Y2W Sponsor Proposal (PDF)

Proposal OUTLINE

Executive Summary

About the Campaign
- Project Concept
- Campaign Mission
- Company Synopsis
- About the Organizer
- Y2W.ORG Web site
- Supporting our troops

Why Sponsor Y2W?
Y2W?
- What you provide Y2W
- Sponsor Benefits
- Events
- Benefits Matrix

Y2W.
Y2W.ORG
MICHAEL MAYHEW

Sponsor packages
- Change
$50,000
- Yes we can
$25,000
- No way, no how $10,000
- Eight is enough $5,000
- Patriot
$1,000
- Y2w delegate
$500
- Allies and Partners

Agreement Form

Appendix

PRESIDENT
16207 CYPRESS COURT
DUMFRIES, VA 22025

PHONE:

(571) 285-2522

MMAYHEW@Y2W.ORG

Executive Summary
About Y2W

Why Y2W will be a success

Everyone is asking “What is "Y2W
Y2W”?
Y2W You've heard of Y2K. Well,
Y2W is the not countdown to an anticipated disaster but to
Disaster Relief and W's Final Day as President of the United
States on 01·20·09. Y2W.ORG is designed to be a HUB for
worldwide 01·20·09 celebrations.

• Y2W will be a history making event and the first of its kind
• Y2W will strategically and aggressively position our

•Y2W is a serious yet fun grassroots campaign launched on
behalf of millions of voices waiting to celebrate 01·20·09. It is the
ESSENTIAL stimulus package and cure for those that are
suffering from recession depression
•Our mission is to increase voter registration, votes for Barack
Obama, energized supporters waiting to celebrate CHANGE as
well as host an event in Washington, DC to commemorate W’s
departure and the Inauguration of Barack Obama
•Y2W will also promote a positive message through our cause by
giving back to the community and supporting our troops by
donating funds to organizations that assist our wounded veterans
that have engaged in the combat on the War on Terror as well as
linking our supporters to numerous advocacy groups and
organizations that aid our men and women of the United States
Armed Forces serving in Afghanistan and Iraq
• Beyond 01·20·09 Y2W will rally supporters to get involved and
play an active role in implementing CHANGE by keeping the spirit
of community organizing alive through establishing a recruiting
office for community organizers and promote community service

Company Synopsis
Y2W is a small for-profit business established as a limited liability
corporation. Revenue will be raised through retail/e-commerce
merchandise sales, memberships, sponsorships, donation
solicitation, advertising/promoting new artists and fundraising events.
Y2W products and services include merchandise, event planning
memberships, new artist promotion and advertising. As a benefit to
our sponsors Y2W will strive to provide the highest level of customer
service standards as well as respect and uphold the reputation and
values of our investors and backers.
Y2W will launch the non-profit component of our organization post01.20.09 celebrations as a recruiting mechanism for community
organizing - promoting a theme of hope and purpose. Our mission
will be to foster bipartisanship and unity as well as aid those severely
impacted by the negative impacts of the last 8 years.

Advisory team and Campaign staff

campaign to become a worldwide media frenzy, hot
discussion topic and household name
• Our market is global - millions will celebrate 01·20·09 and
Y2W will provide the ultimate venue for celebrating change
while raising money for moral causes
• Execution of an aggressive campaign strategy, strong
interactive Web site, massive online campaign, and creative
viral promotions
• Y2W will construct an experienced advisory team, energized
campaign staff, and passionate volunteer base as well as
forming alliances and global support base

How your support will make Y2W a success
•Without the help from sponsors Y2W can’t succeed. We
need your participation and support to make all of Y2W’s
programs, projects, events and goals a reality. The time to
invest in Y2W is now, there’s no better time for you to
show your support.
•Your support will provide Y2W the ability to fund Web site
upgrades, staffing expenses, IT/Office equipment and
supplies, gifts for volunteers, advertising dollars,
marketing and promotions materials, signs and banners,
direct mailing and shipping charges, fliers, and brochures,
conference registration fees, product development costs,
catering and food for our volunteers, audio visual
requirements, design work, emcee’s and talent, gift bags,
programs, billboards , contest prizes, viral projects, legal
representation, trademark classifications, as well as
licenses and permit fees.
•Y2W is your gift to the American PEOPLE and to the
entire world. Your investment is a gift to those that have
endured hardship and have suffered over the past EIGHT
years, to those that have had ENOUGH! Reward those
who waited so eagerly for change, and to the voters who
Ba’Rocked the Vote in 2008.

Sponsor benefits
Y2W will become the talk of the Nation and receive global
exposure thru numerous major news networks and print
publications worldwide providing our sponsors with an
exceptional opportunity for brand exposure.

