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Bounce Marketing 10 16 2017 .pdf

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Why Print Marketing is Still Important in the Digital Age

Just like when you are developing any other marketing strategy, start by deciding what you want to do with
your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall
business objectives right now, and how can print be used to meet those goals? Go ahead and write everything
down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes,
print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand
more memorable. This is because customers are able to physically connect with your brand. To heighten this,
think outside of the standard printer paper box!

Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to
increase engagement to your social media? Put it on your print! When designing promotional materials like
flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers.
You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print
and send them direct mail instead). You could even just focus on driving people to your website to learn more
about other offerings. Remember, marketing is about building a relationship with your customers, and print is
just one way to communicate.

www.bouncemarketing.org | 386-734-9600

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