Original filename: BlairPettreyResumeSeptember2013.pdf
Author: Blair Pettrey
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The resume of Blair Pettrey. A seasoned, creative minded individual who is passionate about building a
long-lasting career in the public relations and marketing field. She enjoys creative problem solving and
bringing ideas to life, with over 9 years of experience in public relations, marketing, special event
planning, social media & internet marketing and development. Results driven, and statistically proven!
But wait, there's more...
WHAT I CAN DO:
CREATIVE: Design Marketing Materials, Web Design & Graphics, Portrait & Product Photography,
Define & Create Brand Strategy,
CONTENT: Content Creation for E-Blasts, Newsletters, Direct Mailers, Social Media, Blog Creation,
Media Postings, and Podcasts (that people actually want to listen and read!). Press Releases,
ANALYZE: Strong Understanding & Knowledge of Google Analytics/Web Analytics, Market Research &
Analysis, Search Engine Optimization (SEO), Social Media Marketing (SMM)/Social Media Optimization
(SMO), Problem/Weakness recognition & correction
TRADITIONAL: Trade Show & Event presentation development and execution, Networking
representation, Advertising Strategy,
WHERE I HAVE WORKED:
CHESAPEAKE FAMILY WELLNESS CENTER, 2011 - 2013; Columbia MD; Marketing Executive
Developed & executed weekly, monthly & annual marketing plans.
Created & maintained social media presence via doctor's Facebook, LinkedIN, twitter, Google+
Implemented new marketing campaign which lead to 200% increase in New Patients
Achieved Page 1 Google rankings within 4 months in a heavily saturated local market
Cold Call/Walk Local Businesses to Offer office presentation
Effectively developed a “Lunch & Learn” marketing presentation (On a $0 budget),aimed at local businesses
to increase work atmosphere health & wellness; Ending with a call to action to visit our office for a complete
80+% closing rate at an annual net gain of over 250k.
Designed Company Logo, Company Marketing Materials, and more.
CHARLES VILLAGE REHAB, 2009 - 2011; Baltimore, MD Email/Media Marketer, Office Manager
Captured 1,000+ strategically targeted Twitter followers in the Baltimore region
Increased conversion rate 4x by changing website landing pages
Developed e-commerce website that produced 10% of company's revenue
Increased lead generation 47% within 90 days, by developing integrated online and offline strategy
Networked with local professionals to obtain leads, and business development
Represented Company in a professional and confident manner, weekly and/or monthly at the following: BNI,
Baltimore County Chamber of Commerce, Koffee Talk, in addition to various seminars and trainings.
MAYOR'S OFFICE OF ROSS. C. ANDERSON, 2003-2008; Salt Lake City, UT; Marketing & Fundraising
Handled writing proposals, overseeing e- mail and phone campaigns
Responsible for recruiting and co-coordinating the work of volunteers
Organized fund-raising activities such sponsoring promotional events, house-to-house and street collections
Tracked revenue, expenses, and budget forecasts for large events
orchestrated and executed event marketing and outreach
UNIVERSITY OF UTAH, 2009; Salt Lake City, UT – Bachelors of Science; Sociology & Psychology; Cum Laude.
SALT LAKE CITY COMMUNITY COLLEGE, 2007; Salt Lake City, UT – Associate of Arts; Visual Arts
CONTINUING EDUCATION & COURSES: eMarketing Essentials, Guerrilla Marketing, and Social Media marketing