•Y2W is working to build an experienced and powerful advisory team
by consulting with some of the best and brightest minds in the field.
As we being our search for campaign staff, Y2W will recruit a
workforce that is energized, passionate, and ready to hit ground
running on day one.

Y2W will endeavor to provide sponsors with a level of
exposure value to commensurate with the value of your
investment. Y2W has the means in place to quantify exposure
value for our sponsors as a measure of return on your
investment, and to assure you that you’ve invested wisely.

•Y2W organizer Michael Mayhew possesses over 23 years of public
service work as well as eight years of service to the International
Bank for Reconstruction and Development (World Bank Group),
which includes five years in the Office of the U.S. Director. Mayhew
successfully managed the United States delegation supervising and
coordinating conference functions during World Bank/IMF
conferences held in Washington, DC; Dubai, UAE; and Prague,
Czech Republic with over sixteen thousand attendees from around
the world.

Overview of sources and methods for brand exposure:

Mayhew gained additional work experience in the food and beverage
industry, working as an Event Planner at the Society of American
Military Engineers, and as a Government Relations Coordinator for a
Washington area Association. He brings with him the best elements
of client service standards from each successful organization as well
as an enormous contact portfolio with alliances in the
media/entertainers, DNC, Clinton and Obama campaigns, non-profit
community, and hospitality industry providing him the perfect
background skills and resources to run a highly successful
campaign.

• Selling merchandising through vendors worldwide
• Creative public relations, direct mail, print ads and
•
•
•
•
•

advertising, in addition to the circulation of tens-ofthousands of fliers
Events and fundraisers for moral causes
Global media/press, radio, and the entertainment industry
Y2W partnership with the Obama campaign in efforts to
create a joint celebration event – Bush’s departure and an
Obama victory celebration
Through an aggressive online campaign utilizing social
networking sites and blogs
Web site with interactive themes, viral projects, and
promoting new artists

Y2W.ORG:
Y2W.ORG Celebrating change 01*20*09

Y2W.ORG

Celebrating change

01·20·09

Project Concept

Campaign
Campaign Mission

What is Y2W?
Y2W

Y2W is designed to be a serious, yet fun campaign. Our goal
is to get supporters energized and excited about celebrating
change in a nonviolent/non-extremist delivery. We want our
supporters to act now and let others know that not only do
they seek change but when the time comes for all of us to say
Amen for the power of the 22nd Amendment of the
constitution and when President Bush is sent packing the
world is going to celebrate this joyous and historical occasion!

Everyone is asking “What is "Y2W
Y2W”?
Y2W You've heard of Y2K. Well,
Y2W is the countdown not to an anticipated disaster, but to
Disaster Relief and W's Final Day as President of the United
States on 01·20·09!
Remember 1999, and those much better days of peace and
prosperity? On the eve of the of the new millennium America was
the beneficiary of eight consecutive years of bold democratic
leadership by our President William Jefferson Clinton providing us
with much to celebrate as we toasted to a new century with hopes
that the upcoming Gore administration would further complete our
transition forward, building even stronger bridges in the path to a
brighter future.
On the very dawn of this new millennium we were hit hard with
disaster branded “W”. Fast forward 10 years. It's now 2009. A vast
majority of Americans so clearly realize that the dreams and hopes
of yesteryear are so less bright, much fainter, than at any time any
of us can remember. Who do we have to thank for this near
decade of misguided, detrimental policies that have left so many in
this nation worse off today than yesterday? Of course, it's “W”
In this historic election year, we have much to
be excited about in the race to the future and
our hopes and dreams realized. So, it's time to
celebrate as we prepare to embark on
CHANGE. To mark this transition from "W" to an
OBAMA administration, Y2W is recreating the
toast to welcome in the REAL New Millennium.
After 8 years of delay, Y2W: 01·20·09 is the
day when the clock restarts to a brighter
(blazing, in fact) future.
Y2W is working to organize an event to celebrate 01·20·09 during
the Inauguration of Barack Obama in Washington, D.C. While
most inaugural events are the stereotypical "stuffy" black tie
events, the Y2W CELEBRATE CHANGE EVENT will be for “the
people” the average voter - who wants to mark this amazing
transition, welcoming in the start of a new era!
Join Y2W as we recreate the countdown to the REAL New
Millennium on the eve of Y2W: 01·20·09. Come countdown and
shout out those last 10 seconds on the clock till midnight and
celebrate a new day and brighter future. Little did Prince know we
would party like its “1999” in 2009.
Y2W is designed to be the HUB for celebrating CHANGE on
01·20·09. Additionally, Y2W will be creating a feature on the site
tracking celebrations worldwide. For voters that can’t attend the
concert on 01·19·09, Y2W will provide the tools for supporters to
organize their own event as celebrations will be held around the
world. Y2W IS THE OUTLET TO CELEBRATE CHANGE!

