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Unwrapping the Potential of the Indian Snack Industry
According to market researcher Euromonitor, sweet and savoury snacks have grown by
26%, highest within packaged food segment between 2010 and 2015. About four years ago,
packaged namkeen had replaced western snacks such as potato chips and finger sticks as
the largest segment within branded salty snacks market.
"Domestic manufacturers are increasing their distribution and penetration into rural India
and have launched smaller packs at lower price points," Euromonitor said in a recent report.
The research firm expects the salty snacks segment to surpass biscuits with sales of nearly
Rs 35,801 crore by 2020, up from Rs 19,151
crore in 2015.
As per an article in The Economic Times,
Indian consumers seem to have rediscovered their taste for traditional snacks
such as farsan, bhujia and namkeen going by
the impressive growth rate of local firms
such as Balaji Wafers and Bikanervala at a
time when their multinational rivals are
Local snacking companies such as Balaji
Wafers, Prataap Snacks, Bikanervala, Bikaji
Foods and DFM Foods have recorded sales
growth of 8-35%, in the year ended March
2016 even as international food majors such
as GSK Consumer, PepsiCo's food division
and Mondelez struggled to grow their
business amid slowing rural demand and
However, it may be difficult for these domestic players to maintain their growth momentum
as larger rivals are entering their turf with similar pricing and products. Parle Products, ITC
and PepsiCo have all launched similar range as smaller regional players in the past few
In any case, the packaged snack market continues to offer exciting growth prospects for
manufacturers. Indian consumers are increasingly inclined to hygiene and quality; wellpackaged snacks are associated with greater credibility, longer shelf life and better product
quality. More snack companies are selling their products across the whole of India, and are
even exporting them to countries abroad.
Hence they require packaging that can protect the product quality and endure the toughest
stages of the distribution chain, including shipments and other handling options. Moreover,
since snacks are largely impulse purchases (increasingly by children), the use of packaging
design as an effective point-of-sale strategy has become the obvious choice of
manufacturers’ to influence purchase decisions.
Nichrome, the leading snacks packaging machine manufacturer, continuously innovates
and adapts technology to cater to the growing and diverse needs of the snacks industry.
Nichrome’s Vertical Form Fill Seal (VFFS) Snackpack is a speedy solution that takes the
inherent fragility and odd shapes of snack foods into account while ensuring minimised
costs and a highly efficient packaging process.
Snackpack is an ideal potato chip packing machine designed for quick and easy tool-less
changeover of size parts resulting in minimum product falling height. Its perforation system
makes it possible to produce a chain of pouches, and its unique stripping action before cross
sealing avoids product entrapping in seal.
Nichrome’s Snackpack automatic snack packaging machines deliver speeds of up to 150
packs per minute. The gas-filled pouches provide protection for brittle snack products such
as potato chips, while the vertical concept of the packaging solution helps to speed up the
process. They allow easy format changes to produce CSPP and gusseted pouches of different
sizes besides perforated chains of pouches.
Apart from offering versatility and efficiency, Nichrome’s Snackpack machines have also
been designed to ease operational and maintenance challenges. Operations are simplified
and to facilitate maintenance, they are also equipped with servo-technology that helps to
reduce and eliminate technical errors.
Besides snacks, Nichrome’s Snackpack is also suited for dry fruit pouch packaging, biscuit
packaging and for other products like Wrapped Candies, Macaroni, Biscuits, Pasta, Seeds,
Breakfast Cereals, etc.
For more information visit us :- http://www.nichrome.com