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Website Design Agency The Woodlands .pdf

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What Is Digital Marketing? Helpful tips for
Marketing in Today's Digital World


n the world of business development and branding, going digital is all of the buzz. So just

what is electronic marketing and how do we use it to increase our companies?

Digital Marketing Defined
Digital advertising is the advertising and promotion of companies and their brands through
electronic media stations. Digital media, in the present time, includes websites, social
networking, radio, television, mobile and even forms of traditionally non-digital media such as
billboards and transit signs. Essentially any advertising media that is delivered electronically is
deemed digital marketing.
This leaves only various forms of person-to-person (P2P) advertisements, print advertising and
direct advertising outside of the digital marketing umbrella. Even then, print ads, direct mail,
print directories, billboards and posters are all starting to connect to their digital counterparts.
With items such as URL landing pages, QR codes, web banner ads, online directories and text
codes, traditional advertising and promotion almost always has a digital advertising connection.

Why the Focus on Digital Media?

The shift to digital media has been driven by marketing agencies, business owners and customers
alike. The ever-increasing demand to show quantifiable results makes going digital a fantasy for
the digital marketing agency. Most electronic media, including sites, social networking and
mobile marketing is far easier to monitor than traditional marketing media such as print
For business owners, many kinds of digital advertisements are extremely low price. Having a
web presence, engaging customers in conversations through social networking and e-mail
advertisements are low cost alternatives to print advertising and direct mail. These digital
stations are available to companies of any size, and also help to even the playing area for startups, small businesses and independent consultants looking for new enterprise.
For customers, the fast pace of life makes digital advertising crucial. When consumers are in
need of goods and services, gone are the days of thumbing through a phonebook to locate them.
We whip out our cellular devices or visit our computers for answers - and now we find them fast.

Using Digital Media to Build Your Business and Brand
No matter what size your company is - large or small to medium sized company / business (SMB
or SME) - you can effectively promote your company through cheap digital stations. The
foundation of your marketing efforts will become your site.
Invest wisely in your website, and be sure that it does the following:

Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your target audience
Can be found by searchers in addition to search engines
Is up-to-date and easily navigable
Provides multiple channels for client communication
Connects to additional marketing efforts

It's recommended that you work with a professional web design company that is skilled in web
development and search engine optimisation. Since your website is your base to and from which
all other electronic stations will direct, it ought to be considered among your top business
As soon as you have your website complete, the next steps is to establish regular monthly or bimonthly email campaigns, and connect with clients via social networking. If you're truly on a
shoestring budget, these are efforts which can be done in house (by somebody with the correct
knowledge) or to get a low cost by an external digital advertising agency. Make certain that all of
your efforts lead clients back to your site where they can fully participate with your organization,
products and services, and pick the channels whereby they contact you.
If you are interested in receiving competitive with search marketing, you can put aside some
digital marketing dollars for search engine optimization and pay-per-click advertising. Many
businesses today rely heavily on being discovered online to gain new clients. A frequent

misconception among business owners would be that only having a website means that
customers will find it. Not so. Your website has to be constructed with specific key words and
phrases, meta data, page content and linking strategies that will help it reach top search rankings.
Because many important phrases and words have stiff competition for top search positions, you
will need to supplement your organic search engine optimization efforts with pay-per-click
advertisements. Getting established with pay-per-click advertising campaigns can be a little
daunting, but with just a little time, work and instruction, that also can be achieved in house, or
for a fair price through an external digital marketing agency.
Beyond e-mail, sociable networking advertising and search engine marketing, you can venture
into a host of other digital marketing efforts. Mobile advertisements, radio, tv, electronic
billboards and much more can be found as advertising outlets. Whatever digital attempts you
choose, they should all connect and connect to your foundation - your company site.

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