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Facebook Guide Choosing the right Ad Type For Retailers .pdf

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Facebook Guide: Choosing the right Ad Type For Retailers

Facebook is the biggest business platform that provides sophisticated goals to the retail
marketers to reach the largest audiences. Millions of users make use of this social
platform so it has become the hot favorite for the marketers for the product promotion.
The retail marketers use the Facebook for the launch of newer products, new
discounted offers, and ecommerce SEO. In totality, the Facebook has taken a forefront
in the Social Media Marketing Concept. Retailers can use many Retail Ad Types for
marketing of their products and services. Here are some of the top Facebook Ad Types
for the present-day retail marketing:
Get Famous with Canvas Ads
This kind of Ads helps in website conversion and brand awareness. It helps the users to
get a closer view of the Retailer’s Ads while zooming, tilting or switching the ads. This
helps in getting more information about the products. It arouses the sense of
excitement as soon as the customers come across Canvas Ads as this fascinates and
appeals to them.

Reach to Maximum Users with Newsfeed Ads
The Page Post Link or the Newsfeed Ads are in trend in the present times. The display
pictures in the link posted by the retailers are large enough to catch user’s attention.
This is best for promoting one’s external website via posting external links. The retailers
can post the link description and the text in order to explain the product offer in a
better way.

Choose Visually Attractive Carousel Ads
The Carousel Ads helps in creating Brand Awareness and generates clicks for the
Retailers website. This is helpful in advertising multiple products and services. One
can take the help of ecommerce solution providers to create visually attractive and
interactive ads for the users. These Facebook Ads are mobile friendly as they create
better conversion rates. The design for this Ad type includes 90 text characters, 40
headline characters, images with minimum text and 20 link description characters.
Fetching Contact Information for Lead Ads
Facebook Lead Ads are generating more leads for the retailers than the tedious landing
pages of the website. The Subscribe button beside the link of the Ad helps the users to
submit their personal information. This is mobile friendly so people can register via their
mobile devices too. The signing up by the customers automatically submits the
information with the Retailers and helps in lead generation. The Facebook users can
sign up for company’s newsletters, estimated price, follow up by the company, etc. that
helps the marketers to perform seo for ecommerce and expand their business.
Touch Point or Traffic Generation Facebook Ads
The goal of this Ad is to retargets and drives more customers to the retailer’s website.
This comes under traffic generation or the initial touch point ads. Even it covers the
new users who have come across the company’s promotional offers for the first time.
This type of Ad may cost higher per-click but could be lower click-through-rate for
conversion. However, the cost factor decreases with the help of graphical searches,
audiences, user’s insight and A/B test for counting the performance.
In Nutshell
These Top Facebook Ad Types along with the other options like the Dynamic Ads,
Domain Ads, Video Ads, Collection Ads and Offer Ads attracts larger user audience. The
retail marketers can take the ecommerce solutions from eStore Factory to increase
their conversion rate and multi channel ecommerce support. This will help in
making a large amount of profit. However, mostly Ad experts recommend the Dynamic
Ads to achieve better performance.

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