Y2W mission is outlined below:
•Increase voter registration as well as votes for Barack
Obama
• Support our troops by raising and donating
funds to support organizations that assist
our wounded veterans and troops engaged
in combating the War on Terror as well as
linking our supporters to numerous
advocacy groups and organizations that aid
our men and women of the United States Armed Forces
• Participate in community outreach by showcasing and
supporting locally based charities and advocacy groups. Y2W
will also host fundraising events to raise money for worthy
causes such as poverty alleviation, and environmental causes
• Engage supporters by providing a social networking
component and arranging group activities
• Play an active role in implementing CHANGE by keeping the
spirit of “community organizing” alive by establishing a
recruiting office for community organizers and promote
community service
• Foster unity and bipartisanship working together to aid those
severely impacted by the negative impacts of the last 8 years
Maximizing brand exposure for our sponsors
• Utilize the media/press to make Y2W a household name
• Launch an interactive component of Y2W featuring new
artists, comedians/Bush impersonators, local bands, DJs as
well as contests and viral projects. Additionally, Y2W will
dominate the market by being the one source for
01·19/20·09 celebration/inaugural events
• Promote voter awareness/registration and fun facts/links to
historical data about the U.S. Presidency
• Organize the very first exit celebration event to honor the
most anticipated change of American leadership in our
lifetime. This event to celebrate change will be for the
“people” average voter. Our goal is to be the premier event
and provide memorable, top notch social events through
superior customer service, dependability and creativity for all
our clients and guests. In fact, you might say we want you to
remember our events for a thousand years

Y2W.ORG

Celebrating change

01·20·09

Y2W.
Y2W.ORG:
ORG

Celebrating change 01*20*09

Company Overview

About the Organizer

Company Synopsis

Conception

Y2W is a small for-profit business established as a limited liability
corporation. Revenue will be raised through retail/e-commerce
merchandise sales, memberships, sponsorships, donation solicitation,
advertising/promoting new artists, and events. Other elements that
comprise Y2W are non-profit political activism and fundraising.

The Y2W concept was conceived on the back of a cocktail napkin
after a humorous, yet serious, conversation among friends about the
Bush Administration at a Washington, D.C., bar. Y2W has since
expanded from the simple countdown concept into a bona fide
organization that includes: Community outreach/fundraising, site to
promote new talent, educational/informational portal and resource for
the ‘08 election as well as a venue to promote voter registration,
social networking, political activism and celebration event.

As a benefit to our sponsors, Y2W will strive to provide the highest
level of customer service standards as well as respect and uphold the
reputation and values of our investors and backers.

Products and services
During the next phase of Y2W (Fall 2008) we will begin aggressively
rolling out an extensive product line for supporters to select from and
show their support for our campaign.

• Merchandise
Upon request Y2W will provide our brilliant concepts and themes for
new products in development benefiting our supporters by offering
them unique celebration novelties and engaging them to actively get
involved. Y2W has compiled an extensive list of retailers to help us
sell our products giving our sponsors additional exposure.

• Event planning
Our goal is to be the premier event and provide memorable, top-notch
events through superior customer service, dependability and creativity
for all our clients and guests.

• Memberships
Y2W will offer members exclusive content, advanced ticket sales,
selected merchandise and discounts.

• Feature artist promotion/Advertising space
Y2W receives many requests from new artists requesting to be featured on
Y2W; as a result Y2W will utilize this opportunity by adding a feature on the
site showcasing new artists as well as selling advertising space.

Market Analysis
Y2W’s target market, EVERYBODY! Is there anyone you’ve talked to
lately that is not excited about CHANGE? Senator Obama earned
62.98 million votes nationwide and has been embraced around the
world.
Y2W has the opportunity to spread our message globally and as a
result we will aggressively pursue markets in Europe, Asia, South
America, Canada and selected parts of the Middle East/North Africa
as well as rely heavily on support from youth activists and the LGBT
community.
Our competitors have been highly successful selling countdown
clocks, calendars, and bumper stickers, however Y2W offers
supporters what our competitors do not; an outlet, venue and tools to
celebrate change.

Campaign Strategy
Y2W has developed an aggressive and smart strategy to publicize our
cause. Upon request, we will share this strategy to allow our sponsors
to get an in-depth look at the methods behind promoting the project
and how we intend to execute our action plans.

