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Organic Meat Market trends research and projections for
2017-2024: Global Market Insights Inc.
The Organic Meat Market trends are analyzed from recent past with an eye on coming
years in this report that also offers projections for Organic Meat industry targeted at
helping in business decisions.
Organic Meat Market size will witness a healthy growth with its increase usage in food
industry. Customers have increased their emphasis these products as the animals are
grown in natural environment and fed nutritious fodder that do not contain animal by
products or genetically modified crops. It is a healthier choice as it has lower levels of
saturated fat. These are preferred by health-conscious consumers as it contains
essential nutrients such as proteins, vitamin B, iron, zinc, phosphorus in high amounts.
Organic meat is obtained from the livestock feeding based on 100% organic food and
raised in an organic system. These systems have natural crops grown without
antibiotics, growth hormones and prohibited ingredients including, animal by products,
urea and arsenic compounds. The ruminants’ diet must contain at least 30% organic
pasture. There are certain norms such as animals must not be caged, enough space
should be provided for their movement with proper ventilation and lighting and they
need to be kept in herds & flocks. Their veterinary medicine must not contain
genetically engineered vaccines and natural medicines & methods including,
Ayurveda, homeopath and acupuncture shall be preferred. To support the cause,
government has taken steps such as Cattleman’s Financial Corporation to provide
financial help in their growth cycle.
The USDA (United States Department of Agriculture) or Agriculture Department is the
federal department responsible for developing federal laws for agriculture, farming,
forestry & food and executing them. They approve the production plan and the facilities
in which the cattle are grown. Third party audits are conducted to check the compliance
Major restraint for organic meat market growth is even after regulations on labelling
and production, it is difficult to track whether the product sold is really from livestock
grown under recommended methods or not. Their price is higher than conventional
that hinders its demand. Further, the consumers are shifting towards vegan diet.
These factors may restrict the market growth.
Organic meat is produced by feeding the animals with grass fed and grain fed. As per
USDA, the grass-fed cattle shall at least have 95% grass in their diet. The grass fed
has larger share owing to higher nutrition content and less saturated fats as compared
to grain fed. The restraining factor for grass fed is its cost and inconvenience for sellers
to acquire the meat.
The product is available in various types including, pork, beef, lamb, poultry, mutton
and others. Poultry has around 36% share owing to low cost of production, low
cholesterol and high protein content. Pork has substantial share and expected to
increase due to its growing demand in products like bacon, sausages, trotters and
hamburgers. Beef and mutton consumption has seen a 4% and 3% rise in Middle East
& Africa and Asia Pacific region that is expected to fuel organic meat market.
Organic meat is available through various distribution channels such as superstores,
meat shops, health & natural food stores and online retailers. The superstores has
major share due to preference by the urban and semi urban population with the ease
of product availability and comparison between products. There has been
considerable increase in number of stores with major players including Walmart, big
bazar, reliance stores and metro cash & carry. Sale through online retailers has seen
a rise due to available discounts and easy delivery. These shops have decent share
and witness substantial growth due to product freshness.
North America holds the largest market share for organic meat market and have major
share due to high demand for protein rich products. Increased consumption of red
meat in area such as Mexico is a key factor for the product growth.
Asia Pacific organic meat market has substantial share with increase in health
consciousness among the consumers. This region has around 36% share in world
poultry meat production. Further the increasing population has spurred the demand of
the product. Middle East & African countries are projected to foresee significant growth
for organic meat market due to huge consumers of mutton, beef products.
Organic meat market is fragmented with the presence of many small players globally.
Some of the key industry players are Swillington Farms, Arcadian Company, Riverford
Farmers, Aurelian Supplier Group, Neat Company, Eversfield and Organic Praire.
Companies such as Neat have joined hands with exporters and high-end restaurants
to increase their market share.
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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market
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