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2. ​
Madison is 31 and grew up in Phoenix, AZ. She makes a living running a
travel blog, spending most of her time in Europe and Asia. After trying a
few different careers, she’s happy to be able to get paid seeing the
sights, eating the food, and meeting the people she’s always dreamed
about. She prides herself on being pragmatic, inquisitive, and clever.
She likes using Word. notebooks because they help her organize all of
the things that need to get done for the blog. She makes lists of other
bloggers that she needs to e-mail, drafts future posts on plane rides
between destinations, and jots down the contact information of people
she meets. She likes using Word. over a phone because she doesn’t
always get the chance to charge a phone while traveling. Her favorite
cover design is Natural because she likes to draw pictures of the most
intriguing things she sees on it. She writes with a ballpoint pen her
grandpa gave her when she was 17.
B. Technical
When it comes to copy, sweat the small stuff. Seemingly negligible things such
as grammar say a lot about a brand’s values.
1. Grammar
—Proper sentences (characterized by a capitalized first letter,
ending punctuation, and subject and predicate) should always be
used, whether it is website copy, a social media post, or an e-mail.
— ‘Word.’, when written as the name of the brand, should always
be followed by a period, even if it followed by other words in the
sentence. It should also always be capitalized.
—Exclamation points should be used sparingly.
— An Oxford comma should always be used when writing out lists.
This is the difference between “We invited the strippers, JFK and
Stalin” and “We invited the strippers, JFK, and Stalin.”
2. E-mails:
— If a customer requests an e-mail at which they can reach Word.,
give them ​