Advisory Team/Campaign Staff
Y2W is working to build a solid support base and advisory team
consulting with some of the best and brightest minds in the field. As
we being our search for campaign staff, Y2W will recruit a
workforce that is energized, passionate, and ready to hit ground
running on day one. Upon request, Y2W will provide an operational
framework matrix for your review.

Vision for Y2W
To honor 01·20·09 local Washingtonian Michael Mayhew, a single
father, son of a Vietnam War veteran, and former U.S. Executive
Director Assistant to the World Bank, has launched the “bipartisan”
grassroots Y2W campaign countdown to celebrate change.
Mayhew hopes to foster and build a positive outlet for celebrating
change linking the entertainment industry to likeminded political
enthusiasts waiting for W’s departure. Together, he believes, we
can promote positive change, raise money for moral causes and
have a little fun standing side-by-side in celebrating change on
01·20·09. With the help and support of our supporters and sponsors
Y2W will be one step closer in making this vision a reality.
Additionally, Mayhew is a strong advocate for supporting and
honoring the service of or men in women protecting our Nation.
Along with celebrating change, Mayhew will be raising money to
assist our troops/veterans that have been severely impacted by the
wars in Afghanistan and Iraq.

About the Founder - Work Experience
Y2W organizer Michael Mayhew possesses over 23 years of public
service work as well as eight years of service to the International
Bank for Reconstruction and Development (World Bank Group),
which includes five years in the Office of the U.S. Director. Mayhew
gained additional work experience in the food and beverage
industry, working as an Event Planner at the Society of American
Military Engineers, and as a Government Relations Coordinator for
a Washington area Association.
Mayhew successfully managed the United States delegation
supervising and coordinating conference functions during World
Bank/IMF conferences held in Washington, DC; Dubai, UAE; and
Prague, Czech Republic with over sixteen thousand attendees from
around the world. Mayhew’s accomplishments during the 2003
Annual meeting in the U.A.E. earned him praise and a letter of
appreciation from U.S. Treasury Secretary John W. Snow.
While at the Society of American Military Engineers Mayhew
focused on organizing multiple large sponsored events while
managing event budgets, registration and Webinars. Additionally,
Mayhew successfully managed golf outings, wedding receptions,
and celebrity events at during his tenure at Tantallon Country Club,
and Nellie's Sports Bar.
This prior experience in the fields of management, Government
relations/policy, event planning, business management studies,
small business development, as well as large organizations with
over 10,000 employees has allowed Mayhew to become highly
organized with a clear understanding on how to manage multiple
events simultaneously under high stress while meeting deadlines
and emphasizing particular focus on details.
Mayhew brings with him the best elements of client service
standards from each successful organization as well as an
enormous contact portfolio with alliances in the media/entertainers,
DNC, Clinton and Obama campaigns, non-profit community, and
hospitality industry providing him the perfect background skills and
resources to run a highly successful campaign. Resumes and
letters of recommendation are available upon request.

Y2W.ORG
Y2W.ORG:
.ORG Celebrating change 01*20*09

Y2W.ORG

Celebrating change

01·20· 09

Web site

Fundraising

Y2W.ORG
Y2W.ORG

Y2W Supports

The most important mechanism of Y2W is the Web site, as it is an
excellent source of exposure for our sponsors as well as the
ultimate resource for supporters. Our goal is to utilize this vehicle to
lure supporters and increase viewership by developing and delivering
creative interactive themes and concepts, contests, and be a major
resource for information during the 2008 General Election.

The goal of the Y2W supports is to raise funds and awareness for
moral causes. Y2W believes we will promote a positive and powerful
image by placing aside all political differences by joining together in a
bipartisan effort to promote positive change.

Over the 2008 Memorial Day weekend, Y2W received over 4,000 hits
within 48 hours at the World news site iconflict.com, and Y2W’s 4th of
July promo reached an estimated 10,000 people. Traffic to the Y2W
site will rise far above and beyond all expectations as we head into
the fall election season. Additionally, Y2W will receive a phenomenal
amount of exposure being linked from Obama campaign Web site.
The goal is to get over 5 million hits on the site.
As of August 2008, Y2W has reached well over 25,000 supporters
through word-of-mouth support and zero dollars spent on advertising.

