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OBJECTIVE • • • Determine important factors influencing attitude toward carpooling Grouping UniKL students to homogenous group based on factors Developing possible strategy to implement carpooling in UniKL Create awareness of carpooling among UniKL students N=52 Students Principal Component Factor Analysis with Varimax Rotation the task of grouping a set of objects in such a way that objects in the same group (called acluster) CLUSTER Factor Analysis Cluster Analysis statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors FACTOR METHODOLOGY • Cluster Analysis of Factor Score using k-means Cluster description using demographic data