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ProjectManagerCaseStudy-A 100%

● ● ● ● Inclusion of all requested elements into presentation Quality of your ideas and rationale behind decisions Presentation skills Q&A session Page 1 of 6 SCENARIOS SCENARIO A - TRANSIT COMPANY MICROSITE OR LANDING PAGE A transit company needs a microsite or landing page to celebrate a special anniversary of being in business, providing transit daily to thousands of commuters across the city.

https://www.pdf-archive.com/2017/02/10/projectmanagercasestudy-a/

10/02/2017 www.pdf-archive.com

New 1.5 Release - GSUK 89%

NEW MICROSITE 1.5 RELEASE Welcome to the newest release of the GiveSmart™ microsite.

https://www.pdf-archive.com/2016/07/27/new-1-5-release-gsuk/

27/07/2016 www.pdf-archive.com

Folio intro 82%

Since the microsite is a separate webite from the main Liter of Light website, it would be spread through word of mouth and shared through social media such as Facebook, Twitter, Pinterest, Instagram and others.

https://www.pdf-archive.com/2016/01/19/folio-intro/

18/01/2016 www.pdf-archive.com

H&M - Get 25% off in store 70%

H&M voucher microsite

https://www.pdf-archive.com/2012/12/10/h-m-get-25-off-in-store/

10/12/2012 www.pdf-archive.com

Alex Hilbourne Portfolio Games 70%

Implemented as a microsite and brochure.

https://www.pdf-archive.com/2017/04/03/alex-hilbourne-portfolio-games/

03/04/2017 www.pdf-archive.com

HCI Executive Exchange 67%

• Your executive will make introductions and welcome remarks • Participate in speaker faculty preparation calls to get insight from decision makers and thought leaders • Opportunity to address the audience and share industry best practices • Receive names and contact information for all event registrants (including emails) • Your literature/branded items are distributed to event attendees • Microsite landing page that includes all event details and registration form • Your logo is included on all event signage and marketing • You receive recognition in our social media promotions • Branding on event registration page • One dedicated email blast to attendees post-event

https://www.pdf-archive.com/2015/06/15/hci-executive-exchange/

15/06/2015 www.pdf-archive.com

Digital Marketing 61%

• Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite development, newsletter marketing and all agency deliverables • Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness • Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards • Assisting the company’s business development team in developing proposals within the digital marketing segment • Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management • Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analysing efficacy and Return on Investment (ROI) of all brand management events • Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns • Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.

https://www.pdf-archive.com/2015/11/22/digital-marketing/

22/11/2015 www.pdf-archive.com

On Air media pack 60%

The Live Event will be published within our ON AIR microsite that has been built uniquely for it’s purpose.

https://www.pdf-archive.com/2015/04/20/on-air-media-pack/

20/04/2015 www.pdf-archive.com

Hendershots Plans Book 56%

Communication Direction 12 Communication Details 13 Target Market Segmentation 14 Target Profiles 15 Creative Brief 17 Brand Essence 19 Core Campaign Pieces 20 Microsite Flat 21 Print Ads 25 Video 27 IMC Pieces 28 Guerilla 35 Future Recommendations 37 The BAACK Agency Team 38 1 Situation Analysis Company History Hendershot’s is a 4 person partnership, S&H Coffee LLC, originally located on Oglethorpe Avenue.

https://www.pdf-archive.com/2016/05/23/hendershots-plans-book/

23/05/2016 www.pdf-archive.com

informe 50%

https://www.pdf-archive.com/2016/08/08/informe/

08/08/2016 www.pdf-archive.com

pa-1100-contest-2016 15%

Entrants will be asked to go to a particular website (whether the Venue’s main website at www.1100social.com, a Venue social networking page (for example, Facebook), or an alternative website that can be accessed directly or as a link through www.1100social.com which alternative website is hereinafter referred to as a “MicroSite”) (collectively, a “Website”) on particular days and times to enter a contest, as announced.

https://www.pdf-archive.com/2016/07/28/pa-1100-contest-2016/

28/07/2016 www.pdf-archive.com

md-lft-contest-2016 15%

Entrants will be asked to go to a particular website (whether the Venue’s main website at www.luckiestavern.com, a Venue social networking page (for example, Facebook), or an alternative website that can be accessed directly or as a link through www.luckiestavern.com which alternative website is hereinafter referred to as a “MicroSite”) (collectively, a “Website”) on particular days and times to enter a contest, as announced.