Y2W Web site stats: www.Y2W.org
Year

Unique
Visits

Total
Visits

Pages
viewed

Facebook/
MySpace
Blog postings
Estimated

2006

368

664

3659

2007

1259

1546

4213

As of
8/31/08

2349

2958

6833

Totals

3,976

5,168

14,705

7,980

13,148

“You cannot hope to build a better world without improving
the individuals. To that end, each of us must work for our own
improvement and, at the same time, share a general
responsibility for all humanity, our particular duty being to aid
those to whom we think we can be most useful”. - Marie Curie
Programs and charities Y2W will support

• Locally based charity and advocate groups: Even though DC
is the most powerful and influential city in the world, it’s a hotbed
for those in need. Y2W will also ally with local advocacy groups
• Celebrity/Public figures based charities: Those that seek to
protect the environment and strive for energy independence as
well as education, health care and children in need
• Supporting our troops: Y2W supports our troops, but not the
Bush Administration’s actions. Y2W is a strong advocate for
supporting and honoring the service of our men and women
serving our Nation. Looking beyond 01·20·09, Y2W will look to
expand on this theme of supporting our troops by forming alliances
to organize a charitable effort to mobilize Americans for an event to
celebrate and honor our Nation’s heroes. Additionally, Y2W will
look to organize a golf tournament to raise funds in support of
troops highlighting W’s most honorable contribution to our troops
by not golfing while the troops are in Iraq
Y2W will support programs that assist
our troops and veterans which will
include:

The site will be released in seven phase strategy as outlined below.
Y2W will be happy to provide a clearly defined description for each
section of the site.

- Programs that assist and aid
severely wounded veterans, as well
as focusing on troops suffering from
mental trauma as a result of the wars
in Iraq and Afghanistan
- Homeless veterans
- Repealing Don’t Ask Don’t Tell
- Adopt-A-Troop/Platoon programs

Phase 1: (August 2006)
Site goes live – introduction of the concept was launched
Phase 2: (Summer 2007)
All sections update. Added icons column, voter registration link/get
informed portal providing supporters with details about the 2008
election/inaugural process data, as well as Y2W on MySpace
Phase 3: (January 2008):
Added events portal and hosted the Y2W launch event 1 year to go
kick off party on 01.20.08, announced fundraising component
Phase 4: (Summer 2008)
Defined campaign mission and officially endorsement Barack Obama

Methods in which contributions will be made

•

Merchandise sales: Y2W is providing our supporters with an
added bonus for shopping at our online store - supporters will
not only show their support for Y2W but they will also provide
additional support to some very worthy causes. Y2W will make
contributions to support our troops focusing on organizations
that provide assistance to troops who have been severely
injured during the conflicts in Iraq and Afghanistan

•

Series of fundraising events: Y2W will host a series of
fundraising events to raise revenue for our favorite causes by
holding auctions and raffling off prizes

•

Donation with sponsorship: Y2W has structured our
sponsorship packages to include a donation with each level of
sponsorship. Your sponsorship of Y2W will not only provide us
with the revenue to fund projects and staffing, but Y2W will also
make a donation on behalf your company/organization.
Sponsors will have the option to select which charity they want
to support, and allocate how contributions are disbursed

→ FUTURE
Phase 5: (December 2008):
Phase 5 will be the largest expansion of Y2W to date. An itemized
listing of themes and concepts currently in development is available
for review upon request. Main event celebration launch and major
MySpace upgrade
Phase 6: (January/February 09)
Post concert merchandizing CD and DVD sales, event pictures and
slideshows, and thank you to our sponsors
Phase 7: (February/March 09)
Beyond 01·20·09: Non-profit component launch - recruiting center for
community organizing. Possible event when the troops are all home
from Iraq to thank them for their service

Why Sponsor Y2W?
Y2W?

‘CHAGE HAS COME TO AMERICA’

What you provide Y2W

Sponsor Benefits

Without the help from sponsors Y2W can’t succeed. We need your
participation and support to make all of Y2W’s programs, projects,
events, and goals a reality. The timing for Y2W is now and there is no
better time for you to show your support.

Act now to be a part of a history making event. Y2W will become
the talk of the Nation and receive global exposure thru numerous
major news networks and print publications worldwide providing our
sponsors with an exceptional opportunity for brand exposure.

Several sites have surfaced and have tried to imitate Y2W since we
went live over three years ago, but none have even come close to
offering what Y2W is providing to its supporters and market. Y2W will
continue to monitor new activity and will connect with these groups
old and new to form alliances to strategically expand our theme and
dominate the market. Your contributions will make this possible.

Y2W’s founder Michael Mayhew is working with the Obama campaign
and will be reaching out to MTV to organize a celebration event to
further position Y2W in the spotlight. Additionally, Y2W will run an
aggressive online campaign by posting events on BarackObama.com
utilizing this portal as well as other social networking sites, blogs, and
infiltrating conservative based groups providing them with hot topic
fodder to maximize chatter and exposure opportunities.

