virtual reality in digital marketing .pdf
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Virtual Reality – The next big thing in digital marketing
Imagine if you could explore the meadows and view the breathtaking sceneries of
Switzerland right from your home…Sounds amazing doesn’t it? Well, it is possible…or it will
be in the near future.
*Step in* Virtual reality. Virtual reality is an intriguing technology where the creation of a
virtual environment is presented to our senses like hearing, vision, feeling and even smell in such
a way that we experience it as if we were really there. It is a computer-generated simulation of a
three-dimensional image or environment that can be interacted with in a seemingly real or
physical way by a person using special electronic equipment, such as a device with a screen
inside or gloves fitted with sensors. A little too Back to the future? Well then, the future isn’t all
too far at all.
Now, what is this buzz about Virtual Reality?
Virtual reality industry is expected to hit $150 million by the year 2020. We already have
apps under development like VTime the first ever mobile social network which uses virtual
reality to connect friends.
Surely, virtual reality is making its headway in the area of digital marketing and why not? It
is going to humanize the way we interact on social media.
With big names in the Silicon Valley such as Facebook, Google and Samsung hugely
investing in Oculus Rift, Google Glass and Gear VR respectively and coming up with ways to
integrate it with the social media, the day is not far away where digital marketers have to create
virtual reality strategies on social media for their clients.
Companies like Volvo, Dior, Marriot Hotels, AT & T, Quantas and Target have already
adopted virtual reality in their marketing campaigns. Whereas in the entertainment industry,
Thrones and Interstellar have been popular with their virtual reality campaigns. When it comes to
social media, it still remains untapped and there is much to explore in this territory. Lately,
Facebook is making news with its efforts to jumpstart Virtual reality with “360 videos” and the
new “Social VR team” after acquiring Oculus Rift in 2014. Zuckerberg says “We’ve already
helped people connect in a wide variety of ways on mobile devices — ranging from Facebook
and Instagram to Messenger and WhatsApp — and now we want to apply that same approach to
the new medium of Virtual Reality”.
In this day and age, content is king, virtual reality will open the opportunities for
immersive content which will create deeper engagement with consumers. The E-commerce
websites are expected to have tremendous marketing opportunities with more compelling
product experiences on their platforms which will definitely change the present shopper
marketing in a big way.
In the world of marketing, virtual reality will redefine the scope of branding and advertising.
It will open new avenues for social experiences and product experiences. In the years to
come virtual reality will be a major game changer in digital media