https://www.pdf-archive.com/2016/07/28/md-lft-contest-2016/

28/07/2016 www.pdf-archive.com

md-pbr-contest-2016 15%

Entrants will be asked to go to a particular website (whether the Venue’s main website at www.pbrbaltimore.com, a Venue social networking page (for example, Facebook), or an alternative website that can be accessed directly or as a link through www.pbrbaltimore.com which alternative website is hereinafter referred to as a “MicroSite”) (collectively, a “Website”) on particular days and times to enter a contest, as announced.

https://www.pdf-archive.com/2016/07/28/md-pbr-contest-2016/

28/07/2016 www.pdf-archive.com

md-mex-contest-2016 15%

Entrants will be asked to go to a particular website (whether the Venue’s main website at www.mexbaltimore.com, a Venue social networking page (for example, Facebook), or an alternative website that can be accessed directly or as a link through www.mexbaltimore.com which alternative website is hereinafter referred to as a “MicroSite”) (collectively, a “Website”) on particular days and times to enter a contest, as announced.

https://www.pdf-archive.com/2016/07/28/md-mex-contest-2016/

28/07/2016 www.pdf-archive.com

pa-xfl-contest-2016 15%

Entrants will be asked to go to a particular website (whether the Venue’s main website at www.xfinitylive.com, a Venue social networking page (for example, Facebook), or an alternative website that can be accessed directly or as a link through www.xfinitylive.com which alternative website is hereinafter referred to as a “MicroSite”) (collectively, a “Website”) on particular days and times to enter a contest, as announced.

https://www.pdf-archive.com/2016/07/28/pa-xfl-contest-2016/

28/07/2016 www.pdf-archive.com

kc-tgd-contest-2016 15%

Entrants will be asked to go to a particular website (whether the Venue’s main website at WWW.Garmentdistrictboutique.com, a Venue social networking page (for example, Facebook), or an alternative website that can be accessed directly or as a link through WWW.Garmentdistrictboutique.com which alternative website is hereinafter referred to as a “MicroSite”) (collectively, a “Website”) on particular days and times to enter a contest, as announced.

https://www.pdf-archive.com/2016/07/28/kc-tgd-contest-2016/

28/07/2016 www.pdf-archive.com

md-ppl-contest-2016 15%

Entrants will be asked to go to a particular website (whether the Venue’s main website at www.powerplantlive.com, a Venue social networking page (for example, Facebook), or an alternative website that can be accessed directly or as a link through www.powerplantlive.com which alternative website is hereinafter referred to as a “MicroSite”) (collectively, a “Website”) on particular days and times to enter a contest, as announced.

https://www.pdf-archive.com/2016/07/28/md-ppl-contest-2016/

28/07/2016 www.pdf-archive.com

ky-bcp-contest-2016 15%

Entrants will be asked to go to a particular website (whether the Venue’s main website at www.birracibo.com, a Venue social networking page (for example, Facebook), or an alternative website that can be accessed directly or as a link through www.birracibo.com which alternative website is hereinafter referred to as a “MicroSite”) (collectively, a “Website”) on particular days and times to enter a contest, as announced.

https://www.pdf-archive.com/2016/07/28/ky-bcp-contest-2016/

28/07/2016 www.pdf-archive.com

md-lbg-contest-2016 15%

Entrants will be asked to go to a particular website (whether the Venue’s main website at www.leiniebeergarden.com, a Venue social networking page (for example, Facebook), or an alternative website that can be accessed directly or as a link through www.leiniebeergarden.com which alternative website is hereinafter referred to as a “MicroSite”) (collectively, a “Website”) on particular days and times to enter a contest, as announced.

https://www.pdf-archive.com/2016/07/28/md-lbg-contest-2016/

28/07/2016 www.pdf-archive.com

pa-nbc-contest-2016 15%

Entrants will be asked to go to a particular website (whether the Venue’s main website at www.xfinitylive.com, a Venue social networking page (for example, Facebook), or an alternative website that can be accessed directly or as a link through www.xfinitylive.com which alternative website is hereinafter referred to as a “MicroSite”) (collectively, a “Website”) on particular days and times to enter a contest, as announced.

https://www.pdf-archive.com/2016/07/28/pa-nbc-contest-2016/

28/07/2016 www.pdf-archive.com