How sponsors can get involved

•
•
•

Be present at events, promotions, exhibits and booths
Showcase your products and services at all Y2W events
Sponsor Y2W contests - prizes include trips to Washington DC
(transportation and accommodations)

Your sponsorship investment will help provide Y2W with the
following needs in order for us to give you maximum exposure

•
•

•
•
•
•
•
•
•
•
•

Web site upgrade and expansion (see appendix for phase 4
upgrades), as well as revamping our MySpace page
Staffing, salaries/labor: campaign manager/assistant manager,
merchandise manager/assistant, IT/Web developer/manager,
administrative and client support, accountant, columnists/editors,
graphic designers, and photographer/videographer
IT/Office equipment and supplies
Gifts for volunteers/goodie bags
Advertising, marketing and promotions materials: Print ads,
billboard signs and banners, direct mailings and shipping,
takeaways/post cards signs, fliers and brochures
Convention booth space and conference registration fees
Merchandise: product development merchandise prototypes,
promotional merchandise and ability to buy in bulk quantities
Events: signage, printing, catering, labor, audio visual
requirements, design work, emcee’s/talent, gift bags, programs,
and billboards
Contests: donate prizes for our raffles, sponsor trips to DC for
Y2W trivia
Video/viral projects
Business operations: Legal resources/representation,
trademarks/classifications, as well as licenses and permits

Projects will be based on the level of sponsorship we receive. Your
sponsorship of Y2W will not only provide us with the revenue to fund
projects and staffing, but Y2W will also make a donation on behalf
your company/organization with each sponsorship to organizations
that support our troops impacted by the War on Terror
We’re a new business/event, open to suggestions and we can
include new features in our event. If you can think of a way your
company can be involved, let us know!

Overview of sources and methods for brand exposure

•
•
•

•
•
•

•

Utilize the media, press, radio, and entertainment industry to
spread our message
Aggressive online campaign: developing methods for supporters
to link Y2W from their home page or social networking sites
Y2W will invest heavily into promoting the Web site adding in
interactive themes, viral projects, selling ad space and promoting
new artists in order to boost visibility adding sponsor logos on the
Y2W main page
Events – (see promo and events opportunities next page) giving
sponsors the opportunity to showcase products and services
Expand Y2W merchandising globally as well as provide our
sponsors with Y2W branded materials and products
Creative public relations and marketing campaigns through direct
mail, print ads and advertising, in addition to the circulation of
tens-of-thousands of fliers with sponsor logos in hot market areas
globally
Donations will be made on behalf our sponsors to organizations
that support our troops impacted by the war on terror

We also encourage you to request Y2W’s confidential campaign
strategy allowing our sponsors to get an in-depth look at the methods
behind promoting the project and how we intend to execute our action
plans. Y2W will endeavor to provide sponsors with a level of exposure
value to commensurate with the value of your investment. Y2W has the
means in place to quantify exposure value for our sponsors as a
measure of return on your investment, and to assure you that you’ve
invested wisely.
For a complete list of benefits please see the benefits matrix and
sponsor packages available attached. Y2W offers sponsors the
opportunity to provide exceptional value to your organization - the time
to invest is now. Thank you for your time, we appreciate your
considering Y2W for your sponsorship dollar.

Sponsor Opportunities
Events/Promotional Opportunities
Y2W will host a special VIP function for sponsors as a thank you gesture for your support.
A strong promotions strategy has been developed to assist in effectively gaining momentum for our
cause utilizing the following methods: organizing socials and group activities, handouts at protests,
posting fliers on cars, reaching out to local bands/DJ’s and radio personalities. Additionally, by
making our presence at local DC metropolitan area events relevant to our cause to include:
concerts, festivals, comedy shows, conventions, local campuses, local bars and night clubs,
plays/performances, rallies as well as nationally on the campaign trail, through the LGBT community
and liberal universities.
Y2W has built and will continue to expand our extensive list of promotional opportunities within the
DC metropolitan area derived from news publications/print ads, blogs, activists/activists groups,
volunteers, DC convention center/arenas and BarackObama.com. Y2W will utilize volunteers for
events solicited through bulletins in major cities nationwide to help spread our message.

Event concepts in development
- Best bush impersonator contest
- Celebration events on
01·19·09 and 01·20·09

Sponsor Benefits Matrix
Benefits
Y2W offers sponsors a unique combination of opportunities - recognition will
be provided via the following vehicles dependent on the level of contribution:
sponsor page in event programs, Web pages, print ads, signage, promo
materials, apparel, video, fliers/brochures, media, and advertising.

