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–The Upshot Team Table of Contents GETTING STARTED WITH UPSHOT 3 CONTRIBUTOR EXPERIENCE 4 4 STEPS TO SOURCING CUSTOMERS FOR AMAZING USER-GENERATED CONTENT (UGC) 6 5 WAYS TO DISTRIBUTE USER-GENERATED CONTENT (UGC) FOR MAXIMUM ROI 9 BUY-IN EMAIL TEMPLATE FOR SALES, CS, AND MARKETING TEAMS 13 VENDOR FACT-CHECK GUIDELINES 14 Getting Started with Upshot Congratulations on purchasing Upshot, the easiest way to create authentic customer stories that convert!
have your colleagues or customers told you how much they love the new vendor or the results Personal Anecdotes ● Do you have any stories in which the product was at the center of a particularly memorable experience ● Examples where the vendor went above and beyond for you or your business Sharing your Upshot story After your story is published, the next step is getting it into the hands of the people who need it the most.
POSITIVE CHOICES STORY-TELLING COMPETITION Guidelines for writing a great story What are the rules for written stories?
that is, an understanding in which animals, sites, and stories all shape, and are shaped by, entangled and circulating patterns of intra-action.1 In contrast to some previous work on narrative and place that has focused exclusively on humans, in this paper we are concerned to ask:
March 2016 Sun Mon Tue 1 Wed Thu Fri Art Thursday @ SAMFA 2 3ASU Planetarium 4 5 1st Saturday at the Chicken Farm Shows Story TimeWest Library 6 7 8 Stories &
A key task is to identify and recruit individuals or small groups with inspiring stories and to record their stories so that they can be shared.
Preface The working title for this book was “100 years, 100 stories.” As people were interviewed, however, there was a common theme that revolved around the call to serve.
This issue also has what I'd consider possibly one of the best of the one-shot stories in the magazine - "Turod".
PICK A THEME We encourage the participant teachers to choose among our preset themes, in order to establish clear, real life stories to be illustrated by the kids.
Connect Your Audience to Your Brand with Better Storytelling Telling stories as a brand is how you relate ideas, share yourself and identify with your audience through your content. By Jeff Medema | Media Contributor Brand exposure is nothing if not an adapting, evolving and dynamic artform the modern marketer must master. Yesterday you caught up with video marketing and a week ago was the backlinking revamp on your articles, but now you’re starting to hear whispers about optimizing articles with multimedia . The modern marketer moves from tactic to tactic day to day, but there’s one thing that’s remained consistent throughout: Storytelling. Stories are how we identify with each other. They grip us and move us. Stories connect us and immerse us in ideas, characters, and emotions that help us relate to each other. They help us share and express values and ideals, and they’re one of the most powerful tools to the modern marketer. Where storytelling was once just a means of instilling values in the next generation and even preserving history, it’s now an absolutely essential part of connecting audiences to brands . In your day to day, you establish the ‘what’ for your brand, but audiences care significantly more about the ‘why’ when they find you. Why do you do what you do? Why should anyone trust in you and what you offer? Storytelling is how you give them that ‘why’ and instill in them your brand values, ideals, goals and more. The fact of the matter is that the power has shifted. Brands aren’t the only ones making moves in marketing. Many brands, like Starbucks , have actually caught on to this and harnessed the power of users by encouraging user generated content. And more than just making moves, brands aren’t the only ones with the power to tell their story. As we get closer and closer to a completely leveled playing field as a result of the shift to digital, we’re seeing a change in roles. Everyone has the power to publish, the power to curate, the power to be found, and the power to be heard. With such ephemeral and everchanging roles as we move from profile to profile and community to community, there’s no way to keep it all straight save for one singular title: People. We are people connecting with other people in a P2P market, and we do it by telling each other stories and creating even more of them together. Tell Your Story The first story people want to hear is the one you’ve lived. They want to know how your brand came to be and why it began in the first place. And more than just appeasing their interest in you, you’re implanting a story that’s easy to remember and relate to. Just think about how the big brands do it. You may not know the computing power of the latest Apple devices, but you’ve certainly heard of Steve Jobs and may