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MacMedia Facebook Messenger Bot .pdf



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MARKETING
PRESENTATION

1

HOW TO BUILD FACEBOOK SUBSCRIBERS
USING NEW FACEBOOK MESSENGER MARKETING TOOLS

MacMedia
Digital Marketing

www.startup.com

INTRODUCTION

MARKETING
PRESENTATION

2

If you’re a Real Estate agent, chances are you’ve been hard at work
building a robust email list over the course of many years in business. You
meet people at events and get their card, capture emails on your website,
people submit their email on a form, and so on.
But, what if you could apply similar tactics that you do with your current
email marketing, but transcend communication onto your client’s platform
of choice?
Well, now you can!
Automated Facebook Messenger campaigns are revolutionizing the way
businesses communicate with prospects and clients and has opened
doors to a whole new way of building better business relationships.
But before we dive deep into how to build your first automated Facebook
Messenger Campaign let’s talk a bit about what this new form of marketing
is, and why YOU should do it.

MacMedia
Digital Marketing

www.startup.com

WHAT IS FACEBOOK MESSENGER MARKETING?

MARKETING
PRESENTATION

3

It’s no secret that Facebook has your attention. And your clients attention. And all their friends and family’s attention too. Facebook has just over 2 BILLION
members and until recently it has provided less than ideal opportunities for marketers to effectively follow-up with prospects that they’ve garnered from
Facebook.
If you’re currently running a Facebook Ad Campaign, when your clients express interest in one of your properties or your service, then you pretty much
have to drag your prospects kicking a screaming from Facebook onto your own website where you then beg for their email, or cookie them and follow them
around the internet with remarketing messages.
Not ideal. And this leap from Facebook to your own “e-cosystem” is the dreaded moment where you lose people and prospects for good. Depending on the
properties you represent this could be an easily avoidable $5,00-$30,000 loss!
Wouldn’t it be great if we could close that gap in our sales funnel and continue to communicate with our prospects directly within their preferred platform?
Yes, it would! And yes, you can!
This is where automated Facebook Messenger Campaigns come in! With the help of a tool called ManyChat, you’re now able to build robust follow up
campaigns, just like in your email marketing, that communicate seamlessly with your prospects and clients directly within Facebook Messenger.
No kicking and screaming required!

MacMedia
Digital Marketing

www.startup.com

IMAGINE

MARKETING
PRESENTATION

THE POSSIBILITIES

4
FACEBOOK MESSAGE
For Real Estate Agents
Imagine if you could serve a prospect a photo
of one of your properties on Facebook, and
ask them:
“Are you interested in attending an Open
House for this 3 bedroom, 2 bath home at 84
Elm Street? Comment YES and we’ll direct
message you the details!”

www.startup.com

IMAGINE

MARKETING
PRESENTATION

THE POSSIBILITIES

5
FACEBOOK MESSAGE
For Real Estate Agents
And when your prospect comments YES they
automatically receive all the details for the
open house? Without you lifting a finger or
making a single phone call?
And then what if they day before the Open
House you were able to automatically send a
reminder to everyone on your Facebook
Subscriber list that expressed interest in this
property that the Open House is tomorrow!
And then you could follow up with them until you close the
sale? All on auto-pilot!
www.startup.com

PRO TIP

MARKETING
PRESENTATION

Follow Up

6

FOLLOW UP
Did you know that

98%
Of all sales come after 5 follow ups?

www.startup.com

DO YOU KNOW THE BEST PART?

MARKETING
PRESENTATION

7

And the best part about these Facebook Messenger Campaign is . . . 99.9% of Real
Estate Agents are NOT doing them!
As soon as you have your first ManyChat campaign up and running, you will be able
to speak with your target audience on a platform that they’re dramatically more
responsive on, they’re almost always using, and you have the ability to take your
targeted connections from prospect to homeowner without ever leaving
Facebook...well, except to see the house!
With this new tool you will be able to:
• 
• 
• 
• 

Build a highly engaged and responsive list of Facebook Subscribers
Obliterate your open and CTR of email campaigns
Send Broadcast and Automated emails as frequently as you wish
And so much more!

99%

NOT Doing Facebook
Messenger Marketing

1%

Doing Facebook
Messenger Marketing

So, if you’re interested in standing out and trying something new, something that has
digital marketers in a feeding frenzy, something that will lead you far ahead of your
competition and on your way to closing more deals . . . then give us a call for a Free
Messenger Marketing Strategy Session!

MacMedia
Digital Marketing

www.startup.com


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