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HOW BUSINESS OWNERS CAN
BENEFIT FROM GEOFILTERS?
NOT LONG AGO, SNAPCHAT
HAD RELEASED CUSTOM
SNAPCHAT FILTERS FOR
ALL USERS. THEREFORE,
TODAY ANYONE CAN
DESIGN A GEOFILTER AND
UPLOAD IT TO MAKE IT
AVAILABLE TO OTHER
as a marketing tool
Why would you use it?
You as a digital marketing specialist may be wondering how would a snapchat geofilter help my business? The
answer is easy: It’s an effective tool to build brand awareness.
Consider this idea. You are able enough to develop a creative geofilter using your logo. Therefore, you can then
make it available to any snapchat user, who is taking a snap in a certain region area or at an event.
When the user sends the snap with your design, his/her friends or family see it. Now, imagine how many users
can actually see the snap with your overlay.
In other words, a geofilter is a perfect way to spread the word about your brand.
Geofilters work effectively if targeting young people
If your target audience is represented by millennials, using custom geofilters is simply mandatory.
Do you want to know why? Because the most part of Snapchat’s daily users range from 18 to 34-year-olds. It’s
easy to realize the significant share of your market you could neglect if you don’t have a serious attitude
towards Snapchat marketing.
However, this doesn’t mean that Snapchat is belongs to the young people only. About 30% of all users are 35
and older as well as millennials say they spend 40% of their time on Snapchat.
Marketers destroy everything
If you have been in digital marketing for a while, then you are aware of the fact that actually marketers
This fact has been proven to be true over and over throughout the history of marketing. And the chances that
it will change in the future are minimal.
Unfortunately, sooner or later marketers will also destroy the Snapchat geofilter technique. It could happen
that regions and events will be overloaded with overlays so that users will have to filter out countless options
in order to find the right one.
As it hasn’t happened yet, you have the opportunity to create a geofilter before it’s too late. Become an early
user of this marketing technique and improve your brand with the help of Snapchat before it’s ruined.
How much does it cost?
Snapchat geofilters are not for free. You will have to pay if you want to create your own branded geofilter and
make it available to users at a location.
Now, it costs $5 per 20,000 square feet per hour.
To get more information on geofilters, you better ask Viva Filter and get your brand recognized today.
By: Liam Johnson