even know his story. The same goes for Facebook. We all know how small of an idea it was at its conception and how it grew beyond Zuckerburg’s wildest dreams. In what you say and what you create, you have to tell your own story. Telling your audience what you’re doing without telling them what you’ve done won’t engage them. Those that tell their stories, and tell them well, are the ones that will succeed. Tell Many Stories Today, everyone is a publisher . Just by looking at your news feed, you’re being exposed to thousands of stories from publishers of all varieties. The next step after you’ve told your story is to create and tell even more, and this is accomplished through content. Small stories, selfcontained and succinct to fit within the limited attention span for most Internet browsing, can be seen all over, like this one from TrueMove H. [Insert this Video Here] These stories instill a relatable emotion in us, whether it’s compassion, happiness or even anger. Most importantly, these stories do not push brands upon the audience. They may push those same values, ideals and goals that you hold, but they do so with a different approach. Capturing these moments in stories and bringing them forward for your audience is an art. Modern marketers have a lot demanded of them, but storytelling must be at the foundation of it all, and should weave its way into how you relate to and engage those that matter most to your success. How will you share your stories? Ask us anything about how to tell your story or about the stories you’ve already told in the comment section below. What You Need to Know About How the Internet is Connecting People to People The traditional model of identifying businesses and customers is being broken down and replaced by the much more efficient and accurate P2P. By Jeff Medema | Media Contributor When you think about yourself as a member of the Internet, what do you envision? Techie? Lurker? Enlightened Guru? Very likely, it’s not just simply Consumer, and even if it’s Business, there’s surely a lot more to you than that. We transcend these titles implied by buckets, like B2B and B2C, as people of the Internet; we are so much more. As individuals, we play enough of a part in each of these roles, in addition to a thousand other dynamic and fluid roles, that the line begins to blur. It becomes far too complicated to restrict ourselves to just two roles when we think about how we connect to each other. We are people connecting to other people, simple as that. What matters is how we build who we are online. Building a digital presence may seem like something just businesspeople need to worry about, but it’s something you do without even trying just by being online. Uploading videos, posting pictures, and even just saying what’s on your mind in a public space builds upon what others can find about you. And it’s these networked public spaces that allow all sorts of amazing communities to really come to life. In these communities, founders and highly active members may attain something of a higher status, but the group is ultimately made up of a collection of equals. Individuals may have different reasons for joining, but at the end of the day, it’s still just people connecting with other people. What you need to determine for yourself is: what do you want to achieve by being part of these communities? You Can Achieve Anything It may seem cliche, but it holds quite a bit of truth. Anyone with an idea, product, service, or merely the desire to be heard has the power to build a digital presence and get noticed online. The denizens of the Internet have made this even easier by building their communities on platforms and in places with specialized methods of sharing and connecting. Tattoo artists like Alice Carrier , for instance, have tons of pictures to share, and have built large communities by utilizing Instagram.
2017-‐present • Wrote stories for a magazine with readership from all TCU alumni • Created multiple packages to feature on website • Gained hands-‐on experience with video photography and lighting NBC 5 News, Dallas-Fort Worth area Broadcast News Intern, Sept.
THE GIFT (VINTAGE) LOLITA (VINTAGE) THE STORIES OF VLADIMIR NABOKOV (VINTAGE) LECTURES ON LITERATURE (HARCOURT) COLLECTED POEMS (PENGUIN OR KNOPF) VN CRITICISM:
Finishi 2 USING STORIES AND STORYTELLING THROUGH ALL STAGES OF THE DESIGN PROCESS.
Scribe Stories Lessons Series Scribe Stories Lessons Series Copyright (R) Pst Promise Ikpe January 2018 firstname.lastname@example.org www.tmmintl.blogspot.com No part of this book may be produced or transmitted in any form or by any means, electronic or mechanic, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the publisher.
For the purposes of the association and to open spaces for reflection through traditional stories the “Karingana wa Karingana” festival was developed.