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Industrial Marketing Management 43 (2014) 236–249 Contents lists available at ScienceDirect Industrial Marketing Management Coopetition-based business models:
It’s Here, So Don’t Freak Out Globalization fosters competition, but it also encourages “co-opetition.” Coopetition is loosely defi ned as being in a mutually agreeable business relationship with an organization that competes with you on one or several other fronts.