AC BrandGuidelines 2017ƒ .pdf
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This guide provides an outline of the visual identity system, including logo standards and the associated
graphic vocabulary for Autumn Calabrese. The success of the visual identity depends on consistent and
frequent application across the entire spectrum of communication tools.
A lot of effort has been made to ensure this guide is easy to understand and use. It is, however, impossible
to anticipate every application or instance for which the identity may be needed. It’s crucial that the guidelines be adhered to whenever possible. That said, in unanticipated situations, users should exercise their
best judgement to detemine the ideal expression of the vision outlined in this guide or review the use with
Logo & Usage
Here are some basic guidelines for logo usage.
Included in this logo identity pack are files are the following Logo variants:
CMYK / EPS: for use when printing from your office printer, or when printing using 4 color process
• Grayscale EPS: for use when printing one color. i.e. newspapers
• RGB JPEG: for use when graphics are needed for on-screen. i.e. slide graphics for tv, video, and web
**See Page 9 for specific color breakdowns.
Primary Logo HORIZONTAL
Secondary Logo STACKED
VISUAL BRAND BOARD
PANTONE 3262 C
PANTONE 3945 C
PANTONE 3262 C - 40%
PANTONE 2665 C
PANTONE BLACK C
PANTONE 429 C
PANTONE 427 C
PANTONE 427 C (50%)