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Mobile Website vs. Mobile Application
What to Choose for Your Brand
SoftMozer Business Consulting
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Before getting into detail, let me first differentiate between a mobile website and a mobile app.
Mobile website means a mobile or a miniature version of the usual website. Such site is designed
for people who want to browse through your website on their smartphones, tablets etc. The
necessity of a mobile website us that users can get information when they need on the go.
On the other hand, the mobile app needs to be installed on smartphones or tablets of the users. A
mobile app can be used only by users with specific devices. However, mobile websites can be
browsed by any mobile device with an internet connection.
There is a big distinction between in which way these two kinds of mobile access are utilized to
check up your brand. The mobile apps need to be downloaded and installed for use. But people
are more interested in looking for just a quick check of something. Also, the number of unique
visitors on a mobile website is more as compared to those proffered by mobile apps.
But do not think that mobile apps do not add any such worth to your brand. They hold a different
advantage over their counterpart in the sense that people spend more time on them as compared
to mobile websites. A user checks an app more often on his or her phone and this can bring
prospective leads for your brand.
What to choose
Opt for mobile apps for your brand only after keeping in mind these factors:
The pop-up notifications can be used on the user’s phone regardless ofthe fact whether the user
has clicked or checked into the app or not. To drive traffic and convert it into sale, this is really a
powerful tool. A mobile website does not have the ability to make this happen. Pop-up
notifications help a brand seize the visibility in a process like hardly anything can.
If you really want to add utmost value to your app, figure among the leading 100 on the app
bank, such as Google PlayStore. Your entire team needs to be driven towards that goal. It is a
usual knowledge that the maximum number of downloads go to the apps that display higher on
The possibility of user retention is awfully low. After getting downloaded and installed, around
80% of the apps are never checked for the second time. This way you can have an idea about
the ways of using this tool in marketing. If the app that you have created has the ability to tide
over this pit, there is no reason of not going for this way of mobile marketing.
Want to open a plank for mobile web marketing? Here are what you should give
The first and foremost thing is giving importance to responsive website design services. There is
no other option.
The mobile website should adhere all the SEO guidelines and takes mobile searches earnestly in
terms of keywords. Sometimes keywords do not remain the same for a website’s mobile version
as well as for the desktop version. For example, commonly users do not search for the same
keywords while sitting at home and while in the car.
To improve the user experience, start thinking like a user and try to figure out their
expectations. Make contact numbers and store addresses more readily noticeable and scratch
the flashy introductions.
The mobile website should be light. There are many areas where only 2G internet connection is
available. So, do you really want to lose those users by making a heavy, video or image rich
website? Hope, you do not. Never compromise over site’s quality.
Hope, you have realized after going through this post thoroughly that both of these platforms
have their own positive and negative points. Choose any one of these or both of these by
calculating all the pros and cons. After all, the main goal that you hold is in anyway increase the
visibility of your brand and access via the use of mobile devices. So opt for what can work
wonder for your brand.
This is a sincere initiative of the web developer and designing team of SoftMozer Business
Consulting, the leading web developer and internet marketing firm in gurgaon and Kolkata.
Hope you have found it useful. Get back to us to know more about various tips and tricks on