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Sponsor logo posted on Y2W site with link to sponsors homepage
Invite to VIP function
Acknowledge sponsors at all functions through signage and
programs
Select Y2W merchandise: bumper stickers, t-shirts, and signs
Sponsor promo materials to be placed in event welcome bags
Sponsor logo will appear on most print ads
Sponsor logo will be included on tens-of-thousands of fliers and
brochures
Logo printed on back of all Y2W t-shirts sold online
Free advertising space on Y2W Web site
Sponsor logo to appear in all Y2W viral projects
Opportunity to include fliers/promo materials in outgoing mail to
include internal merchandise shipments
Invite for representatives to attend and speak at events – formal
announcement and recognition at socials/events
Opportunity to offer editorial for Web site
Sponsor logo will be printed on all staff apparel to be worn at
events as well as gift bags
Access to contact information and shipping addresses
Sponsor logo on every page of the Y2W Web site with link back
to sponsor homepage
Sponsor logo on every outgoing e-mail and press/media releases
Other benefits or requirements by negotiation according to your
type of business – opportunity to enter into a partnership

Level 1

Level 2

Level 3

Level 4

$50,000

$25,000

$10,000

$5,000

CHANGE!
HANGE!
Level 1
principal partner

Print collateral and signage
• Sponsor logo, message in event programs
• Full page advert in event programs
• Sponsor logo prominently displayed on all event
signage and banners and other relevant print collateral
• Sponsor logo will appear on most print ads
• Sponsor logo will be included in all fliers and brochures
Web site

Y2W Principal partner benefits:
• Profile raising opportunity through media publicity and creative
public relations, as well as the Y2W Web site Y2W.ORG.
• Branding to appear on all printed material and digital media;
including Web pages, LED display screen, posters, promotional
fliers, banners, billboards, programs, brochures, and merchandise
branding.
• Promotional and editorial feedback to be featured in magazines and
newsletters.
• Y2W will seek to maximize pre and post event publicity, issuing
material to all local media and radio outlets
• Sponsor logo will be included on every outgoing e-mail and
newsletters
• Other benefits or requirements by negotiation according to your type
of business – opportunity to enter into a partnership

• Sponsor logo on every page of the Y2W Web site with
link back to sponsor’s website
• Sponsor message will be posted on a dedicated Y2W
‘sponsor’s page’
• Free advertising space on Y2W Web site
• Opportunity to offer editorial to Y2W Web site
VIP Function
• Speaking opportunity at the VIP function where
representatives can network
• 25 complimentary tickets to the VIP event and to be
officially acknowledged during the event
• Sponsor logo on all relevant award collateral including
certificates
• Opportunity to present award certificates to volunteers
Events
• Sponsor promotional materials to be place in event
welcome bags
• Ability for sponsor to have speaking role / presence at
selected events
• Sponsoring organization to receive 20 complimentary
tickets to events
• Full banner ad with sponsor logo
• Tagline of events and awards to be ‘Supported by name
of Company’
Apparel
• Sponsor logo to appear on all apparel worn by event
staff
• Sponsor logo will be printed on the back of all Y2W
t-shirts sold online
Marketing opportunities
• Opportunity to include fliers/promo materials in outing
mail to include internal merchandise shipments
• Direct access to client contact information
Media and advertising
• Event tagline featuring sponsor to be included in
relevant media releases
• Sponsor logo to appear / be referenced on all paid
advertising. Advertising plan currently being developed
• Sponsor logo to appear in all Y2W viral projects
Donation to Support our Troops
• $5000.00 donation will be made on behalf of your
organization to Support our Troops

IVESTMET – $50,000

YES WE CAN

Level 2 Sponsor
premium partner

Print collateral and signage
• Sponsor logo and message in event program
• Full page advert in the program
• Sponsor logo prominently displayed on event signage
and banners
• Sponsor logo displayed on all other relevant event
collateral
• Sponsor logo will appear on most print ads
• Sponsor logo will be included in all fliers and brochures
Web site
• Sponsor logo on the Y2W homepage with link back to
sponsor’s homepage
• Sponsor message will be posted on a dedicated Y2W
‘sponsor’s page’
• Free advertising space on Y2W Web site
• Opportunity to offer editorial to Y2W Web site
VIP Function
• Speaking opportunity at the VIP function where l
representatives can network
• 15 complimentary tickets to the VIP event
• Sponsor to be officially acknowledged during the event
Events
• Sponsor promotional materials to be place in event
welcome bags
• Sponsor to be officially acknowledged during the event
• Ability for sponsor to have speaking role / presence at
selected events
• Sponsoring organization to receive 10 complimentary
tickets to events
Apparel
• Sponsor logo will be printed on the back of all Y2W
t-shirts sold online
Marketing opportunities
• Opportunity to include fliers/promo materials in outing
mail to include internal merchandise shipments
Media and advertising
• Sponsor logo to appear / be referenced on all paid
advertising. Advertising plan currently being developed
• Sponsor logo to appear in all Y2W viral projects
Donation to Support our Troops
• $1000.00 donation will be made on behalf of your
organization to Support our Troops

