, gained comparatively high marks whilst others gained fewer marks because they did not address the specific question asked.
TERMS OF ACCEPTANCE and INFORMED CONSENT Concise Chiropractic PC When a patient seeks chiropractic health care and we accept a patient for such care, it is essential for both to be working towards the same objective.
• Message text can be supplied in a word document, and should be concise, about 200 words in length.
In a quality case study, all questions should be addressed in a clear, concise manner.
In a quality case study, all questions should be addressed in a clear, concise manner.
To write a very concise Confession in English, since you cannot do so in Greek, and to give it to me so I can publish it, as was done with the Confessions of Fr.
If you're writing sales copy on a site have a picture of your product with a concise description.
All Rights Reserved Foreword This publication is intended primarily to provide a basic understanding of slurry pumping and slurry pumps for users and speciﬁers of slurry pumps, and serve as a concise reference source for experienced slurry pumping practitioners.
>Hiring able coordinators, designers and accountants >Preparing a concise schedule for the workshop >Participating as an artist and creating an installation for the workshop >Arranging the logistics for the Open Studio Day (March 1st) where the public of Pune was invited to view the art created by the fellow artists at the workshop >Post Workshop wrap up, including preparing thank you baskets with a work of each participating artist, as well as concise documentation and news articles about the workshop to each and every sponsor (more than 50 sponsors) Below are a few images of KHOJ Refracting Rooms, taken before, during and after the workshop.
Hence the proposal needs to be concise, transparently clear and written in a language that is easily understandable by the reviewer without any difficulty.
• • • A CONCISE TEXTBOOK OF SURGERY A PRACTICAL GUIDE TO OPERATIVE SURGERY A TEXTBOOK ON SURGICAL SHORT CASES • UNDERGRADUATE FRACTURES &
seed funding1119 73%
2) Any operating service ought to have clear as well as concise firm worths and also assisting principles.