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Colonial benefits counseling .pdf


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Your trusted partner for 1-to-1
benefits counseling
We’re dedicated to finding the right benefits
for the right people.
As part of our commitment to customers, we provide personalized
counseling sessions where employees can learn about their benefit
options. Our benefit counselors take this responsibility seriously
because they understand the importance of having financial protection
during challenging times.
We have a long history of helping employees better understand their
benefits. For more than 75 years, Colonial Life has helped America’s
workers preserve and protect the vitally important things they’ve
worked so hard to build.

Training to a higher standard
„„ We provide our benefit counselors with a thorough curriculum
of classroom and self-paced training on core benefits. They also
receive account-specific benefits training prior to each enrollment.
OVERALL EMPLOYEE
SATISFACTION

93%
Statistic is an average from 63,055 Colonial Life
benefits counselor surveys, June 2008 – Dec. 2015.

„„ We require our benefit counselors to undergo comprehensive
training and testing on products and market conduct.
„„ Our benefit counselors must follow a code of essential principles
that stress the importance of 1-to-1 customer meetings, proper
benefits education and passion for helping others in
times of need.
„„ Our counselors are tracked and monitored for quality and
long-term customer satisfaction through our internal systems.
„„ Through our post-enrollment benefits counselor survey, we ask
employees to rate their 1-to-1 benefits counseling session as a way
to hold ourselves accountable.

Here’s how
more than
rated
We
asked 14,645
a survey
about60,000
theiremployees
1-to-1 benefits
Tracking
our employees
results to complete
their 1-to-1 benefits counseling sessions:
session with a Colonial Life benefits counselor.

Importance of 1-to-1 counseling

IMPROVED
UNDERSTANDING

98%

8.6%
2.7%

40.6%

Improved understanding of benefits
0.6%

47.5%
n Significantly improved
n Improved
n Somewhat improved

n Not at all
n Other

97%

Attentiveness

94%
94%

said their benefits counselor was attentive to
their needs.

said their benefits counselor was knowledgeable.

Straightforward advice

1.5%

93%
1%

61%
n Not at all
n Other

Statistics are averages from 63,055 Colonial Life
benefits counselor surveys, June 2008 – Dec. 2015.

said their benefits counselor gave
straightforward advice.

Explained options

93%

9.4%

n Very important
n Important
n Somewhat important

said their level of understanding improved after
a 1-to-1 benefits counseling session.

Knowledge

IMPORTANCE OF
ANNUAL 1-TO-1
27.1%

said it’s important to have a 1-to-1 benefits
counseling session annually.

said their benefits counselor explained all options
and didn’t just sell them insurance.

Overall satisfaction

93%

said they were very satisfied with their enrollment
experience.

We’re proud of our high marks in benefits communication, but
we’re not done yet. We’re always improving to better serve you.

Talk with your Colonial Life
benefits counselor to learn more.
ColonialLife.com
©2016 Colonial Life & Accident Insurance Company, Columbia, SC | Colonial Life insurance products are
underwritten by Colonial Life & Accident Insurance Company, for which Colonial Life is the marketing brand. 5-16 | 100201-5


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