Six Ways of Online Branding .pdf
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6 Highly-Effective Ways to
Maximize Your Online Brand
Examine six key insights as to how to effectively
maximize your online brand presence.
1. Be Consistent With Branding
• Ask yourself one question: “What is my business
• It is very important to display a consistent
branding strategy across all online channels.
• For example, a business may use its website,
several social networks, blogs, document sharing
sites, and more.
2. Optimize Your Website
• Creating and maintaining a website is one of
the most important branding tools for any
• Website optimization for optimal
performance on search engines is one of the
first things companies can do to improve the
3. Social Media
• Social Media Marketing is one of the most
effective and cost effective ways to promote both
small businesses and corporations.
• In addition, social media marketing allows small
businesses and established ones to compete with
an advantage. It enables businesses to reach
4. Produce and Distribute Great Quality Content.
• It is one of the most effective marketing strategies
to promote your business and create brand
recognition online. Creating quality content has
become essential to any successful marketing
5. Press Release Marketing
• Press release distribution is a very effective and
inexpensive way to enhance brand visibility and
recognition. If it is picked up by Google News,
your company will receive additional coverage for
7. Start a Blog
• Blogging is one of the most effective ways to
improve the visibility of your brand online.
Blogging greatly improves your search engine
rank, establishes validity in your brand and
increases reach. In addition, blogging helps to
cultivate relationships with customers and other
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