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Companies in Europe Suffer Trust Discount Trust Shifts from “Authorities” to Peers “A Person Like Me” Emerges as Credible Spokesperson Business More Trusted Than Government and Media Young Influencers Have More Trust in Business Business Must Partner with Government to Regain Trust 2010 2011 2012 2013 2014 2015 2016 2017 Trust is Now an Essential Line of Business Rise of Authority Figures Fall of Government Crisis of Leadership Business to Lead the Debate for Change Trust is Essential to Innovation Growing Inequality of Trust Trust in Crisis 3 2016:
2 Opportunity Without trust, online communities are left with an unmet potential Even though we now have a much greater breadth and rate of interaction, the number of trusted peers we have today is pretty much the same as it was before the rise of social networks.
This means that the things written in the ledger can’t be edited and cheated, thus trusted if the writer is trusted.
1,019 British adults aged 15+, fieldwork 14th October – 1st November 2016 Veracity Index 2016 | December 2016 | Version 1 | 2 The five most trusted professions, 2016 2015 score:
What is interesting is that while big banks are among the least trusted of institutions among this cohort, “big tech” is the most trusted—despite the chronic hacks and privacy blunders that have assaulted us all at one point in time or another.