IVESTMET – $25,000

NO WAY,
NO HOW,
NOT ANTOHER 4 YEARS
Level 3 Sponsor
Print collateral and signage
• Sponsor logo and message in event programs
• ½ page advert in the program
• Sponsor logo prominently displayed on event signage
and banners
• Sponsor logo will appear on most print ads
• Sponsor logo will be included in all fliers and brochures
Web site
• Sponsor logo on the Y2W homepage with link to
sponsor’s homepage
• Sponsor message on a dedicated ‘sponsor’s page’ on
the Y2W Web site
VIP Function
• 10 complimentary tickets to the VIP event
• Speaking opportunity at the VIP function where
representatives can network
Events
• Ability for sponsor to have speaking role / presence at
selected events
• Sponsor promotional materials to be place in event
welcome bags
Donation to Support our Troops
• $500.00 donation will be made on behalf of your
organization to Support our Troops

IVESTMET – $10,000

Eight is Enough

Level 4 Sponsor
Print collateral
• Sponsor logo in event fundraising programs
• Sponsor logo displayed on all relevant event signage
Website
• Sponsor logo on the Y2W homepage with link to
sponsor’s homepage
VIP Function
• 10 complimentary tickets to the VIP event
Donation to Support our Troops
• $500.00 donation will be made on behalf of your
organization to Support our Troops

IVESTMET – $5,000

PATRIOT

Level 5 Sponsor
Print collateral
• Sponsor logo in event fundraising programs

Web site
• Sponsor logo on the Y2W sponsor page
VIP Function
• Two complimentary tickets to the VIP event
Donation to Support our Troops
• $50.00 donation will be made on behalf of your
organization to Support our Troops

IVESTMET – $1000

SUPER DELEGATE

Level 6 Sponsor
Print collateral
• Sponsor logo in event fundraising programs

Web site
• Sponsor logo on the Y2W sponsor page

IVESTMET – $500

Y2W
allies and partners
Y2W is enthusiastic to discuss a range of nonexclusive partnerships in exchange for negotiated
benefits.

Y2W Sponsorship

agreement
Y2W.ORG:
Y2W.ORG Celebrating change 01*20*09

Sponsor Information
Sponsorship selection

Date:
Sponsoring Individual or Organization:

Change

$50,000
50,000

Name:

Yes We Can

$25,
$25,000

No Way, No How

$10,000
10,000

Eight is Enough

$5,000

Patriot

$1,000

Super Delegate

$500

Title:

Company Name:

Email:

Address:
City:

State:

Phone

Zip:

Fax

Y2W?
?
How did you hear about Y2W

I am interested in sponsoring
Sponsor logos for Y2W Web site
Please send your jpg/gif formatted company logo (not to exceed 283h x 233w) to
Michael Mayhew at mmayhew@y2w.org. Y2W requests you submit this form
electronically (if possible) along with your company logo.

For sponsorships $10,000 and above
Sponsorships with ad prints
Y2W will contact you by December 20th, 2008 to provide requirements for full and
half page ads. Deadline for all ad submissions will be: C.O.B. - 01/05/08
Sponsorships with free ad space on Y2W.ORG
Please send your animated or static gif/jpg formatted banner ads (468 x 60 pixels, not
to exceed 20K) to mmayhew@y2w.org

Signature of Representative:___________________________________________

Please return this signed form along with your check payable to Y2W by
mail. Y2W ∘ 16207 Cypress Court ∘ Dumfries, VA 22025
For Office Use Only:
Date Received _______________

Contact __________________

Agreement Signed ________________

Additional notes _______________

Y2W with a different amount/for a
specific purpose; please contact us
for other opportunities.

Please make checks
payable to Y2W
- Michael Mayhew.

Thank you for your support.

For more information
Michael Mayhew
Y2W.ORG
President
16207 Cypress Court
Dumfries, VA 22025
(571) 285 2522 (office and fax)
mmayhew@y2w.org (email)
www.y2w.org

appendix

⊗ Campaign Strategy
⊗ Resume for Michael Mayhew Campaign founder
Letters of Recommendation
⊗ Web site section descriptions
⊗ Phase 5 Web site themes and concepts
⊗ Campaign Staff/Advisory Board Operational Framework
and Portfolio assignment Matrix

Further information
For further Y2W sponsorship details
and inquiries please contact:
Mr. Michael Mayhew
President
Y2W
16207 Cypress Court
Dumfries, VA 22025
Ph: (571) 285- 2522
Email:
mmayhew@y2w.org
Or visit www.y2w.org