Role and responsibilities of an Advertising agency .pdf
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Role and responsibilities of an Advertising agency
In today’s time, the most competitive industry is advertising. The industry occupies a crucial position in
most of the developing and is one of the highly competitive industries that occupy a crucial position in
most of the developing and developed economies. Since there are excess of brands that exists in the
market; therefore, the need to inform, persuade and convince the customer is becoming increasingly
important. For this, you require a professional help in order to stay ahead from your competitors. This is
where an advertising agency comes into the picture. For more information:
An Advertising Agency works for its clients to create an efficient and goal-oriented advertising campaign.
The main aim of this campaign is to represent a positive image of the Company, in the eyes of its target
Apart from this, there are various other role and duty of an advertising agency that an agency needs to
follow as they aim at providing 360 degree solutions to its client. The role and responsibility of an
advertising agency includes.
Understanding the Product / Company: Since an advertising campaign reflects the working
nature of a brand; hence, it is important for an advertising agency to be well known with the
client's goals, products & target audience. This will help them in planning and creating an
effective advertising campaign for their clients.
Formulating an Advertising Campaign: After understanding the need and goal of the client, the
agency should start the process of planning an advertising campaign. Keeping in mind the
various goals of the client, which can vary from the following:
1. pushing sales of its products and services
2. introducing new products in the market
3. reiterating its brand's benefits
4. attracting new customers or keeping in touch with old ones
Strategizing: Many big organizations and brands like to outsource their marketing
responsibilities to advertising agencies. In such cases, the agency takes over all the charge
including brand building, strategizing and pushing sales through other promotional
communications like sales promotions, etc.
There are number of advertising agency in India and they vary in different size – from a small
organization where couple of people handles all responsibilities to large organizations that includes
specialized experts for each department.
So, if you are looking for an agency that can provide you with 360 degree marketing solutions that are
tailor made for your organization then Flags Communications, a leading advertising agency in Mumbai,
is the right place for you. Having more than 15 years of experience, the Company had created and
crafted successful turnarounds for more than 100 business. With the out-of-the-box ideas the company
has changed the definition of advertising agencies in Mumbai.