Original filename: BlairPettreyResumeSeptember2013.pdf
Author: Blair Pettrey
This PDF 1.4 document has been generated by Writer / OpenOffice 4.0.0, and has been sent on pdf-archive.com on 02/10/2013 at 17:22, from IP address 76.100.x.x.
The current document download page has been viewed 948 times.
File size: 160 KB (2 pages).
Privacy: public file
Download original PDF file
BlairPettreyResumeSeptember2013.pdf (PDF, 160 KB)
Share on social networks
Link to this file download page
The resume of Blair Pettrey. A seasoned, creative minded individual who is passionate about building a
long-lasting career in the public relations and marketing field. She enjoys creative problem solving and
bringing ideas to life, with over 9 years of experience in public relations, marketing, special event
planning, social media & internet marketing and development. Results driven, and statistically proven!
But wait, there's more...
WHAT I CAN DO:
CREATIVE: Design Marketing Materials, Web Design & Graphics, Portrait & Product Photography,
Define & Create Brand Strategy,
CONTENT: Content Creation for E-Blasts, Newsletters, Direct Mailers, Social Media, Blog Creation,
Media Postings, and Podcasts (that people actually want to listen and read!). Press Releases,
ANALYZE: Strong Understanding & Knowledge of Google Analytics/Web Analytics, Market Research &
Analysis, Search Engine Optimization (SEO), Social Media Marketing (SMM)/Social Media Optimization
(SMO), Problem/Weakness recognition & correction
TRADITIONAL: Trade Show & Event presentation development and execution, Networking
representation, Advertising Strategy,
WHERE I HAVE WORKED:
CHESAPEAKE FAMILY WELLNESS CENTER, 2011 - 2013; Columbia MD; Marketing Executive
Developed & executed weekly, monthly & annual marketing plans.
Created & maintained social media presence via doctor's Facebook, LinkedIN, twitter, Google+
Implemented new marketing campaign which lead to 200% increase in New Patients
Achieved Page 1 Google rankings within 4 months in a heavily saturated local market
Cold Call/Walk Local Businesses to Offer office presentation
Effectively developed a “Lunch & Learn” marketing presentation (On a $0 budget),aimed at local businesses
to increase work atmosphere health & wellness; Ending with a call to action to visit our office for a complete
80+% closing rate at an annual net gain of over 250k.
Designed Company Logo, Company Marketing Materials, and more.
CHARLES VILLAGE REHAB, 2009 - 2011; Baltimore, MD Email/Media Marketer, Office Manager
Captured 1,000+ strategically targeted Twitter followers in the Baltimore region
Increased conversion rate 4x by changing website landing pages
Developed e-commerce website that produced 10% of company's revenue
Increased lead generation 47% within 90 days, by developing integrated online and offline strategy
Networked with local professionals to obtain leads, and business development
Represented Company in a professional and confident manner, weekly and/or monthly at the following: BNI,
Baltimore County Chamber of Commerce, Koffee Talk, in addition to various seminars and trainings.
MAYOR'S OFFICE OF ROSS. C. ANDERSON, 2003-2008; Salt Lake City, UT; Marketing & Fundraising
Handled writing proposals, overseeing e- mail and phone campaigns
Responsible for recruiting and co-coordinating the work of volunteers
Organized fund-raising activities such sponsoring promotional events, house-to-house and street collections
Tracked revenue, expenses, and budget forecasts for large events
orchestrated and executed event marketing and outreach
UNIVERSITY OF UTAH, 2009; Salt Lake City, UT – Bachelors of Science; Sociology & Psychology; Cum Laude.
SALT LAKE CITY COMMUNITY COLLEGE, 2007; Salt Lake City, UT – Associate of Arts; Visual Arts
CONTINUING EDUCATION & COURSES: eMarketing Essentials, Guerrilla Marketing, and Social Media marketing
Link to this page
Use the permanent link to the download page to share your document on Facebook, Twitter, LinkedIn, or directly with a contact by e-Mail, Messenger, Whatsapp, Line..
Use the short link to share your document on Twitter or by text message (SMS)
Copy the following HTML code to share your document on a Website or Blog