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Growing internet penetration, rising purchasing power, increased proliferation of smartphones and other mobile devices is boosting the sales through e-retailing channels which are augmenting the demand for protective packaging solutions for packaged goods.
Products such as cosmetics, frozen meats, processed meats, ready-to-eat food items, drinks, and medicines are majorly packaged using rigid packaging method.
Increasing popularity of convenience packaging and the demand for extended shelf-life of packaged products are the two main factors responsible for this growth.