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business strategies straight from the1617 .pdf


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business strategies straight from the
What I really wanted to do was to combine the two great passions of my life-- coaching and
working with horses-- but I had no idea what that might look like. I started exploring and
discovered that the field of Equine Guided Education is a lively and growing one, where there's
plenty of space for the coaching process to be incorporated.
You might be surprised to learn that coaching with horses provides a depth and immediacy that
brings new information, even about business development. To give you an example of how this
process works, I want to share my experience of doing my coaching process with horses around
my own business questions. how to make it big
Here's what happened ...
Background: I am deeply committed to bringing Equine Guided Coaching and Education to the
world, but unsure of how, exactly, to grow my business. The question now is "What's next?"
Equine Guided Coaching Process: One warm, sunny October day when I had a few extra minutes
at the barn, I went out into the pasture where the six horses I work with were grazing. As I stood
in the middle of the pasture, I posed the question-- to myself and so to the horses--" What is next
for my business, for this business with horses?"
As I looked at him, the thought occurred to me (openness to the synchronicity of thoughts is key
to this work with horses) that he is large, the second largest horse in the pasture. Colin is a
Clydesdale-quarter horse cross and is the biggest horse in the pasture, with big feet, bones and a
tall, strong stature. As I accepted that this was the message they came to tell me, both horses
turned and went back to grazing, leaving me alone to let this idea settle in, confirming that I 'd
understood what they 'd had to say.
Now these messages from the horses come quickly, and the full implication doesn't always sink in
immediately. My business partner and I had invited our insurance representative to the pasture to
experience a sample equine-guided coaching session since she had expressed interest in what
we were doing. And she asked if she could invite people she knows in the horse world to a
workshop so that they could also experience the power of this process!
Coaching with horses this way grounds the process so that we step out of our minds and invite all
of ourselves-- body, mind, and spirit-- to engage with our intentions and clarified direction. In
these few months since Digby and Colin made the message known to me, we have conducted a
workshop with eight influential friends of our insurance representative, incorporated a new
business called Wisdom Horse Coaching, which will serve as an umbrella for all of our work with
horses, and have presented a demonstration of our work at the first annual Equine-Guided
Education Association conference held in California to 70 people from all over the USA and seven
other countries in the world who are doing this work with horses.
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