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AC BrandGuidelines 2017ƒ .pdf


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AUTUMN CALABRESE

Brand Guidelines—05.2017

Brand Guidelines
This guide provides an outline of the visual identity system, including logo standards and the associated
graphic vocabulary for Autumn Calabrese. The success of the visual identity depends on consistent and
frequent application across the entire spectrum of communication tools.
A lot of effort has been made to ensure this guide is easy to understand and use. It is, however, impossible
to anticipate every application or instance for which the identity may be needed. It’s crucial that the guidelines be adhered to whenever possible. That said, in unanticipated situations, users should exercise their
best judgement to detemine the ideal expression of the vision outlined in this guide or review the use with
corporate marketing.

AUTUMN CALABRESE

Brand Guidelines—12.2016

Logo & Usage
Here are some basic guidelines for logo usage.
Included in this logo identity pack are files are the following Logo variants:
CMYK / EPS: for use when printing from your office printer, or when printing using 4 color process
• Grayscale EPS: for use when printing one color. i.e. newspapers
• RGB JPEG: for use when graphics are needed for on-screen. i.e. slide graphics for tv, video, and web
**See Page 9 for specific color breakdowns.



AUTUMN CALABRESE

Brand Guidelines—12.2016

Primary Logo HORIZONTAL

REVERSED OUT

AUTUMN CALABRESE

Brand Guidelines—12.2016

SAFE ZONE

Secondary Logo STACKED

REVERSED OUT

AUTUMN CALABRESE

Brand Guidelines—12.2016

SAFE ZONE

Brand Elements

AC SIGNATURE

AC GRADIENT

AUTUMN CALABRESE

Brand Guidelines—12.2016

SOCIAL MEDIA
VERTICAL

AC LOGO
WATERMARK

Gradient Options

VISUAL BRAND BOARD

Colors
PANTONE 3262 C
#00B0AD

PANTONE 3945 C
#F4E502

PANTONE 3262 C - 40%
#2E2A25

PANTONE 2665 C
#775CA7

PANTONE BLACK C
#2E2A25

PANTONE 429 C
#A4A9AD

PANTONE 427 C
#D1D3D3

PANTONE 427 C (50%)
#E8E8E8

WHITE
#FFFFFF


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